[17368] in Framemaker_Discussion
Industry research reveals traits of successful programs
daemon@ATHENA.MIT.EDU (Stirista)
Wed May 8 15:32:04 2024
Message-ID:
<zOxeh-7r2zzPjZe-h1HN-1w0JzHpCyyDfbgbMYy@email.stirista-marketing.com>
Reply-To: Stirista <solutions@stirista-marketing.com>
To: frame@mit.edu
From: Stirista <solutions@stirista-marketing.com>
Date: Wed, 8 May 2024 20:31:45 +0100
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Stirista
https://email.stirista-marketing.com/c/11i6NazCUEZPoanrfdb6suL8mQx3FO
The State of Customer Acquisition
Tools for creating an acquisition strategy that works
The world of customer acquisition is changing every day. To create aneffect=
ive customer acquisition strategy, it=E2=80=99s important to be informed of=
the latest trends, how they are being used, and to what degree of effectiv=
eness.
We conducted a survey of senior-level marketers across B2B industries to ga=
in insight into what=E2=80=99s working for current customer acquisition str=
ategies, what=E2=80=99s not, and how marketers see these strategies shiftin=
g over the next two years.
Here are some key highlights:
72%
of B2B marketers expect an increase in budget dedicated to customer acquisi=
tion initiatives in the coming 2 years.
55%
of B2B marketers surveyed considered live events extremly effective, but on=
ly 11% reported that live events are their greatest contributor to success =
of their strategy.
47%
said that data quality was their biggest challenge.
Read Report
https://email.stirista-marketing.com/c/11i6NfPPjlHwIctg7FZzngAo7LRTlz
Stirista
https://email.stirista-marketing.com/c/11i6Nl61I2pe2ez508O2i2pDSHcJ1k
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=09
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=09=09=09=09
<tr style=3D"border-collapse:collapse;">
<td align=3D"center" class=3D""><a href=3D"https://email.stirista-mar=
keting.com/c/11i6NVVquRl7itdP9oviHrcqbayyJD"><img alt=3D"Stirista" class=3D=
"responsive-image" src=3D"https://email.stirista.com/files/amf_stirista/wor=
kspace_8/emails-zdi/stirista-b2b-report-3/header.png" style=3D"display: blo=
ck;"></a></td>
</tr>
<tr>
<td align=3D"center" class=3D""><img alt=3D"The State of Customer Acq=
uisition" class=3D"responsive-image" src=3D"https://email.stirista.com/file=
s/amf_stirista/workspace_8/emails-zdi/stirista-b2b-report-3/hero_1.png" sty=
le=3D"display: block;"></td>
</tr>
<tr>
<td align=3D"center" class=3D""><img alt=3D"" class=3D"responsive-ima=
ge" src=3D"https://email.stirista.com/files/amf_stirista/workspace_8/emails=
-zdi/stirista-b2b-report-3/hero_2.jpg" style=3D"display: block;"></td>
</tr>
<tr>
<td class=3D"show-only-desktop" height=3D"15"> </td>
</tr>
<tr>
<td align=3D"center">
<table align=3D"center" cellpadding=3D"0" cellspacing=3D"0" class=3D"=
responsive-table" style=3D"mso-table-lspace:0;mso-table-rspace:0;border-col=
lapse:collapse;" width=3D"470">
=09=09=09=09=09=09=09
<tr>
<td align=3D"center" class=3D"">
<h2 style=3D"font-weight:700;font-size:30px; line-height: 36px;mar=
gin:0;padding:0;color:#25544e;text-decoration:none !important;font-family:'=
Plus Jakarta Sans',Arial, sans-serif;"><span style=3D"display: block; text-=
align: center; font-family: 'Plus Jakarta Sans', Arial, sans-serif !importa=
nt;">Tools for creating an acquisition strategy that works</span></h2>
</td>
</tr>
=09=09=09=09=09=09=09
</table>
</td>
</tr>
<tr>
<td class=3D"mobile-space" height=3D"36"> </td>
</tr>
<tr>
<td align=3D"center" class=3D"responsive-table-padded padded-plus">
<table align=3D"center" cellpadding=3D"0" cellspacing=3D"0" class=3D"=
responsive-table" style=3D"mso-table-lspace:0;mso-table-rspace:0;border-col=
lapse:collapse;" width=3D"490">
=09=09=09=09=09=09=09
<tr>
<td align=3D"center" class=3D"">
<p style=3D"font-weight:600;font-size:17px; line-height: 21px;marg=
in:0;padding:0;color:#000000;text-decoration:none !important;font-family:'P=
lus Jakarta Sans',Arial, sans-serif;"><span class=3D"mobile-padding" style=
=3D"display: block; text-align: center; font-family: 'Plus Jakarta Sans', A=
rial, sans-serif !important;">The world of customer acquisition is changing=
every day. To create aneffective customer acquisition strategy, it’s=
