[4379] in Privacy_Forum
[ PRIVACY Forum ] Are smartphones crimping impulse buying at
daemon@ATHENA.MIT.EDU (PRIVACY Forum mailing list)
Tue Sep 24 14:00:37 2013
Date: Tue, 24 Sep 2013 09:37:39 -0700
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Are smartphones crimping impulse buying at supermarkets?
http://j.mp/1bDHFAB (Priceonomics)
"The war has just begun, but merchants and brand managers across the
nation worry that they're losing. In fact, the retail industry has
coined a term for this phenomenon: "mobile blinders." Our "blindness"
to all the little things we could be buying while trapped in line is
jeopardizing some serious business. It's hard to calculate precisely
how direct and how critical the threat may be. But the stakes are high
for the companies who depend heavily on the captive audiences that the
checkout aisle has provided for decades."
- - -
--Lauren--
Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Founder:
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- PRIVACY Forum: http://www.vortex.com/privacy-info
Member: ACM Committee on Computers and Public Policy
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