[2817] in Vegetarian_Support_Group
[Fwd: Message from McDonald's Corp.]
daemon@ATHENA.MIT.EDU (Laura Dilley)
Mon Mar 8 08:31:05 2004
Message-ID: <404C7591.1C023054@mit.edu>
Date: Mon, 08 Mar 2004 08:30:57 -0500
From: Laura Dilley <dilley@MIT.EDU>
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Hey everybody,
It is always good to express your opinions about menu options!
I wrote McDonald's, and they sent this response.
Just think if everyone who was veg did something like this!
Laura
--
Laura Dilley
Ph.D. Candidate
Speech and Hearing Bioscience
and Technology
Harvard-MIT Division of Health
Sciences and Technology
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From: <McDonaldsCorporation@mcd.com>
To: <dilley@mit.edu>
Subject: Message from McDonald's Corp.
Date: Sun, 7 Mar 2004 04:04:56 -0600
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Hello Laura:
Thank you for your interest in McDonald's and for taking the time to
write regarding our menu.
At McDonald's, we're sensitive to the special dietary requests of our
customers. We're always reviewing our menu, developing new products and
searching for ways to satisfy the many tastes of the 47 million
customers we serve each day. Ultimately, however, it's our customers who
choose what's on our menu. And, we'll continue to offer those products
that are most popular with a majority of our customers.
As you may know, several restaurants in New York and California offer a
"veggie burger." You might be interested to know that 85 percent of our
restaurants are independently owned and operated. On occasion,
McDonald's franchisee owners may introduce a unique product to their
menu, like the "veggie burger," based on consumer demand in a specific
geographical area.
While we have no immediate plans to add this to our standard menu,
please know that we always have and always will continue to look at
these products and make decisions that make sense from a customer
interest and sales perspective. Your comments are important to us and
have been shared with our Menu Management team for their ongoing
evaluation.
Again, thank you for contacting McDonald's. We look forward to serving
you for many years to come.
Veronica
McDonald's Customer Satisfaction Department
ref#:1940767
------------------------------------------------------------------------
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You wrote:
Hello! As a vegetarian for over 12 years, I am eagerly awaiting any news
of McDonald's launching a veggie burger in its US franchise locations. I
have enjoyed visiting Burger King more frequently since they launched
their BK Veggie last year, but McDonald's lack of menu options was
highlighted by a recent trip to McDonald's at the New Orleans zoo, where
the only lunch options on the menu for my fiance and I were french fries
and apple pie. My fingers are crossed that McDonald's follows Burger
King's lead and provides a healthier, more socially and environmentally
responsible, and more satisfying menu option in the form of a veggie
burger soon. Can you provide any more information on this possibility?
Sincerely,
Laura Dilley
Ph.D. Candidate
Speech and Hearing Bioscience
and Technology
Harvard-MIT Division of Health
Sciences and Technology
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The information contained in this e-mail and any accompanying documents is
confidential, may be privileged, and is intended solely for the person and/or
entity to whom it is addressed (i.e. those identified in the "To" and "cc"
box). They are the property of McDonald's Corporation. Unauthorized review,use,
disclosure, or copying of this communication, or any part thereof, is strictly
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please return the e-mail and attachments to the sender and delete the e-mail
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