[145031] in North American Network Operators' Group
Re: Nxdomain redirect revenue
daemon@ATHENA.MIT.EDU (Florian Weimer)
Mon Sep 26 04:30:42 2011
From: Florian Weimer <fweimer@bfk.de>
To: Cameron Byrne <cb.list6@gmail.com>
Date: Mon, 26 Sep 2011 08:29:53 +0000
In-Reply-To: <CAD6AjGQpqTMP9bKAMz4HmWcH_GOA7pWrFqntteqWj1YCBPZgUg@mail.gmail.com>
(Cameron Byrne's message of "Sat, 24 Sep 2011 18:33:04 -0700")
Cc: "nanog@nanog.org" <nanog@nanog.org>
Errors-To: nanog-bounces+nanog.discuss=bloom-picayune.mit.edu@nanog.org
* Cameron Byrne:
> It is very important to ask the redirect partners about yields... meaning,
> you may find that less than 5% of nxdomain redirects can be actually serv=
ed
> an ad page because 95%+ of nxd are printer lookups and such that cannot be
> served an ad page. Then from that less than 5% pool, the click through
> rates are around 1%
Is this with strict NXDOMAIN rewriting, or were existing names
redirected as well? (AFAIK, most platforms do the latter, hijacking
bfk.de, for example.)
--=20
Florian Weimer <fweimer@bfk.de>
BFK edv-consulting GmbH http://www.bfk.de/
Kriegsstra=DFe 100 tel: +49-721-96201-1
D-76133 Karlsruhe fax: +49-721-96201-99
