[96546] in Discussion of MIT-community interests
=?GB2312?B?wb3M7M6qxPq94r720rW8qLK7usO1xMCnu/M=?=
daemon@ATHENA.MIT.EDU (=?GB2312?B?s8ybwuPk?=)
Wed Mar 29 23:54:42 2017
From: =?GB2312?B?s8ybwuPk?= <jilfengben@ianmattoch.com>
To: "mit-talk-mtg" <mit-talk-mtg@charon.mit.edu>
Date: Thu, 30 Mar 2017 11:54:40 +0800
发件人: "<程浡沅>";<jilfengben@ianmattoch.com>;
发送时间: 2017年2017-03-30 11:54:38
收件人: "<mit-talk-mtg>"<mit-talk-mtg@charon.mit.edu>;
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<span style="font-size: 22.0pt; line-height: 150%; font-family: 微软雅黑,sans-serif">
《策略性销售技巧》</span><span style="font-size: 22.0pt; line-height: 150%; font-family: 微软雅黑,sans-serif">销售冠军<span lang="EN-US">2</span>天强化之旅</span></b></p>
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<span style="font-family: 微软雅黑,sans-serif; color: black; background: #D9D9D9">
【时间地点】</span><span style="font-family: 微软雅黑,sans-serif; color: black">
<span lang="EN-US">2017</span>年<span lang="EN-US">04</span>月<span lang="EN-US">15-16</span>深圳<span lang="EN-US">
04</span>月<span lang="EN-US">22-23</span>上海</span></p>
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<span style="font-family: 微软雅黑,sans-serif; color: black; background: #D9D9D9">
【参加对象】</span><span style="font-family: 微软雅黑,sans-serif"> 有一定经验的销售业务人员、销售业务主管
（本课程不适合店面销售、快消品销售模式）</span></p>
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<span style="font-family: 微软雅黑,sans-serif; color: black; background: #D9D9D9">
【授课方式】</span><span style="font-family: 微软雅黑,sans-serif">
讲师讲解、故事案例、小组讨论、团队游戏等各种互动式培训方式。</span></p>
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<span style="font-family: 微软雅黑,sans-serif; color: black; background: #D9D9D9">
【学习费用】</span><span lang="EN-US" style="font-family: 微软雅黑,sans-serif; color: black">
3200</span><span style="font-family: 微软雅黑,sans-serif; color: black">元</span><span lang="EN-US" style="font-size: 10.0pt; font-family: 微软雅黑,sans-serif">2</span><span style="font-size: 10.0pt; font-family: 微软雅黑,sans-serif">天<span lang="EN-US">/1</span>人</span><span style="font-family: 微软雅黑,sans-serif; color: black">（含资料费、午餐、茶点、发票等）</span></p>
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<b><span style="font-family: 微软雅黑,sans-serif; color: #C00000">报名咨询电话：<span lang="EN-US">0755-612-88035
010-516-61863 021-312-61580</span></span></b></p>
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<b><span style="font-family: 微软雅黑,sans-serif; color: #C00000">在线咨询<span lang="EN-US">
QQ</span>：<span lang="EN-US">6983436 </span>
<a href="mailto:报名信箱：6983436@QQ.com">报名信箱：<span lang="EN-US">6983436@QQ.com</span></a></span></b></p>
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<b><span lang="EN-US" style="font-family: 微软雅黑,sans-serif; color: #C00000">(</span><span style="font-family: 微软雅黑,sans-serif; color: #C00000">如需报名请发送您的
公司名称 及 参会人姓名 <span lang="EN-US">. </span>联系方式 至 报名信箱即可）</span></b></p>
<p class="MsoNormal" align="left" style="text-align: left; line-height: 20.0pt">
<b><span style="font-family: 微软雅黑,sans-serif; color: #C00000">【常见问题】</span></b></p>
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<span lang="EN-US" style="font-family: Wingdings; color: #C00000">l<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7.0pt; font-family: Times New Roman">
</span></span><span style="font-family: 微软雅黑,sans-serif">
业绩压力大，但要提升业绩又觉得无从下手，怎么办？</span></p>
<p class="MsoNormal" align="left" style="text-align: left; text-indent: -21.0pt; line-height: 20.0pt; margin-left: 21.0pt">
<span lang="EN-US" style="font-family: Wingdings; color: #C00000">l<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7.0pt; font-family: Times New Roman">
</span></span><span style="font-family: 微软雅黑,sans-serif">报价后客户就没有回应了，怎么办？</span></p>
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<span lang="EN-US" style="font-family: Wingdings; color: #C00000">l<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7.0pt; font-family: Times New Roman">
</span></span><span style="font-family: 微软雅黑,sans-serif">
客户拿着我们的报价与别人比，说我们的价格贵，怎么办？</span></p>
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<span lang="EN-US" style="font-family: Wingdings; color: #C00000">l<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7.0pt; font-family: Times New Roman">
