[751] in Vegetarian_Support_Group
McVegan T-shirts Make Headlines!
daemon@ATHENA.MIT.EDU (Alice)
Wed Jan 17 00:38:25 1996
Date: Tue, 16 Jan 1996 21:30:11 -0800
To: vsg@MIT.EDU
From: queen@igc.apc.org (Alice)
Hey, fellow Veggies!
Get yours while they're still available! I've got one! I think they're
$15 plus shipping.
Cheers,
queenie
> Examiner Home Page
>---------------------------------------------------------------------------=
----
> Tuesday, Jan. 16, 1996 =B7 Page A 3
> =A91996 San Francisco Ex=
aminer
>
>---------------------------------------------------------------------------=
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>
> McDonald's beef with vegan group
>
> Parody "McVegan' T-shirts provoke lawyers' threats
>
> Donna Horowitz
> SPECIAL TO THE EXAMINER
>
> BERKELEY - McDonald's Corp. is threatening to take a bite out of a vegetar=
ian
> group for its sale of a T-shirt with the golden arches logo that reads,
> "McVegan. Billions and billions saved."
>
> "They're definitely trying to silence us," said Leor Jacobi, chief executi=
ve
> officer of the Berkeley-based group Vegan Action.
>
> The trouble started in November when McDonald's complained that the 550-me=
mber
> group's T-shirts infringed on the company's trademarks, and it threatened =
to
> sue.
>
> McDonald's asked for copies of sale invoices, records on the number of
>T-shirts
> sold and the group's written assurance that it would stop selling the shir=
ts.
> It also wanted Vegan Action to turn over remaining shirts to the hamburger
> giant.
>
> Vegan Action, which promotes a completely vegetarian lifestyle, proposed a
> compromise. Any future shirts would carry a disclaimer saying that the mes=
sage
> was meant as a parody and that McDonald's was not a sponsor.
>
> The company wasn't satisfied. On Jan. 5, McDonald's senior corporate attor=
ney,
> Kevin MacKinnon, wrote that the company didn't want its golden arches logo
> used.
>
> Jacobi, a recent UC-Berkeley graduate who started Vegan Action last year w=
ith
> two other students, said the group had no intention of sharing its sales
> information with McDonald's.
>
> Examiner Search Feedback Examiner Front Page The Gate Home Pa=
ge
http://www.sfgate.com/cgi-bin/examiner/article.cgi?year=3D1996&month=3D01&da=
y=3D16
&article=3DNEWS9534.dtl
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Copywight 1996 Elmer Fudd. All wights wesewved.
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