[9987] in Commercialization & Privatization of the Internet

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Interactive Publishing Alert -- Premier Issue Now Available

daemon@ATHENA.MIT.EDU (Rosalind Resnick)
Tue Feb 1 16:09:39 1994

Reply-To: rosalind@harrison.win.net (Rosalind Resnick)
To: com-priv@psi.com
Date: Tue, 01 Feb 1994 16:02:51
From: rosalind@harrison.win.net (Rosalind Resnick)

The premier issue of Interactive Publishing Alert is now available.

This month's issue contains an analysis of the pro's and con's of
hooking up with a major online service versus setting up a stand-alone 
computer bulletin board; an interview with Tom Mandel, the management 
consultant who helps Time magazine run its board on America Online;
a profile of The Electronic Trib, The Albuquerque Tribune's online
publication; legal advice on electronic publishing rights from cyber-
lawyer and author Lance Rose; a sampling of reader opinion on the
pro's and con's of reading Atlantic Monthly online, plus a roundup of
some of the latest online publishing deals and excerpts from recent 
articles about online services and interactive publishing alliances.

Here are some of the highlights:

        * Tom Mandel, the management consultant who helps manage the
        Time Online bulletin board on America Line: "In the long run, I
        believe the online services will be like newsstands; we wont 
        see much differentiation between them. In fact, they could be
        dinosaur businesses."
        * Author and cyber-lawyer Lance Rose on publishers' negotiating
        for electronic rights from well-known writers: "The authors who
        do have leverage will probably not grant all rights to their 
        publishers, so publishers will need to develop sophisticated 
        systems to keep track of which rights authors grant for various
        articles. For established writers, there may eventually be an 
        acknowledged arena where they routinely compete with their own
        publishers."
        * Roy Buergi, editor of The Electronic Tribune in Albuquerque,
        N.M.: "[Then-managing editor] Jack McElroy wanted to show that
        a small newspaper could have a sustainable videotext system. He
        wanted to prove that you didn't have to be one of the big guys 
        to use the technology."

Interactive Publishing Alert, a monthly online newsletter tracking
developments in interactive publishing and electronic media, provides
solid, hands-on information and advice for publishers thinking about
going online and for those publications that have ventured online
already. Each issue will contain a timely analysis of current trends
plus interviews with key managers and decision-makers and case studies
of publications that are doing things right (and wrong!). Future issues
will explore online advertising, Internet storefronts, multimedia, and 
other topics related to interactive publishing. There will be no warmed-
over press releases, just good, old-fashioned reporting and analysis. 
______________________________________________________________
Rosalind Resnick, Editor and Publisher
Interactive Communications
1124 Harrison St.
Hollywood FL  33019
rosalind@harrison.win.net
71333,1473 (CompuServe)                          (305) 920-5326
Interactive Publishing Alert subscriptions are available for $149 for
12 monthly issues, or $15 for single copies. 



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