[145013] in North American Network Operators' Group
Re: Nxdomain redirect revenue
daemon@ATHENA.MIT.EDU (Jimmy Hess)
Sat Sep 24 23:10:22 2011
In-Reply-To: <CAD6AjGQpqTMP9bKAMz4HmWcH_GOA7pWrFqntteqWj1YCBPZgUg@mail.gmail.com>
Date: Sat, 24 Sep 2011 22:09:22 -0500
From: Jimmy Hess <mysidia@gmail.com>
To: Cameron Byrne <cb.list6@gmail.com>
Cc: "nanog@nanog.org" <nanog@nanog.org>
Errors-To: nanog-bounces+nanog.discuss=bloom-picayune.mit.edu@nanog.org
On Sat, Sep 24, 2011 at 8:33 PM, Cameron Byrne <cb.list6@gmail.com> wrote:
> Just an fyi for anyone who has a marketing person dreaming up a big nxdomain
> redirect business cases, the stats are actually very very poor... it does
> not make much money at all.
> It is very important to ask the redirect partners about yields... meaning,
> you may find that less than 5% of nxdomain redirects can be actually served
Not to take any position on there being a "business case" for
NXDOMAIN redirect,
or not but.... the percentage of NXdomain redirects that actually
serve ads isn't too important.
It's absolute numbers that matter, even if it's just 1% of
NXDOMAINS by percent.
The rest of the 99% are referred to as "noise" and aren't relevant
for justifying or failing
to justify.
The important number is at what frequency the _average_ user will
encounter the redirect
while they are surfing. If a sufficient proportion of their users
see the ads at a sufficient rate,
then they will probably justify whatever cost they have for the ad serving.
When they are doing this crappy stuff like redirecting google.com DNS
to intercept
search requests; I have little doubt that they are able to inject
sufficient volume of ads to
make some sort of "business case" behind the hijacking evilness.
Regards,
--
-JH
