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Re: Network end users to pull down 2 gigabytes a day, continuously?

daemon@ATHENA.MIT.EDU (Michal Krsek)
Fri Jan 12 12:38:57 2007

From: "Michal Krsek" <michal@krsek.cz>
To: <nanog@merit.edu>
Date: Fri, 12 Jan 2007 18:37:39 +0100
Errors-To: owner-nanog@merit.edu


This is a multi-part message in MIME format.

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Dear Gian,
from my perspecitve (central europe) it looks like the linear =
programming is used only in TV/radio channels. But this is only a part =
of the media industry. Cinema, DVD and other forms of content =
distribution aren't linear. I don't like to waste Internet capacity with =
URLs to large VoD community servers.

I don't have enough speaking power to write any strict statements, but I =
think the world of media industry will use every existing channel of =
revenue. The question isn't if, but when. Some people prefer having =
their "eleven button remote", but some want to consume content they had =
chosen at time they had chosen. May be I'm wrong but I don't know =
anybody from teen generation who likes to be TV channel driven (may be =
I'm in a bad country :-)).

                Regards
                    Michal

  ----- Original Message -----=20
  From: Gian Constantine=20
  To: frnkblk@iname.com=20
  Cc: nanog@merit.edu=20
  Sent: Friday, January 12, 2007 4:26 PM
  Subject: Re: Network end users to pull down 2 gigabytes a day, =
continuously?


  I am pretty sure we are not becoming a VoD world. Linear programming =
is much better for advertisers. I do not think content providers, nor =
consumers, would prefer a VoD only service. A handful of consumers would =
love it, but many would not.


  Gian Anthony Constantine
  Senior Network Design Engineer
  Earthlink, Inc.




  On Jan 12, 2007, at 10:05 AM, Frank Bulk wrote:




    If we're becoming a VOD world, does multicast play any practical =
role in
    video distribution?


    Frank


    -----Original Message-----
    From: owner-nanog@merit.edu [mailto:owner-nanog@merit.edu] On Behalf =
Of
    Michal Krsek
    Sent: Wednesday, January 10, 2007 2:28 AM
    To: Marshall Eubanks
    Cc: nanog@merit.edu
    Subject: Re: Network end users to pull down 2 gigabytes a day, =
continuously?




    Hi Marshall,


      - the largest channel has 1.8% of the audience
      - 50% of the audience is in the largest 2700 channels
      - the least watched channel has ~ 10 simultaneous viewers
      - the multicast bandwidth usage would be 3% of the unicast.


    I'm a bit skeptic for future of channels. For making money from the =
long=20
    tail, you have to have to adapt your distribution to user's needs. =
It is not


    only format, codec ... but also time frame. You can organise your =
programs=20
    in channels, but they will not run simultaneously for all the users. =
I want=20
    to control my TV, I don't want to my TV jockey my life.


    For the distribution, you as content owner have to help the ISP find =
the=20
    right way to distribute your content. In example: having =
distribution center


    in Tier1 ISP network will make money from Tier2 ISP connected =
directly to=20
    Tier1. Probably, having CDN (your own or pay for service) will be =
the only=20
    one way for large scale non synchronous programing.


