[17369] in Framemaker_Discussion
daemon@ATHENA.MIT.EDU (Stirista)
Tue May 14 11:09:45 2024
Message-ID:
<zOxeh-7rBqf55Z5-tFj4-1w0JzHpCzshVRtriX7@email.stirista-marketing.com>
Reply-To: Stirista <solutions@stirista-marketing.com>
To: frame@mit.edu
From: Stirista <solutions@stirista-marketing.com>
Date: Tue, 14 May 2024 16:09:21 +0100
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Stirista
https://email.stirista-marketing.com/c/11iHdCxEM32D37J25Du6F7NeYQiRzN
Playing the Programmatic Sports Ad Game
There are a lot of players in the arena of sports programming.
In your rush to secure CTV ad spots, watch out for bundled sports packages =
that can hurt your bottom line.
Sports ad spending is on the rise. But how are you supposed to know where y=
our impressions are going when you buy bundled sports packages? Don=E2=80=
=99t get caught up in securing placements without the transparency and repo=
rting needed to make sure your ad dollars are actually going where they=E2=
=80=99re supposed to go.
In our latest blog, we tackle why bundled sports packages can actually be b=
ad for marketing=E2=80=93even when, at first glance, they may seem like the=
right move.
Read The Blog
https://email.stirista-marketing.com/c/11iHdHNRaJKkn9OQY6izzTCuJLDHfy
Stirista
https://email.stirista-marketing.com/c/11iHdN43zqs1HbUFQz72uFrKuGYwVj
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=09
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0" cellspacing=3D"0" class=3D"responsive-table" style=3D"mso-table-lspace:0=
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th=3D"800">
=09=09=09=09
<tr style=3D"border-collapse:collapse;">
<td align=3D"center" class=3D""><a href=3D"https://email.stirista-mar=
keting.com/c/11iHet9EKW5ChsFeShCLOQ3My5Fcjn"><img alt=3D"Stirista" class=3D=
"responsive-image" src=3D"https://email.stirista.com/files/amf_stirista/wor=
kspace_8/emails-zdi/stirista-sports-ad-spend/header.png" style=3D"display: =
block;"></a></td>
</tr>
<tr>
<td align=3D"center" class=3D""><img alt=3D"Playing the Programmatic =
Sports Ad Game" class=3D"responsive-image" src=3D"https://email.stirista.co=
m/files/amf_stirista/workspace_8/emails-zdi/stirista-sports-ad-spend/hero_0=
1.png" style=3D"display: block;"></td>
</tr>
<tr>
<td align=3D"center" class=3D""><img alt=3D"" class=3D"responsive-ima=
ge" src=3D"https://email.stirista.com/files/amf_stirista/workspace_8/emails=
-zdi/stirista-sports-ad-spend/hero_02.jpg" style=3D"display: block;"></td>
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responsive-table" style=3D"mso-table-lspace:0;mso-table-rspace:0;border-col=
lapse:collapse;" width=3D"600">
=09=09=09=09=09=09=09
<tr>
<td class=3D"mobile-space" height=3D"20"> </td>
</tr>
<tr>
<td align=3D"center">
<table align=3D"center" cellpadding=3D"0" cellspacing=3D"0" class=
=3D"responsive-table" style=3D"mso-table-lspace:0;mso-table-rspace:0;border=
-collapse:collapse;" width=3D"550">
=09=09=09=09=09=09=09=09=09=09
<tr>
<td align=3D"center" class=3D"">
<h1 style=3D"font-weight:700;font-size:36px; line-height: 42px;=
margin:0;padding:0;color:#32897d;text-decoration:none !important;font-famil=
y:'Plus Jakarta Sans',Arial, sans-serif;"><span style=3D"display: block; te=
xt-align: center; font-family: 'Plus Jakarta Sans', Arial, sans-serif !impo=
rtant;">There are a lot of players in the arena of sports programming.</spa=
n></h1>
</td>
</tr>
=09=09=09=09=09=09=09=09=09=09
</table>
</td>
</tr>
<tr>
<td align=3D"center">
<table align=3D"center" cellpadding=3D"0" cellspacing=3D"0" class=
=3D"responsive-table" style=3D"mso-table-lspace:0;mso-table-rspace:0;border=
-collapse:collapse;" width=3D"550">
=09=09=09=09=09=09=09=09=09=09
<tr>
<td height=3D"20" class=3D""> </td>
</tr>
<tr>
<td align=3D"center" class=3D"">
<h2 style=3D"font-weight:700;font-size:20px; line-height: 24px;=
margin:0;padding:0;color:#25544e;text-decoration:none !important;font-famil=
y:'Plus Jakarta Sans',Arial, sans-serif;"><span style=3D"display: block; te=
xt-align: center; font-family: 'Plus Jakarta Sans', Arial, sans-serif !impo=
rtant;">In your rush to secure CTV ad spots, watch out for bundled sports p=
ackages that can hurt your bottom line.</span></h2>
</td>
</tr>
<tr>
<td class=3D"mobile-space" height=3D"20"> </td>
</tr>
<tr>
<td align=3D"center" class=3D"">
<p style=3D"font-weight:600;font-size:17px; line-height: 24px;m=
argin:0;padding:0;color:#000000;text-decoration:none !important;font-family=
:'Plus Jakarta Sans',Arial, sans-serif;"><span class=3D"mobile-padding" sty=
le=3D"display: block; text-align: center; font-family: 'Plus Jakarta Sans',=
Arial, sans-serif !important;">Sports ad spending is on the rise. But how =
are you supposed to know where your impressions are going when you buy bund=
led sports packages? Don’t get caught up in securing placements witho=
ut the transparency and reporting needed to make sure your ad dollars are a=
ctually going where they’re supposed to go.</span></p>
</td>
</tr>
<tr>
<td class=3D"mobile-space" height=3D"20"> </td>
</tr>
<tr>
<td align=3D"center" class=3D"">
<p style=3D"font-weight:600;font-size:17px; line-height: 24px;m=
argin:0;padding:0;color:#000000;text-decoration:none !important;font-family=
:'Plus Jakarta Sans',Arial, sans-serif;"><span class=3D"mobile-padding" sty=
le=3D"display: block; text-align: center; font-family: 'Plus Jakarta Sans',=
Arial, sans-serif !important;">In our latest blog, we tackle why bundled s=
ports packages can actually be bad for marketing–even when, at first =
glance, they may seem like the right move.</span></p>
</td>
</tr>
=09=09=09=09=09=09=09=09=09=09
</table>
</td>
</tr>
=09=09=09=09=09=09=09
</table>
</td>
</tr>
<tr>
<td class=3D"mobile-space" height=3D"36"> </td>
</tr>
<tr style=3D"border-collapse:collapse;">
<td align=3D"center" class=3D""><a href=3D"https://email.stirista-mar=
keting.com/c/11iHeypR9CNjBuL3KKreJBT2j101Z8"><img alt=3D"Read The Blog" cla=
ss=3D"header-logo-image responsive-image" src=3D"https://email.stirista.com=
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og.png" style=3D"display: block;"></a></td>
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<tr>
<td class=3D"mobile-space" height=3D"20"> </td>
</tr>
<tr style=3D"border-collapse:collapse;">
<td align=3D"center" class=3D""><img alt=3D"" class=3D"responsive-ima=
ge" src=3D"https://email.stirista.com/files/amf_stirista/workspace_8/emails=
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