</span></span><span style="font-family: 微软雅黑,sans-serif">
与客户联络一段时间了，但客户一直不下单，怎么办？</span></p>
<p class="MsoNormal" align="left" style="text-align: left; text-indent: -21.0pt; line-height: 20.0pt; margin-left: 21.0pt">
<span lang="EN-US" style="font-family: Wingdings; color: #C00000">l<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7.0pt; font-family: Times New Roman">
</span></span><span style="font-family: 微软雅黑,sans-serif">
提供样品给客户测试后，客户就不理我们了，怎么办？</span></p>
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<span lang="EN-US" style="font-family: Wingdings; color: #C00000">l<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7.0pt; font-family: Times New Roman">
</span></span><span style="font-family: 微软雅黑,sans-serif">
开发陌生客户时，有没有好的方法减少电话或邮件的拒绝率？</span></p>
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<span lang="EN-US" style="font-family: Wingdings; color: #C00000">l<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7.0pt; font-family: Times New Roman">
</span></span><span style="font-family: 微软雅黑,sans-serif">
收到客户的询盘后，认真分析过客户的需求并回复了，但客户反馈的很少，怎么办？</span></p>
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<span lang="EN-US" style="font-family: Wingdings; color: #C00000">l<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7.0pt; font-family: Times New Roman">
</span></span><span style="font-family: 微软雅黑,sans-serif">如何把老客户的满意度转化为销量？</span></p>
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<b><span style="font-family: 微软雅黑,sans-serif; color: #C00000">
以上问题，在《策略性销售技巧》中都将得到解答！</span></b></p>
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<b><span lang="EN-US" style="font-family: 微软雅黑,sans-serif; color: #C00000"> </span></b></p>
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<b><span style="font-family: 微软雅黑,sans-serif; color: #C00000">【课程特色】</span></b></p>
<p class="MsoNormal" align="left" style="text-align: left; text-indent: -21.0pt; line-height: 20.0pt; margin-left: 21.0pt">
<span lang="EN-US" style="font-family: Wingdings; color: #C00000">l<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7.0pt; font-family: Times New Roman">
</span></span><span style="font-family: 微软雅黑,sans-serif">
非销售基础课程，不教销售话术等基本技巧，亦不讲销售小伎俩；</span></p>
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<span lang="EN-US" style="font-family: Wingdings; color: #C00000">l<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7.0pt; font-family: Times New Roman">
</span></span><span style="font-family: 微软雅黑,sans-serif">
避免常见培训课程的如何问、如何听、如何说等销售细节内容；</span></p>
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<span lang="EN-US" style="font-family: Wingdings; color: #C00000">l<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7.0pt; font-family: Times New Roman">
</span></span><span style="font-family: 微软雅黑,sans-serif">
让学员学习到，先从大处着手，规划好销售目标，才能更好地完成整体销售指标；</span></p>
<p class="MsoNormal" align="left" style="text-align: left; text-indent: -21.0pt; line-height: 20.0pt; margin-left: 21.0pt">
<span lang="EN-US" style="font-family: Wingdings; color: #C00000">l<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7.0pt; font-family: Times New Roman">
</span></span><span style="font-family: 微软雅黑,sans-serif">
从销售业务员遇到的实际问题出发，以解决学员困惑为前提，以提升销量为宗旨；</span></p>
<p class="MsoNormal" align="left" style="text-align: left; text-indent: -21.0pt; line-height: 20.0pt; margin-left: 21.0pt">
<span lang="EN-US" style="font-family: Wingdings; color: #C00000">l<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7.0pt; font-family: Times New Roman">
</span></span><span style="font-family: 微软雅黑,sans-serif">
让学员从战略、战术层面了解如何提升销量，而不是纠结于某个客户、某些沟通细节；</span></p>
<p class="MsoNormal" align="left" style="text-align: left; text-indent: -21.0pt; line-height: 20.0pt; margin-left: 21.0pt">
<span lang="EN-US" style="font-family: Wingdings; color: #C00000">l<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7.0pt; font-family: Times New Roman">
</span></span><span style="font-family: 微软雅黑,sans-serif">
课程案例均采用销售业务员的实际案例，更具实战性。</span></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-family: 微软雅黑,sans-serif; color: #C00000">【课程大纲】</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-size: 12.0pt; font-family: 微软雅黑,sans-serif">第一部分、胸有成竹<span lang="EN-US">
