[17367] in Framemaker_Discussion
Why advertisers are changing their CTV strategies
daemon@ATHENA.MIT.EDU (Stirista)
Tue May 7 13:41:25 2024
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<zOxeh-7r1MRteWn-uBFX-1w0JzHpCyytroaRPDB@email.stirista-marketing.com>
Reply-To: Stirista <solutions@stirista-marketing.com>
To: frame@mit.edu
From: Stirista <solutions@stirista-marketing.com>
Date: Tue, 7 May 2024 18:41:20 +0100
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More advertisers are assessing the changing content landscape when it comes=
to digital video. According to recent reports, the time spent viewing digi=
tal video amongst U.S. adults is nearly an hour more than traditional TV. T=
his number is projected to grow further next year, showing a sense of urgen=
cy when shifting CTV strategies.
We think it=E2=80=99s clear that this is a trend worth following. While tra=
ditional TV is not entirely out of the picture, it is steadily on the decli=
ne in the U.S. within the adult demographic. The digital environment is qui=
te crowded, and advertisers should alter their content formats for the digi=
tal video landscape.
CTV ad targeting allows advertisers to reach a broad audience of content co=
nsumers. - So what should marketers do about it? Well, the answer might be =
obvious: Shift Attention Towards Digital Video
https://email.stirista-marketing.com/c/11ieTmT3uU75E1WjTjw5hHpAKGBSD3.
Stirista
16414 San Pedro Ave. Suite 150, San Antonio, TX 78232
=C2=A9 2021 Stirista, LLC. All Rights Reserved. This e-mail is an advertise=
ment from Stirista.
Unsubscribe https://email.stirista-marketing.com/u/12ANsXTzUYoYNMOhxQAJg7PTd
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<title>Digital Video’s Role in Traditional TV’s Decline</title>
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<p>More advertisers are assessing the changing content landscape when it co=
mes to digital video. According to recent reports, the time spent viewing d=
igital video amongst U.S. adults is nearly an hour more than traditional TV=
. This number is projected to grow further next year, showing a sense of ur=
gency when shifting CTV strategies.</p>
<p>We think it’s clear that this is a trend worth following. While tr=
aditional TV is not entirely out of the picture, it is steadily on the decl=
ine in the U.S. within the adult demographic. The digital environment is qu=
ite crowded, and advertisers should alter their content formats for the dig=
ital video landscape. </p>
CTV ad targeting allows advertisers to reach a broad audience of content co=
nsumers. - So what should marketers do about it? Well, the answer might be =
obvious: <a href=3D"https://email.stirista-marketing.com/c/11ieTs9fTAOMY428=
LMkycteQvBWIiO">Shift Attention Towards Digital Video</a>.
<p><br>
Stirista<br>
16414 San Pedro Ave. Suite 150, San Antonio, TX 78232<br />
<br />
<span style=3D"font-size:10px; color: #999999;">© 2021 Stirista, LLC. =
All Rights Reserved. This e-mail is an advertisement from Stirista.<br />
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