[726] in comp.os.os2.announce archive
MAGAZINE: OS/2 Professional
daemon@ATHENA.MIT.EDU (Alan Zeichick {MFI})
Tue Feb 27 11:58:08 1996
To: os2ann.DISCUSS@bloom-picayune.MIT.EDU
Date: 27 Feb 1996 16:05:11 GMT
From: 76703.756@compuserve.com (Alan Zeichick {MFI})
Reply-To: 76703.756@compuserve.com
Submitted by: Timothy F. Sipples
Source: MFI
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INTERNATIONAL FEATURES, INC. CLOSES OS/2 PROFESSIONAL. MILLER FREEMAN, INC.
ACQUIRES SUBSCRIPTION FILE
(San Francisco) February 21, 1996 -- Miller Freeman, Inc. (MFI) and
International Features, Inc. (IFI), today announced that OS/2 Professional
Magazine, published by IFI, has ceased publication after its February 1996
issue and that MFI has acquired its paid subscriber file for an undisclosed
price.
OS/2 Professional, published since 1992, was the first mainstream publication
for corporate and personal users of IBM's OS/2 microcomputer operating system.
The magazine was the winner of the Computer Press Association's "Best New
Magazine" award for 1993, and last December shared a Folio: Magazine
Circulation/Direct Marketing Gold Award with MFI's OS/2 Magazine.
According to the terms of agreement, IFI retains ownership of the title "OS/2
Professional." IFI will also continue to operate OS/2 Express, a direct
response, OS/2 software reseller.
"We're sorry to be leaving the OS/2 publishing market, " said Edwin Black,
publisher and editor-in-chief of OS/2 Professional Magazine. "However, closing
OS/2 Professional allows us to concentrate on expanding our two successful
health-care magazines: the award-winning BioMechanics for health-care
professionals, and the newly launched Stride Magazine for health-conscious
consumers, as well as other non-computer publications yet to be announced. We
feel that Miller Freeman, with its strong base in computer and technology
publishing, is ideally suited to continue serving our loyal readers."
MFI will fulfill OS/2 Professional's paid subscribers, and some of its
qualified free subscribers, with its OS/2 Magazine. Published monthly since
1993, OS/2 Magazine supports professional OS/2 users and
information-technology professionals. Recently, MFI combined OS/2 Magazine
with another MFI publication, OS/2 Developer.
"We're glad to be able to provide OS/2 Professional subscribers with OS/2
Magazine, " said Peter Westerman, publisher of OS/2 Magazine. "Our purchase of
OS/2 Professional's subscriber file demonstrates MFI's commitment to continued
investment in the evolving OS/2 market."
OS/2 Magazine's editorial and advertising content will not be affected by
these changes. "We'll continue evolving our publication in the direction set
with the combination of OS/2 Magazine and OS/2 Developer, " said Alan
Zeichick, editor-in-chief of OS/2 Magazine. "We're confident that the majority
of OS/2 Professional subscribers will enjoy OS/2 Magazine's practical
technical features, columns, and product reviews."
OS/2 Magazine is published by MFI's Software Development Division, which
publishes respected magazines such as Dr. Dobb's Journal, Software
Development, Game Developer, and UNIX Review. The Software Development
Division also produces the semiannual Software Development Conference, the
leading event for the applications-development market.
Based in San Francisco, Miller Freeman, Inc. is one of the largest business
publishing companies in the United States. It publishes more than 70 magazine
titles, including several in the high tech area, and manages more than 80
trade shows and conference events.
A wholly owned subsidiary of London-based United News & Media plc, MFI is also
the North American arm of United News and Media global magazine and exhibition
business, which comprises 203 trade shows and 200 business publications in the
U.S., Europe and Asia operating under the Miller Freeman name.
-- END OF RELEASE -
Contacts: Peter Westerman, Miller Freeman, Inc., (415) 905-2392 or
pwesterman@mfi.com. Edwin Black, International Features, Inc., (301)
770-3333 or eblack@bix.com
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