-- </span>销售目标规划</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-family: 微软雅黑,sans-serif">一、从销售目标到具体行动</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">1. </span>
<span style="font-family: 微软雅黑,sans-serif">销量与哪些因素相关？我们可以把控的有哪些？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">2. </span>
<span style="font-family: 微软雅黑,sans-serif">如何通过我们可控的因素去影响销量？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">3. </span>
<span style="font-family: 微软雅黑,sans-serif">只有把销售目标分配到每天的工作中，我们才能日积月累地完成销售任务</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">4. </span>
<span style="font-family: 微软雅黑,sans-serif">如何把销售目标分解到每天的销售工作中？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-family: 微软雅黑,sans-serif">二、销售进展分析与推进</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">1. </span>
<span style="font-family: 微软雅黑,sans-serif">
如果可以准确判断客户的成交可能性，我们就能更有效地利用时间，更好地完成销售目标；</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">2. </span>
<span style="font-family: 微软雅黑,sans-serif">客户说很快就可以下单了，真的可信吗？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">3. </span>
<span style="font-family: 微软雅黑,sans-serif">我们有把握的销量到底有多少？如何比较准确地测算销量？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">4. </span>
<span style="font-family: 微软雅黑,sans-serif">
通过销售进展分析，我们能够预测现有销量，就能判断现状与目标的差距，知道下一步努力的方向；</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">5. </span>
<span style="font-family: 微软雅黑,sans-serif">通过进展分析，我们还能明确要做什么工作，才能推动销售项目进展。</span></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-family: 微软雅黑,sans-serif; color: #C00000">实用销售工具：</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">1. </span>
<span style="font-family: 微软雅黑,sans-serif">销售目标分解表</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">2. </span>
<span style="font-family: 微软雅黑,sans-serif">销售进程标准</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">3. </span>
<span style="font-family: 微软雅黑,sans-serif">现有销量预测表</span></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-size: 12.0pt; font-family: 微软雅黑,sans-serif">第二部分、销售之本<span lang="EN-US">
-- </span>客户需求</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-family: 微软雅黑,sans-serif">一、正确理解销售</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">1. </span>
<span style="font-family: 微软雅黑,sans-serif">我们很多时候都误解销售了，认为销售就是能说会道、极力说服、设法诱导。。。</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">2. </span>
<span style="font-family: 微软雅黑,sans-serif">如果我们从客户的角度看，就能更清楚地理解销售；</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">3. </span>
<span style="font-family: 微软雅黑,sans-serif">只有真正理解了销售的含义，才能选择合适的方法去达成销售，并且与客户共赢；</span></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-family: 微软雅黑,sans-serif">二、客户需求与销售</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">1. </span>
<span style="font-family: 微软雅黑,sans-serif">销售过程中，最重要的一环是了解客户需求，为什么？ </span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">2. </span>
<span style="font-family: 微软雅黑,sans-serif">什么是客户的需求？客户会有哪些需求？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">3. </span>
<span style="font-family: 微软雅黑,sans-serif">客户除了对产品特性、价格等的需求外，还有其它的需求吗？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">4. </span>
<span style="font-family: 微软雅黑,sans-serif">销售业务员如何利用需求去推动销售？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">5. </span>
<span style="font-family: 微软雅黑,sans-serif">我们的产品能够满足客户的哪些需求？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">6. </span>
<span style="font-family: 微软雅黑,sans-serif">如果我们的产品不能满足客户的需求，怎么办？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-family: 微软雅黑,sans-serif; color: #C00000">实用销售工具：</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">1. </span>
<span style="font-family: 微软雅黑,sans-serif">客户需求分析表</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">2. </span>
<span style="font-family: 微软雅黑,sans-serif">产品特点分析表</span></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-size: 12.0pt; font-family: 微软雅黑,sans-serif">第三部分、源头活水<span lang="EN-US">
-- </span>客户开发</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-family: 微软雅黑,sans-serif">一、客户开发与销量关系</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">1. </span>
<span style="font-family: 微软雅黑,sans-serif">要完成销售目标，必须不断开发新客户</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">2. </span>
