[134087] in North American Network Operators' Group
Re: Muni Fiber Last Mile - a contrary opinion
daemon@ATHENA.MIT.EDU (Jay Ashworth)
Thu Dec 23 14:20:09 2010
Date: Thu, 23 Dec 2010 14:19:50 -0500 (EST)
From: Jay Ashworth <jra@baylink.com>
To: NANOG <nanog@nanog.org>
In-Reply-To: <8C26A4FDAE599041A13EB499117D3C286B2BFC6B@ex-mb-1.corp.atlasnetworks.us>
Errors-To: nanog-bounces+nanog.discuss=bloom-picayune.mit.edu@nanog.org
----- Original Message -----
> From: "Nathan Eisenberg" <nathan@atlasnetworks.us>
> I got a chuckle out of this:
> "Provo County=E2=80=99s iProvo was hoping for 10,000 subscribers by July =
2006
> with the assumption that 75% of those customers would subscribe to
> lucrative triple play services, but the reality was 10,000 customers
> in late 2007 with only 17% of those customers subscribing to triple
> play"
>=20
> A 75% upsell rate to triple play packages seems ludicrous. I can't
> think of any industry that sees an upsell rate of 75% - can you (hell,
> I sold running shoes in high school, and the -target- upsell rate on
> shoestrings/socks/whatever-else was 15%).
Indeed. And it seems worth noting that, unless I'm missing something,=20
iProvo specifically violated the condition we all seem to agree is most
important in such a build: they were not only the fiber op, but the content
transport provider (ie, cable company/IAP).
Cheers,
-- jra
