[209] in bcs-newton
Re: Marketeers!
daemon@ATHENA.MIT.EDU (Terrence Talbot)
Wed Aug 25 21:10:03 1993
Date: Wed, 25 Aug 93 21:00:31 -0400
From: tjt@dtw.com (Terrence Talbot)
Reply-To: tjt@dtw.com
To: uunet!marble.com!laird
Cc: bcs-newton@world.std.com, white@nest.enet.dec.com
Yes, I was called by them last week sometime. Unfortunately, when they did me, we rarely got to
the open-ended questions. It was essentially a rank survey by a guy who neither understood the
technology nor was familiar with the products I was being quizzed about. Things like "What did you
think of X-Whizzy product?" "I'm not sure. Which was that? Was it the one that did Y? Or the one
that did Z?" "I have no idea... Well, what did you think of... " were common during our conversation.
Maybe the survey was since revamped? Or the questioners given a technology briefing on
Newton? I hope so. I agree that it was a "more pleasant than normal" phone survey, but I was
disappointed that when we ran into road blocks in the questioning that I had little common ground
with the questioner to work from.
Terry
Terrence Talbot <tjt@dtw.com>
Digital Tool Works
Boston
> Begin forwarded message:
>
> From: uunet!marble.com!laird
> Date: Wed, 25 Aug 1993 15:08:02 -0500
>
> I was called by them, too. I was impressed that the questions were
> open-ended ones, in addition to a series of 'rating' things, such as how
> often I used my MessagePad, how often I used the various tools, how I liked
> them, and so on. The woman I spoke with seemed genuinely interested in
> my observations, and knew about the MessagePad, unlike the marketing firms
> I've been called by before, where they were simply checking off numbers and
> transcribing (painfully) whatever else I said.
>
> I look forward to seeing the results...
>
>
