[2708] in Vegetarian_Support_Group

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Cruelty-Free idea

daemon@ATHENA.MIT.EDU (Kelly Na'amah Zimmerman)
Tue Feb 3 12:48:19 2004

Message-Id: <5.0.2.1.2.20040203124152.03a36140@hesiod>
Date: Tue, 03 Feb 2004 12:51:28 -0500
To: veg@mit.edu
From: "Kelly Na'amah Zimmerman" <knz@MIT.EDU>
Mime-Version: 1.0
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Howdy--

I have an idea for a campaign we can do on our own campus-- a cruelty-free 
campaign.

I was in the laundry room at my house now, using my own cruelty-free 
detergent and sadly looking at the shelves of detergent wishing that others 
would switch to cruelty-free products. I often shower with my cruelty-free 
shampoo, looking at the other non-cruelty-free products, wishing that 
others would switch. I brush my teeth with cruelty-free toothpaste, and I 
wish others would start using it. Then it hit me-- most people either don't 
KNOW or don't THINK about cruelty-free products.

So let's make them KNOW and make them THINK.

Here's what I'm thinking:
Someone (perhaps even myself) can make a poster of different brands of 
detergent that are cruelty-free, as well as a poster of different bath 
products that are cruelty-free, and then we can all get permission at our 
respective living groups/dorms to post these posters in the laundry rooms 
and in the communal bathrooms. The posters would have a brief statement 
about what cruelty-free means (no animal testing, no animal ingredients), 
what exactly it is (no, they don't just bathe the bunnies in shampoo, they 
do horrible things involving needles and knives), and which products are 
NOT cruelty-free. It's important that this statement is brief, informative 
and not pushy. Underneath will be pictures of containers of brands that ARE 
cruelty-free as well as captions of where to get them and maybe how much 
they cost.
I have time, so I can volunteer to actually make this happen, but I'd 
appreciate feedback and support from the rest of the group. Once the 
posters are made, we'd need to distribute them, which is where you all come 
in again.

Another idea is that we might even talk with LaVerde's manager and ask them 
to start promoting their cruelty-free products-- maybe print coupons that 
we could distribute on campus along with our posters.

What do you think?
Kelly ;)

Kelly Na'amah Zimmerman
http://web.mit.edu/knz/www/
knz@mit.edu

Alpha Chi Omega
478 Commonwealth Ave.
Boston, MA 02215
     house phone: (617)  450-0039
     room phone: (617) 450-0036


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