[94196] in North American Network Operators' Group

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Re: Network end users to pull down 2 gigabytes a day, continuously?

daemon@ATHENA.MIT.EDU (Gian Constantine)
Fri Jan 12 10:40:40 2007

In-Reply-To: <!&!AAAAAAAAAAAuAAAAAAAAAKTyXRN5/+lGvU59a+P7CFMBAN6gY+ZG84BMpVQcAbDh1IQAAAATbSgAABAAAAAeYTUEqLJoTItvCvClLimUAQAAAAA=@iname.com>
Cc: <nanog@merit.edu>
From: Gian Constantine <constantinegi@corp.earthlink.net>
Date: Fri, 12 Jan 2007 10:26:13 -0500
To: <frnkblk@iname.com>
Errors-To: owner-nanog@merit.edu



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I am pretty sure we are not becoming a VoD world. Linear programming  
is much better for advertisers. I do not think content providers, nor  
consumers, would prefer a VoD only service. A handful of consumers  
would love it, but many would not.

Gian Anthony Constantine
Senior Network Design Engineer
Earthlink, Inc.


On Jan 12, 2007, at 10:05 AM, Frank Bulk wrote:

>
> If we're becoming a VOD world, does multicast play any practical  
> role in
> video distribution?
>
> Frank
>
> -----Original Message-----
> From: owner-nanog@merit.edu [mailto:owner-nanog@merit.edu] On  
> Behalf Of
> Michal Krsek
> Sent: Wednesday, January 10, 2007 2:28 AM
> To: Marshall Eubanks
> Cc: nanog@merit.edu
> Subject: Re: Network end users to pull down 2 gigabytes a day,  
> continuously?
>
>
> Hi Marshall,
>
>> - the largest channel has 1.8% of the audience
>> - 50% of the audience is in the largest 2700 channels
>> - the least watched channel has ~ 10 simultaneous viewers
>> - the multicast bandwidth usage would be 3% of the unicast.
>
> I'm a bit skeptic for future of channels. For making money from the  
> long
> tail, you have to have to adapt your distribution to user's needs.  
> It is not
>
> only format, codec ... but also time frame. You can organise your  
> programs
> in channels, but they will not run simultaneously for all the  
> users. I want
> to control my TV, I don't want to my TV jockey my life.
>
> For the distribution, you as content owner have to help the ISP  
> find the
> right way to distribute your content. In example: having  
> distribution center
>
> in Tier1 ISP network will make money from Tier2 ISP connected  
> directly to
> Tier1. Probably, having CDN (your own or pay for service) will be  
> the only
> one way for large scale non synchronous programing.
>
>             Regards
>                     Michal
>
>