                Regards
                        Michal






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<DIV><FONT face=3DArial size=3D2>Dear Gian,</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>from my perspecitve (central europe) it =
looks like=20
the linear programming is used only in TV/radio channels. But this is =
only a=20
part of the media industry. Cinema, DVD and other forms of content=20
distribution&nbsp;aren't linear. I don't like to waste Internet capacity =
with=20
URLs to&nbsp;large VoD community servers.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>I don't have enough speaking power to =
write any=20
strict statements, but I think the world of media industry will use =
every=20
existing channel of revenue. The question isn't if, but when. Some =
people prefer=20
having their&nbsp;"eleven button remote", but some want to consume =
content they=20
had chosen at time they had chosen. May be I'm wrong but I don't know =
anybody=20
from teen generation who likes to be TV channel driven (may be I'm in a =
bad=20
country :-)).</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;=20
&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; Regards</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;=20
&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; =
Michal</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT>&nbsp;</DIV>
<BLOCKQUOTE dir=3Dltr=20
style=3D"PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; =
BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px">
  <DIV style=3D"FONT: 10pt arial">----- Original Message ----- </DIV>
  <DIV=20
  style=3D"BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: =
black"><B>From:</B>=20
  <A title=3Dconstantinegi@corp.earthlink.net=20
  href=3D"mailto:constantinegi@corp.earthlink.net">Gian Constantine</A> =
</DIV>
  <DIV style=3D"FONT: 10pt arial"><B>To:</B> <A =
title=3Dfrnkblk@iname.com=20
  href=3D"mailto:frnkblk@iname.com">frnkblk@iname.com</A> </DIV>
  <DIV style=3D"FONT: 10pt arial"><B>Cc:</B> <A title=3Dnanog@merit.edu=20
  href=3D"mailto:nanog@merit.edu">nanog@merit.edu</A> </DIV>
  <DIV style=3D"FONT: 10pt arial"><B>Sent:</B> Friday, January 12, 2007 =
4:26=20
  PM</DIV>
  <DIV style=3D"FONT: 10pt arial"><B>Subject:</B> Re: Network end users =
to pull=20
  down 2 gigabytes a day, continuously?</DIV>
  <DIV><FONT face=3DArial size=3D2></FONT><BR></DIV>I am pretty sure we =
are not=20
  becoming a VoD world. Linear programming is much better for =
advertisers. I do=20
  not think content providers, nor consumers, would prefer a VoD only =
service. A=20
  handful of consumers would love it, but many would not.
  <DIV><FONT face=3DArial size=3D2></FONT><BR>
  <DIV><SPAN class=3DApple-style-span=20
  style=3D"WORD-SPACING: 0px; FONT: 12px Helvetica; TEXT-TRANSFORM: =
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0px; khtml-text-decorations-in-effect: none; apple-text-size-adjust: =
auto; orphans: 2; widows: 2">
  <DIV>Gian Anthony Constantine</DIV>
  <DIV>Senior Network Design Engineer</DIV>
  <DIV>Earthlink, Inc.</DIV><BR=20
  class=3DApple-interchange-newline></SPAN></SPAN></DIV><BR>
  <DIV>
  <DIV>On Jan 12, 2007, at 10:05 AM, Frank Bulk wrote:</DIV><BR=20
  class=3DApple-interchange-newline>
  <BLOCKQUOTE type=3D"cite">
    <DIV style=3D"MIN-HEIGHT: 14px; MARGIN: 0px"><BR></DIV>
    <DIV style=3D"MARGIN: 0px">If we're becoming a VOD world, does =
multicast play=20
    any practical role in</DIV>
    <DIV style=3D"MARGIN: 0px">video distribution?</DIV>
    <DIV style=3D"MIN-HEIGHT: 14px; MARGIN: 0px"><FONT face=3DArial=20
    size=3D2></FONT><BR></DIV>
    <DIV style=3D"MARGIN: 0px">Frank</DIV>