<span style="font-family: 微软雅黑,sans-serif">从销售漏斗看业绩来源</span></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-family: 微软雅黑,sans-serif">二、新开发客户流程</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">1. </span>
<span style="font-family: 微软雅黑,sans-serif">为什么开发客户需要流程？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">2. </span>
<span style="font-family: 微软雅黑,sans-serif">我们主动开发的新客户与找上门的新客户开发流程有什么不同？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">3. </span>
<span style="font-family: 微软雅黑,sans-serif">流程之间的微妙差别有什么含义？对我们的销售有什么影响？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-family: 微软雅黑,sans-serif; color: #C00000">实用销售工具：</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">1. </span>
<span style="font-family: 微软雅黑,sans-serif">陌生客户开发流程图</span></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-size: 12.0pt; font-family: 微软雅黑,sans-serif">第四部分、一个都不能少<span lang="EN-US">
-- </span>客户关键<span lang="EN-US">5</span>人</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-family: 微软雅黑,sans-serif">一、谁影响客户的购买？</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">1. </span>
<span style="font-family: 微软雅黑,sans-serif">我们不是与一个人在战斗！客户的背后还有谁？谁影响客户购买？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">2. </span>
<span style="font-family: 微软雅黑,sans-serif">客户关键<span lang="EN-US">5</span>人是如何影响销售的？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">3. </span>
<span style="font-family: 微软雅黑,sans-serif">销售过程中，我们应该关注关键<span lang="EN-US">5</span>人的哪些需求？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-family: 微软雅黑,sans-serif">二、销售中的风险地带</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">1. </span>
<span style="font-family: 微软雅黑,sans-serif">销售中会有哪些隐藏的风险导致销售失败？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">2. </span>
<span style="font-family: 微软雅黑,sans-serif">如何排除这些风险？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">3. </span>
<span style="font-family: 微软雅黑,sans-serif">案例分析：到手的订单为什么丢了？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">4. </span>
<span style="font-family: 微软雅黑,sans-serif">案例分析：某工程项目销售失败分析</span></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-family: 微软雅黑,sans-serif; color: #C00000">实用销售工具：</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">1. </span>
<span style="font-family: 微软雅黑,sans-serif">客户关键<span lang="EN-US">5</span>人分析表</span></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-size: 12.0pt; font-family: 微软雅黑,sans-serif">第五部分、其它销售常见难题</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-family: 微软雅黑,sans-serif">一、价格与谈判</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">1. </span>
<span style="font-family: 微软雅黑,sans-serif">客户为什么要压价？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">2. </span>
<span style="font-family: 微软雅黑,sans-serif">客户说价格贵，意味着什么？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">3. </span>
<span style="font-family: 微软雅黑,sans-serif">客户说我们比竞争对手价格贵了，如何应对？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">4. </span>
<span style="font-family: 微软雅黑,sans-serif">什么时候谈价格才是恰当的？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt"><b>
<span style="font-family: 微软雅黑,sans-serif">二、客户服务与跟进</span></b></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">1. </span>
<span style="font-family: 微软雅黑,sans-serif">售后服务的目的何在？客户满意度提升了，销量就一定会提升吗？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">2. </span>
<span style="font-family: 微软雅黑,sans-serif">如何把客户满意度转化为销量？</span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">3. </span>
<span style="font-family: 微软雅黑,sans-serif">提升客户满意度成本越来越高，怎么办？ </span></p>
<p class="MsoNormal" style="line-height: 20.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">4. </span>
<span style="font-family: 微软雅黑,sans-serif">老客户不断要求降价，如何应对？</span></p>
<p class="MsoNormal"><b>
<span style="font-size: 20.0pt; font-family: 微软雅黑,sans-serif; color: #C00000">
讲师介绍</span><font color="#C00000"><span style="font-size: 20.0pt; font-family: 宋体">：</span><span style="font-size: 12.0pt; font-family: 微软雅黑,sans-serif">何炜东<span lang="EN-US">
</span>老师</span></font></b></p>
<p class="MsoNormal" align="left" style="text-align: left; line-height: 14.0pt">
<span style="font-family: 微软雅黑,sans-serif">实战型销售管理培训专家</span></p>
