[145012] in North American Network Operators' Group
Re: Nxdomain redirect revenue
daemon@ATHENA.MIT.EDU (Christopher Morrow)
Sat Sep 24 21:36:47 2011
In-Reply-To: <CAD6AjGQpqTMP9bKAMz4HmWcH_GOA7pWrFqntteqWj1YCBPZgUg@mail.gmail.com>
Date: Sat, 24 Sep 2011 21:36:43 -0400
From: Christopher Morrow <morrowc.lists@gmail.com>
To: Cameron Byrne <cb.list6@gmail.com>
Cc: "nanog@nanog.org" <nanog@nanog.org>
Errors-To: nanog-bounces+nanog.discuss=bloom-picayune.mit.edu@nanog.org
On Sat, Sep 24, 2011 at 9:33 PM, Cameron Byrne <cb.list6@gmail.com> wrote:
> Just an fyi for anyone who has a marketing person dreaming up a big nxdom=
ain
> redirect business cases, the stats are actually very very poor... it does
> not make much money at all.
>
> It is very important to ask the redirect partners about yields... meaning=
,
> you may find that less than 5% of nxdomain redirects can be actually serv=
ed
> an ad page because 95%+ of nxd are printer lookups and such that cannot b=
e
> served an ad page. =A0Then from that less than 5% pool, the click through
> rates are around 1%
>
> Net net, no free money of any meaningful value. =A0But, ymmv... but I don=
't
> think by much.
>
that's some interesting data points, thanks!
> Cb
>