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<HTML><BODY style=3D"word-wrap: break-word; -khtml-nbsp-mode: space; =
-khtml-line-break: after-white-space; ">I am pretty sure we are not =
becoming a VoD world. Linear programming is much better for advertisers. =
I do not think content providers, nor consumers, would prefer a VoD only =
service. A handful of consumers would love it, but many would =
not.<DIV><BR><DIV> <SPAN class=3D"Apple-style-span" =
style=3D"border-collapse: separate; border-spacing: 0px 0px; color: =
rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: =
normal; font-variant: normal; font-weight: normal; letter-spacing: =
normal; line-height: normal; text-align: auto; =
-khtml-text-decorations-in-effect: none; text-indent: 0px; =
-apple-text-size-adjust: auto; text-transform: none; orphans: 2; =
white-space: normal; widows: 2; word-spacing: 0px; "><SPAN =
class=3D"Apple-style-span" style=3D"border-collapse: separate; =
border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; =
font-size: 12px; font-style: normal; font-variant: normal; font-weight: =
normal; letter-spacing: normal; line-height: normal; text-align: auto; =
-khtml-text-decorations-in-effect: none; text-indent: 0px; =
-apple-text-size-adjust: auto; text-transform: none; orphans: 2; =
white-space: normal; widows: 2; word-spacing: 0px; "><DIV>Gian Anthony =
Constantine</DIV><DIV>Senior Network Design =
Engineer</DIV><DIV>Earthlink, Inc.</DIV><BR =
class=3D"Apple-interchange-newline"></SPAN></SPAN> =
</DIV><BR><DIV><DIV>On Jan 12, 2007, at 10:05 AM, Frank Bulk =
wrote:</DIV><BR class=3D"Apple-interchange-newline"><BLOCKQUOTE =
type=3D"cite"><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; ">If we're becoming a VOD world, does multicast play =
any practical role in</DIV><DIV style=3D"margin-top: 0px; margin-right: =
0px; margin-bottom: 0px; margin-left: 0px; ">video =
distribution?</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; ">Frank</DIV><DIV style=3D"margin-top: 0px; =
margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: =
14px; "><BR></DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; ">-----Original =
Message-----</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; ">From: owner-nanog@merit.edu [<A =
href=3D"mailto:owner-nanog@merit.edu">mailto:owner-nanog@merit.edu</A>] =
On Behalf Of</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; ">Michal Krsek</DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; ">Sent: Wednesday, January 10, 2007 2:28 AM</DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; ">To: Marshall Eubanks</DIV><DIV style=3D"margin-top: =
0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Cc: <A =
href=3D"mailto:nanog@merit.edu">nanog@merit.edu</A></DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; ">Subject: Re: Network end users to pull down 2 =
gigabytes a day, continuously?</DIV><DIV style=3D"margin-top: 0px; =
margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: =
14px; "><BR></DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; ">Hi Marshall,</DIV><DIV style=3D"margin-top: 0px; =
margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: =
14px; "><BR></DIV> <BLOCKQUOTE type=3D"cite"><DIV style=3D"margin-top: =
0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">- the =
largest channel has 1.8% of the audience</DIV><DIV style=3D"margin-top: =
0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">- 50% of =
the audience is in the largest 2700 channels</DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; ">- the least watched channel has ~ 10 simultaneous =
viewers</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; ">- the multicast bandwidth usage =
would be 3% of the unicast.</DIV> </BLOCKQUOTE><DIV style=3D"margin-top: =
0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; =
min-height: 14px; "><BR></DIV><DIV style=3D"margin-top: 0px; =
margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">I'm a bit =
skeptic for future of channels. For making money from the long<SPAN =
class=3D"Apple-converted-space">=A0</SPAN></DIV><DIV style=3D"margin-top: =
0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">tail, =
you have to have to adapt your distribution to user's needs. It is =
not</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; ">only format, codec ... but also time frame. You can =
organise your programs<SPAN =
class=3D"Apple-converted-space">=A0</SPAN></DIV><DIV style=3D"margin-top: =
0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">in =
channels, but they will not run simultaneously for all the users. I =
want<SPAN class=3D"Apple-converted-space">=A0</SPAN></DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; ">to control my TV, I don't want to my TV jockey my =
life.</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; ">For the distribution, you as content owner have to =
help the ISP find the<SPAN =
class=3D"Apple-converted-space">=A0</SPAN></DIV><DIV style=3D"margin-top: =
0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">right =
way to distribute your content. In example: having distribution =
center</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; ">in Tier1 ISP network will make money from Tier2 ISP =
connected directly to<SPAN =
class=3D"Apple-converted-space">=A0</SPAN></DIV><DIV style=3D"margin-top: =
0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Tier1. =
Probably, having CDN (your own or pay for service) will be the only<SPAN =
class=3D"Apple-converted-space">=A0</SPAN></DIV><DIV style=3D"margin-top: =
0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">one way =
for large scale non synchronous programing.</DIV><DIV style=3D"margin-top:=
 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; =
min-height: 14px; "><BR></DIV><DIV style=3D"margin-top: 0px; =
margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><SPAN =
class=3D"Apple-converted-space">=A0 =A0 =A0 =A0 =A0 =A0 =
</SPAN>Regards</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; "><SPAN =
class=3D"Apple-converted-space">=A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =
</SPAN>Michal</DIV><DIV style=3D"margin-top: 0px; margin-right: 0px; =
margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><BR></DIV><DIV =
style=3D"margin-top: 0px; margin-right: 0px; margin-bottom: 0px; =
margin-left: 0px; min-height: 14px; "><BR></DIV> =
</BLOCKQUOTE></DIV><BR></DIV></BODY></HTML>=

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