[12189] in Commercialization & Privatization of the Internet
Re: "Arizona Lawyers Form Company..."
daemon@ATHENA.MIT.EDU (Bruce Gingery)
Mon May 9 02:51:11 1994
Date: Sun, 8 May 1994 21:51:24 -0600 (MDT)
From: Bruce Gingery <lcbginge@antelope.wcc.edu>
Reply-To: Bruce Gingery <lcbginge@antelope.wcc.edu>
To: Larry Walker <walkerl@iscmed.med.ge.com>
Cc: com-priv@psi.com, internauts@mr.med.ge.com
In-Reply-To: <9405081407.AA12603@iscmed.med.ge.com>
On Sun, 8 May 1994, Larry Walker wrote:
> I didn't see anyone else posting about this, so here goes:
< [portions omitted from quotes] >
> Sort of buried in the middle of the Business section of Saturday's (5/7/94)
> New York Times ...
>
> "The first product Cybersell will advertise throughout the Internet is
> "a health product, super-oxygenated water," Ms. Seigel said yesterday. "You
> drink it, and the fact that it has additional oxygen gives you additional
> energy and promotes the healing process," she claimed, adding that the
> company would be ready to post the ads "within days, certainly within two
> weeks."
Sounds interesting. I wonder just how oxygenated it is. So much
so that it's a bleach? or just enough to be healthy for bacteria?
I wonder how it compares to other forms of H O (Hydrogen Peroxide)
2 2
> The article goes on to describe the original caper, and then details Robert
> Raisch's plan to establish the market.* Usenet hierarchy. It ends with a
> response from Ms. Seigel:
>
> "In an interview yesterday, however, Ms. Seigel rejected the idea of
> special advertising zones, and said Cybersell would post its messages to
> all Internet users.
> "I think it's too limiting," she said of the advertising zone proposal.
> "Advertising has to take its place on the Internet, just as it has in other
> media - newspapers, TV and radio."
> "What these people are planning to do is to relegate ads to some sort
> of black hole off in a corner," Ms. Seigel said.
>
> Was that the sound of a gauntlet being thrown down that I just heard?
>
> As I read this, I was reminded of Bruce Sterling's _Life on the Net, 2015_
> (Wired 1.4) wherein the small town of North Zulch, TX is harrassed, bought
> and bulldozed flat in retribution for a Net-transgression. Not to advocate
> anything, but I for one will be watching with great fascination as this
> saga unfolds. Canter & Seigel have upped the ante, and I suspect they have
> not a clue what they might be in for at the hands of some
> less-than-self-restrained Netizens...
>
> speaking only for myself, Larry Walker
> GE Medical Systems phone: 414.785.8262
If it wasn't costing recipients, I'd just say let the market dictate
that their established methods just plain won't work (at least not
in a positive manner). I suppose there is one thing with this media,
though, that beats other forms of "junk mail". On here we see that
we can rather question the standard "puffing" in advertisements.
I wonder if there is ANY product that can really stand up to the claims
that are made for it. (Ref a recent posting on the bug-track mailing
list about "The Club" -- thieves just cut a notch in the steering wheel
in about 45 seconds, if they really want the car so "protected").
Well, that's my $.02 on the subject. Seems to me that any product that
has several times as many messages quering the false or bloated claims
on a product as are in the blatant advertisement which just gets deleted
right away -- unread -- on most systems is not going to be worth the
slight costs of posting it in the first place, let alone support any
"network". As a recent posting in this mailing list said, running
an "internet based" business presents many opportunities to overextend
financially.
Bruce Gingery lcbginge@antelope.wcc.edu