important to be informed of the latest trends, how they are being used, an=
d to what degree of effectiveness.</span></p>
</td>
</tr>
<tr>
<td class=3D"mobile-space" height=3D"24"> </td>
</tr>
<tr>
<td align=3D"center" class=3D"">
<p style=3D"font-weight:600;font-size:17px; line-height: 21px;marg=
in:0;padding:0;color:#000000;text-decoration:none !important;font-family:'P=
lus Jakarta Sans',Arial, sans-serif;"><span class=3D"mobile-padding" style=
=3D"display: block; text-align: center; font-family: 'Plus Jakarta Sans', A=
rial, sans-serif !important;">We conducted a survey of senior-level markete=
rs across B2B industries to gain insight into what’s working for curr=
ent customer acquisition strategies, what’s not, and how marketers se=
e these strategies shifting over the next two years.</span></p>
</td>
</tr>
<tr>
<td class=3D"mobile-space" height=3D"24"> </td>
</tr>
=09=09=09=09=09=09=09
</table>
</td>
</tr>
<tr>
<td align=3D"center" class=3D"">
<h3 style=3D"font-size:20px; line-height: 24px;margin:0;padding:0;col=
or:#25544e;text-decoration:none !important;font-family:'Plus Jakarta Sans',=
Arial, sans-serif;font-weight:700;"><span class=3D"mobile-padding" style=3D=
"display: block; text-align: center; font-family: 'Plus Jakarta Sans', Aria=
l, sans-serif !important;">Here are some key highlights:</span></h3>
</td>
</tr>
<tr>
<td class=3D"mobile-space" height=3D"30"> </td>
</tr>
<tr>
<td align=3D"center">
<table align=3D"center" cellpadding=3D"0" cellspacing=3D"0" class=3D"=
responsive-table" style=3D"mso-table-lspace:0;mso-table-rspace:0;border-col=
lapse:collapse;background-color:#24544f;" width=3D"800">
=09=09=09=09=09=09=09
<tr>
<td class=3D"mobile-space" height=3D"38"> </td>
</tr>
<tr>
<td align=3D"center">
<table align=3D"center" bgcolor=3D"#24544f" border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" class=3D"responsive-table" style=3D"mso-table-ls=
pace:0;mso-table-rspace:0;border-collapse:collapse; background-color:#24544=
f" width=3D"800">
=09=09=09=09=09=09=09=09=09=09
<tr>
<td class=3D"show-only-desktop" width=3D"114"> </td>
<td class=3D"show-only-desktop"><img alt=3D"" src=3D"https://em=
ail.stirista.com/files/amf_stirista/workspace_8/emails-zdi/stirista-b2b-rep=
ort-3/bar.png"></td>
<td class=3D"show-only-desktop" width=3D"22"> </td>
<td class=3D"display-block-mobile" style=3D"vertical-align: top=
;" width=3D"220">
<table align=3D"center" bgcolor=3D"#24544f" border=3D"0" cellpa=
dding=3D"0" cellspacing=3D"0" class=3D"responsive-table" style=3D"mso-table=
-lspace:0;mso-table-rspace:0;border-collapse:collapse; background-color:#24=
544f" width=3D"200">
=09=09=09=09=09=09=09=09=09=09=09=09=09
<tr>
<td height=3D"19" class=3D""> </td>
</tr>
<tr>
<td align=3D"left" class=3D"">
<p class=3D"larger" style=3D"font-family:'Montserrat', sans-=
serif, sans-serif;font-weight:900;font-size:44px; line-height: 50px;margin:=
0;padding:0;color:#ffffff;text-decoration:none !important;font-family:'Plus=
Jakarta Sans',Arial, sans-serif;"><span style=3D"display: block; text-alig=
n: left; font-family: 'Plus Jakarta Sans', Arial, sans-serif !important;">7=
2%</span></p>
</td>
</tr>
<tr>
<td height=3D"5" class=3D""> </td>
</tr>
<tr>
<td align=3D"left" class=3D"mobile-align-center">
<table align=3D"left" bgcolor=3D"#24544f" border=3D"0" cellp=
adding=3D"0" cellspacing=3D"0" class=3D"responsive-table mobile-align-cente=
r" style=3D"mso-table-lspace:0;mso-table-rspace:0;border-collapse:collapse;=
background-color:#24544f" width=3D"180">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09
<tr>
<td class=3D"">
<p class=3D"mobile-align-center" style=3D"font-family:'Mo=
ntserrat', sans-serif, sans-serif;font-weight:600;font-size:18px; line-heig=
ht: 21px;margin:0;padding:0;color:#f89d6f;text-decoration:none !important;f=
ont-family:'Plus Jakarta Sans',Arial, sans-serif;"><span class=3D"mobile-pa=
dding" style=3D"display: block; text-align: left; font-family: 'Plus Jakart=
a Sans', Arial, sans-serif !important;">of B2B marketers expect an increase=
in budget dedicated to customer acquisition initiatives in the coming 2 ye=
ars.</span></p>
</td>
</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09
</table>
</td>
</tr>
<tr>
