[196107] in North American Network Operators' Group

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Re: Question about Customer Population by ASN for Canada

daemon@ATHENA.MIT.EDU (Geoff Huston)
Tue Oct 3 04:57:53 2017

X-Original-To: nanog@nanog.org
From: Geoff Huston <gih@apnic.net>
In-Reply-To: <D5F8112F.5EF46%jacques.latour@cira.ca>
Date: Tue, 3 Oct 2017 08:53:59 +1100
To: Jacques Latour <jacques.latour@cira.ca>
Cc: "nanog@nanog.org" <nanog@nanog.org>
Errors-To: nanog-bounces@nanog.org


> On 3 Oct 2017, at 6:57 am, Jacques Latour <jacques.latour@cira.ca> =
wrote:
>=20
> Hi all!
>=20
> I'm working on our IPv6 and DNSSEC adoption report for Canada and the =
data I use comes largely from APNIC =
(https://stats.labs.apnic.net/dnssec/CA) and =
(https://stats.labs.apnic.net/ipv6/CA).
>=20
> Labs.APNIC has a pretty cool system to measure this kind of stuff by =
deploying specially crafted google ads, see "How Big is that Network?"  =
https://labs.apnic.net/?p=3D526, and APNIC is able to assess the =
population behind a network based on ad placement distribution. See =
https://stats.labs.apnic.net/cgi-bin/aspop?c=3DCA for Canada.
>=20
> The question I have is why does OVH come #6 with an estimated =
population of 1,480,927 behind its ASN? Remember these are actual =
placement of ads.  Should I count those users as part of my stats?
>=20
> Rank    ASN     AS Name CC      Users (est.)    % of country    % of =
Internet   Samples
> 1       AS812   ROGERS-CABLE - Rogers Cable Communications Inc. =
CA<https://stats.labs.apnic.net/cgi-bin/aspop?c=3DCA>     5,420,034      =
 16.72   0.16    555,718
> 2       AS577   BACOM - Bell Canada     =
CA<https://stats.labs.apnic.net/cgi-bin/aspop?c=3DCA>     4,474,012      =
 13.8    0.132   458,722
> 3       AS6327  SHAW - Shaw Communications Inc. =
CA<https://stats.labs.apnic.net/cgi-bin/aspop?c=3DCA>     3,708,414      =
 11.44   0.109   380,225
> 4       AS852   ASN852 - TELUS Communications Inc.      =
CA<https://stats.labs.apnic.net/cgi-bin/aspop?c=3DCA>     2,914,405      =
 8.99    0.086   298,815
> 5       AS5769  VIDEOTRON - Videotron Telecom Ltee      =
CA<https://stats.labs.apnic.net/cgi-bin/aspop?c=3DCA>     2,189,946      =
 6.76    0.065   224,536
> 6       AS16276 OVH     =
CA<https://stats.labs.apnic.net/cgi-bin/aspop?c=3DCA>     1,480,927      =
 4.57    0.044   151,840
> 7       AS15290 ALLST-15290 - Allstream Corp.   =
CA<https://stats.labs.apnic.net/cgi-bin/aspop?c=3DCA>     1,272,374      =
 3.93    0.038   130,457
> 8       AS855   CANET-ASN-4 - Bell Aliant Regional Communications, =
Inc. CA<https://stats.labs.apnic.net/cgi-bin/aspop?c=3DCA>     1,211,485 =
      3.74    0.036   124,214
> 9       AS7992  COGECOWAVE - Cogeco Cable       =
CA<https://stats.labs.apnic.net/cgi-bin/aspop?c=3DCA>     1,112,002      =
 3.43    0.033   114,014
> 10      AS5645  TEKSAVVY - TekSavvy Solutions, Inc.     =
CA<https://stats.labs.apnic.net/cgi-bin/aspop?c=3DCA>     967,401 2.98   =
 0.029   99,188
> 11      AS11260 EASTLINK-HSI - EastLink =
CA<https://stats.labs.apnic.net/cgi-bin/aspop?c=3DCA>     695,598 2.15   =
 0.021   71,320
> 12      AS47027 SEASIDE-COMM - Seaside Communications, Inc.     =
CA<https://stats.labs.apnic.net/cgi-bin/aspop?c=3DCA>     425,561 1.31   =
 0.013   43,633
> 13      AS803   SASKTEL - Saskatchewan Telecommunications       =
CA<https://stats.labs.apnic.net/cgi-bin/aspop?c=3DCA>     392,186 1.21   =
 0.012   40,211
> 14      AS11814 DISTRIBUTEL-AS11814 - DISTRIBUTEL COMMUNICATIONS LTD.  =
 CA<https://stats.labs.apnic.net/cgi-bin/aspop?c=3DCA>     370,348 1.14  =
  0.011   37,972


Let me explain our system in a little more detail.

When we serve an ad we note the origin AS of the Ad. Now we assume =
(probably wrongly but we have no better data) that the ad=E2=80=99s are =
smeared evenly across the user population of each country. So we assume =
that the relative weight of ad placement within an AS is proportionate =
to the relative number of users in that same country. So if AS 131072 =
receives 50% of the Ads in a country then we assume that AS131072 holds =
one half of the number of users of the same country. Thats the first =
piece of data and the first assumption

The second assumption is that your government is not lying! That means =
that whatever stats your government lodged with the ITU-T relating to =
the number of Internet users in your country we believe. (and we =
actually use the world population data to update these numbers to =
represent the estimated user population today.)

Mashing the two togeether gives the table per country that you are =
citing here.

So your question is =E2=80=9C:Why is Google delivering 4.57% of the ads =
in Canada into a network ASN that is the ASN registered against OVH=E2=80=9D=


OVH is an overlay network, but its certainly clear that it is used by a =
lot of folk and Google appear to find their users to be an attractive =
target to ad placement. So we get a high placement count of Ads coming =
from OVH and we geolocate those users to CA. Maybe there is a =
geolocation issue and IVH should not be CA. Of there really are a lot of =
eyeballs behind OVH in Canada.

regards,

   Geoff


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