[144621] in North American Network Operators' Group
Re: ouch..
daemon@ATHENA.MIT.EDU (Jima)
Thu Sep 15 14:23:58 2011
In-Reply-To: <20110915180701.GB31116@hiwaay.net>
Date: Thu, 15 Sep 2011 12:23:07 -0600 (MDT)
From: "Jima" <nanog@jima.tk>
To: nanog@nanog.org
Errors-To: nanog-bounces+nanog.discuss=bloom-picayune.mit.edu@nanog.org
> Once upon a time, Jima <nanog@jima.tk> said:
>> On Thu, 15 Sep 2011, Owen DeLong wrote:
>> > I was at Valley Fair mall the other day. Micr0$0ft is apparently
>> building
>> > a
>> > new store directly across from the Apple store there.
>>
>> It's funny; they did the exact same thing at Mall of America maybe a
>> year
>> ago. I guess your report confirms it was a strategy, rather than a
>> really absurd coincidence.
>
> They could be following the (possibly urban legend) Burger King model.
> Supposedly, McDonald's would spend a bunch of time and money doing
> market research, surveys, and such before placing a new restaurant.
> Burger King would wait for McDonald's to spend the time and money, and
> then open a new restaurant across the street.
Oh, wow; been a few years since I heard that one. I'll admit, it seems
at least remotely viable.
No, in the MoA case I'd say it's more about obvious, direct competition;
of all the (according to the site) 4.3 miles of potential storefront at
Mall of America, Microsoft chose *directly across the hallway* from the
long-standing Apple Store. (Okay, that might be hyperbole -- it may have
been a shop or two down, as well; I forget.)
Jima