<td class=3D"show-only-desktop" height=3D"17"> </td>
</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09
</table>
</td>
<td class=3D"show-only-desktop"><img alt=3D"" src=3D"https://em=
ail.stirista.com/files/amf_stirista/workspace_8/emails-zdi/stirista-b2b-rep=
ort-3/bar.png"></td>
<td class=3D"show-only-desktop" width=3D"22"> </td>
<td class=3D"display-block-mobile" style=3D"vertical-align: top=
;" width=3D"250">
<table align=3D"center" bgcolor=3D"#24544f" border=3D"0" cellpa=
dding=3D"0" cellspacing=3D"0" class=3D"responsive-table" style=3D"mso-table=
-lspace:0;mso-table-rspace:0;border-collapse:collapse; background-color:#24=
544f" width=3D"200">
=09=09=09=09=09=09=09=09=09=09=09=09=09
<tr>
<td height=3D"19" class=3D""> </td>
</tr>
<tr>
<td align=3D"left" class=3D"">
<p class=3D"larger" style=3D"font-family:'Montserrat', sans-=
serif, sans-serif;font-weight:900;font-size:44px; line-height: 50px;margin:=
0;padding:0;color:#ffffff;text-decoration:none !important;font-family:'Plus=
Jakarta Sans',Arial, sans-serif;"><span style=3D"display: block; text-alig=
n: left; font-family: 'Plus Jakarta Sans', Arial, sans-serif !important;">5=
5%</span></p>
</td>
</tr>
<tr>
<td height=3D"5" class=3D""> </td>
</tr>
<tr>
<td align=3D"left" class=3D"mobile-align-center">
<table align=3D"left" bgcolor=3D"#24544f" border=3D"0" cellp=
adding=3D"0" cellspacing=3D"0" class=3D"responsive-table mobile-align-cente=
r" style=3D"mso-table-lspace:0;mso-table-rspace:0;border-collapse:collapse;=
background-color:#24544f" width=3D"200">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09
<tr>
<td class=3D"">
<p class=3D"mobile-align-center" style=3D"font-family:'Mo=
ntserrat', sans-serif, sans-serif;font-weight:600;font-size:18px; line-heig=
ht: 21px;margin:0;padding:0;color:#f89d6f;text-decoration:none !important;f=
ont-family:'Plus Jakarta Sans',Arial, sans-serif;"><span class=3D"mobile-pa=
dding" style=3D"display: block; text-align: left; font-family: 'Plus Jakart=
a Sans', Arial, sans-serif !important;">of B2B marketers surveyed considere=
d live events extremly effective, but only 11% reported that live events ar=
e their greatest contributor to success of their strategy.</span></p>
</td>
</tr>
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</table>
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</td>
<td class=3D"show-only-desktop"><img alt=3D"" src=3D"https://em=
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<td class=3D"display-block-mobile" style=3D"vertical-align: top=
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<table align=3D"center" bgcolor=3D"#24544f" border=3D"0" cellpa=
dding=3D"0" cellspacing=3D"0" class=3D"responsive-table" style=3D"mso-table=
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544f" width=3D"200">
=09=09=09=09=09=09=09=09=09=09=09=09=09
<tr>
<td height=3D"19" class=3D""> </td>
</tr>
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<p class=3D"larger" style=3D"font-family:'Montserrat', sans-=
serif, sans-serif;font-weight:900;font-size:44px; line-height: 50px;margin:=
0;padding:0;color:#ffffff;text-decoration:none !important;font-family:'Plus=
Jakarta Sans',Arial, sans-serif;"><span style=3D"display: block; text-alig=
n: left; font-family: 'Plus Jakarta Sans', Arial, sans-serif !important;">4=
7%</span></p>
</td>
</tr>
<tr>
<td height=3D"9" class=3D""> </td>
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<table align=3D"left" bgcolor=3D"#24544f" border=3D"0" cellp=
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e-lspace:0;mso-table-rspace:0;border-collapse:collapse; background-color:#2=
4544f" width=3D"120">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09
<tr>
<td class=3D"">
<p class=3D"mobile-align-center" style=3D"font-family:'Mo=
ntserrat', sans-serif, sans-serif;font-weight:600;font-size:18px; line-heig=
ht: 21px;margin:0;padding:0;color:#f89d6f;text-decoration:none !important;f=
ont-family:'Plus Jakarta Sans',Arial, sans-serif;"><span class=3D"mobile-pa=
dding" style=3D"display: block; text-align: left; font-family: 'Plus Jakart=
a Sans', Arial, sans-serif !important;">said that data quality was their bi=
ggest challenge.</span></p>
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