[2709] in Vegetarian_Support_Group
RE: Cruelty-Free idea
daemon@ATHENA.MIT.EDU (Kunal K. Surana)
Tue Feb 3 13:02:36 2004
From: "Kunal K. Surana" <kunal@MIT.EDU>
To: "'Kelly Na'amah Zimmerman'" <knz@mit.edu>, <veg@mit.edu>
Date: Tue, 3 Feb 2004 13:00:13 -0500
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I am not much of an active, but here's some feedback.
The idea of placing cruelty-free products vs. (well) cruel products on a
poster to educate the general body is a great one. To add to that, if
you (we) could get some price comparisons as well on the poster the
campaign may be even more effective.
Say, $5 for Tide, $5.29 for a non-cruel version...
A word of caution: The idea of price comparisons is viable only if the
two kinds of products have comparable prices.
There can be variations to the compare-this-quality-to-the-other theme
based on Quality of product, whether it's organic, or has dyes,
preservatives etc.
Kunal
-----Original Message-----
From: Kelly Na'amah Zimmerman [mailto:knz@MIT.EDU]
Sent: Tuesday, February 03, 2004 12:51 PM
To: veg@mit.edu
Subject: Cruelty-Free idea
Howdy--
I have an idea for a campaign we can do on our own campus-- a
cruelty-free
campaign.
I was in the laundry room at my house now, using my own cruelty-free
detergent and sadly looking at the shelves of detergent wishing that
others
would switch to cruelty-free products. I often shower with my
cruelty-free
shampoo, looking at the other non-cruelty-free products, wishing that
others would switch. I brush my teeth with cruelty-free toothpaste, and
I
wish others would start using it. Then it hit me-- most people either
don't
KNOW or don't THINK about cruelty-free products.
So let's make them KNOW and make them THINK.
Here's what I'm thinking:
Someone (perhaps even myself) can make a poster of different brands of
detergent that are cruelty-free, as well as a poster of different bath
products that are cruelty-free, and then we can all get permission at
our
respective living groups/dorms to post these posters in the laundry
rooms
and in the communal bathrooms. The posters would have a brief statement
about what cruelty-free means (no animal testing, no animal
ingredients),
what exactly it is (no, they don't just bathe the bunnies in shampoo,
they
do horrible things involving needles and knives), and which products are
NOT cruelty-free. It's important that this statement is brief,
informative
and not pushy. Underneath will be pictures of containers of brands that
ARE
cruelty-free as well as captions of where to get them and maybe how much
they cost.
I have time, so I can volunteer to actually make this happen, but I'd
appreciate feedback and support from the rest of the group. Once the
posters are made, we'd need to distribute them, which is where you all
come
in again.
Another idea is that we might even talk with LaVerde's manager and ask
them
to start promoting their cruelty-free products-- maybe print coupons
that
we could distribute on campus along with our posters.
What do you think?
Kelly ;)
Kelly Na'amah Zimmerman
http://web.mit.edu/knz/www/
knz@mit.edu
Alpha Chi Omega
478 Commonwealth Ave.
Boston, MA 02215
house phone: (617) 450-0039
room phone: (617) 450-0036