    <DIV style=3D"MIN-HEIGHT: 14px; MARGIN: 0px"><BR></DIV>
    <DIV style=3D"MARGIN: 0px">-----Original Message-----</DIV>
    <DIV style=3D"MARGIN: 0px">From: owner-nanog@merit.edu [<A=20
    =
href=3D"mailto:owner-nanog@merit.edu">mailto:owner-nanog@merit.edu</A>] =
On=20
    Behalf Of</DIV>
    <DIV style=3D"MARGIN: 0px">Michal Krsek</DIV>
    <DIV style=3D"MARGIN: 0px">Sent: Wednesday, January 10, 2007 2:28 =
AM</DIV>
    <DIV style=3D"MARGIN: 0px">To: Marshall Eubanks</DIV>
    <DIV style=3D"MARGIN: 0px">Cc: <A=20
    href=3D"mailto:nanog@merit.edu">nanog@merit.edu</A></DIV>
    <DIV style=3D"MARGIN: 0px">Subject: Re: Network end users to pull =
down 2=20
    gigabytes a day, continuously?</DIV>
    <DIV style=3D"MIN-HEIGHT: 14px; MARGIN: 0px"><BR></DIV>
    <DIV style=3D"MIN-HEIGHT: 14px; MARGIN: 0px"><BR></DIV>
    <DIV style=3D"MARGIN: 0px">Hi Marshall,</DIV>
    <DIV style=3D"MIN-HEIGHT: 14px; MARGIN: 0px"><BR></DIV>
    <BLOCKQUOTE type=3D"cite">
      <DIV style=3D"MARGIN: 0px">- the largest channel has 1.8% of the=20
      audience</DIV>
      <DIV style=3D"MARGIN: 0px">- 50% of the audience is in the largest =
2700=20
      channels</DIV>
      <DIV style=3D"MARGIN: 0px">- the least watched channel has ~ 10 =
simultaneous=20
      viewers</DIV>
      <DIV style=3D"MARGIN: 0px">- the multicast bandwidth usage would =
be 3% of=20
      the unicast.</DIV></BLOCKQUOTE>
    <DIV style=3D"MIN-HEIGHT: 14px; MARGIN: 0px"><BR></DIV>
    <DIV style=3D"MARGIN: 0px">I'm a bit skeptic for future of channels. =
For=20
    making money from the long<SPAN=20
    class=3DApple-converted-space>&nbsp;</SPAN></DIV>
    <DIV style=3D"MARGIN: 0px">tail, you have to have to adapt your =
distribution=20
    to user's needs. It is not</DIV>
    <DIV style=3D"MIN-HEIGHT: 14px; MARGIN: 0px"><BR></DIV>
    <DIV style=3D"MARGIN: 0px">only format, codec ... but also time =
frame. You can=20
    organise your programs<SPAN =
class=3DApple-converted-space>&nbsp;</SPAN></DIV>
    <DIV style=3D"MARGIN: 0px">in channels, but they will not run =
simultaneously=20
    for all the users. I want<SPAN=20
    class=3DApple-converted-space>&nbsp;</SPAN></DIV>
    <DIV style=3D"MARGIN: 0px">to control my TV, I don't want to my TV =
jockey my=20
    life.</DIV>
    <DIV style=3D"MIN-HEIGHT: 14px; MARGIN: 0px"><BR></DIV>
    <DIV style=3D"MARGIN: 0px">For the distribution, you as content =
owner have to=20
    help the ISP find the<SPAN =
class=3DApple-converted-space>&nbsp;</SPAN></DIV>
    <DIV style=3D"MARGIN: 0px">right way to distribute your content. In =
example:=20
    having distribution center</DIV>
    <DIV style=3D"MIN-HEIGHT: 14px; MARGIN: 0px"><BR></DIV>
    <DIV style=3D"MARGIN: 0px">in Tier1 ISP network will make money from =
Tier2 ISP=20
    connected directly to<SPAN =
class=3DApple-converted-space>&nbsp;</SPAN></DIV>
    <DIV style=3D"MARGIN: 0px">Tier1. Probably, having CDN (your own or =
pay for=20
    service) will be the only<SPAN=20
    class=3DApple-converted-space>&nbsp;</SPAN></DIV>
    <DIV style=3D"MARGIN: 0px">one way for large scale non synchronous=20
    programing.</DIV>
    <DIV style=3D"MIN-HEIGHT: 14px; MARGIN: 0px"><BR></DIV>
    <DIV style=3D"MARGIN: 0px"><SPAN =
class=3DApple-converted-space>&nbsp; &nbsp;=20
    &nbsp; &nbsp; &nbsp; &nbsp; </SPAN>Regards</DIV>
    <DIV style=3D"MARGIN: 0px"><SPAN =
class=3DApple-converted-space>&nbsp; &nbsp;=20
    &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; =
</SPAN>Michal</DIV>
    <DIV style=3D"MIN-HEIGHT: 14px; MARGIN: 0px"><BR></DIV>
    <DIV=20
  style=3D"MIN-HEIGHT: 14px; MARGIN: =
0px"><BR></DIV></BLOCKQUOTE></DIV><BR></DIV></BLOCKQUOTE></BODY></HTML>

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