<p class="MsoNormal" align="left" style="text-align: left; line-height: 14.0pt">
<b><span style="font-size: 12.0pt; font-family: 微软雅黑,sans-serif; color: black">
实战经验</span></b></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif; color: black">- </span>
<span style="font-family: 微软雅黑,sans-serif; color: black">
可口可乐公司销售经理，曾主管三个营业所及两个销售部门，带领团队从无到有创立直销系统；</span></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif; color: black">- </span>
<span style="font-family: 微软雅黑,sans-serif; color: black">通用电气（<span lang="EN-US">GE</span>）华南大区销售经理，建立产品销售新渠道模式；</span></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif; color: black">- </span>
<span style="font-family: 微软雅黑,sans-serif; color: black">和记黄埔集团之屈臣氏蒸馏水（<span lang="EN-US">Watsons
Water</span>）销售经理<span lang="EN-US">-</span>南中国，建立健全产品分销体系； </span></p>
<p class="MsoNormal" style="text-indent: -10.5pt; line-height: 14.0pt; margin-left: 10.5pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif; color: black">- </span>
<span style="font-family: 微软雅黑,sans-serif; color: black">
亦曾服务于民营企业，担任过培训中心、制造企业、科技公司培训总监、人力资源总监、销售总监等职；</span></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif; color: black">- </span>
<span style="font-family: 微软雅黑,sans-serif; color: black">
曾带领数百人的销售团队及主管华南四省销售业务，创造销量比上一年增长<span lang="EN-US">3</span>倍的佳绩；</span></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif; color: black">- </span>
<span style="font-family: 微软雅黑,sans-serif; color: black">
从基层销售做起，经历从业务员到销售总监的过程，对各级销售主管所遇管理问题都有所了解；</span></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif; color: black">- </span>
<span style="font-family: 微软雅黑,sans-serif; color: black">
多年的销售管理经验积累，帮助学员了解知名外企在销售管理中的先进方法；</span></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif; color: black">- </span>
<span style="font-family: 微软雅黑,sans-serif; color: black">经过正规的营销理论体系训练，海外知名商学院<span lang="EN-US">QUT</span>工商管理硕士<span lang="EN-US">(MBA</span>）；</span></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif; color: black">- </span>
<span style="font-family: 微软雅黑,sans-serif; color: black">
北京大学、北京交通大学、上海交通大学、北京理工大学、西北工业大学深圳研究院特聘讲师；</span></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif; color: black">- </span>
<span style="font-family: 微软雅黑,sans-serif; color: black">已出版书籍：《十项全能销售管理者》 。</span></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif; color: black">- </span>
<span style="font-family: 微软雅黑,sans-serif; color: black">
为上千家企业提供销售培训与咨询，并被多家知名企业聘为销售团队辅导顾问。</span></p>
<p class="MsoNormal" style="text-indent: -10.5pt; line-height: 14.0pt; margin-left: 10.5pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif; color: black">- </span>
<span style="font-family: 微软雅黑,sans-serif; color: black">
培训以互动、启发、情景式培训见长，将先进的管理理念结合讲师多年实战管理经验，注重受训人员的感悟及参与，培训风格深入浅出、条理清晰，课堂气氛轻松、活跃、实战性强，通过各种实际案例及游戏等方式充分调动参训人员的培训热情。</span></p>
<p class="MsoNormal" style="line-height: 14.0pt"><b>
<span style="font-size: 12.0pt; font-family: 微软雅黑,sans-serif; color: black">学员评价</span></b></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">1. </span>
<span style="font-family: 微软雅黑,sans-serif">
启发式培训，较好地引导学员自己思考，让我们更容易理解与认识培训内容。何老师幽默风趣，课堂气氛很轻松。</span></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span style="font-family: 微软雅黑,sans-serif">—— 普利司通合成橡胶有限公司 销售课 苏经理</span></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">2. </span>
<span style="font-family: 微软雅黑,sans-serif">
课程很实用，内容都是针对销售管理日常工作中常见的问题。在关键知识点，何老师总是能收放自如地插入案例或者小游戏，令课程生动与容易理解。<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span style="font-family: 微软雅黑,sans-serif">—— 上海飞点网络科技有限公司 营运部 付经理</span></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">3. </span>
<span style="font-family: 微软雅黑,sans-serif">用实际案例做分析，容易理解，课程内容通俗易懂。<span lang="EN-US">
</span></span></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span style="font-family: 微软雅黑,sans-serif">—— 深圳联通达塑料有限公司 销售部 黄经理</span></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span lang="EN-US" style="font-family: 微软雅黑,sans-serif">4. </span>
<span style="font-family: 微软雅黑,sans-serif">帮助我理清了思路，解决了以前工作中遇到过的很多困惑。实用性强。</span></p>
<p class="MsoNormal" style="line-height: 14.0pt">
<span style="font-family: 微软雅黑,sans-serif">—— 深圳格林升科技有限公司 外贸部 梁经理</span></p>
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