[145042] in North American Network Operators' Group
Re: Nxdomain redirect revenue
daemon@ATHENA.MIT.EDU (Cameron Byrne)
Mon Sep 26 10:26:40 2011
In-Reply-To: <82sjnjg0zi.fsf@mid.bfk.de>
Date: Mon, 26 Sep 2011 07:25:05 -0700
From: Cameron Byrne <cb.list6@gmail.com>
To: Florian Weimer <fweimer@bfk.de>
Cc: "nanog@nanog.org" <nanog@nanog.org>
Errors-To: nanog-bounces+nanog.discuss=bloom-picayune.mit.edu@nanog.org
On Sep 26, 2011 1:29 AM, "Florian Weimer" <fweimer@bfk.de> wrote:
>
> * Cameron Byrne:
>
> > It is very important to ask the redirect partners about yields...
meaning,
> > you may find that less than 5% of nxdomain redirects can be actually
served
> > an ad page because 95%+ of nxd are printer lookups and such that cannot
be
> > served an ad page. Then from that less than 5% pool, the click through
> > rates are around 1%
>
> Is this with strict NXDOMAIN rewriting, or were existing names
> redirected as well? (AFAIK, most platforms do the latter, hijacking
> bfk.de, for example.)
>
I have no experience with hijacking real names, which others have noted is
evil.
Cb
> --
> Florian Weimer <fweimer@bfk.de>
> BFK edv-consulting GmbH http://www.bfk.de/
> Kriegsstra=DFe 100 tel: +49-721-96201-1
> D-76133 Karlsruhe fax: +49-721-96201-99
