[22782] in APO-L
Re: [APO-L] Extension efforts
daemon@ATHENA.MIT.EDU (Randy Finder)
Mon Jul 15 08:56:25 2002
"Reply-To: "
Date: Mon, 15 Jul 2002 08:55:15 -0400
Reply-To: Randy Finder <naraht@DRYCAS.CLUB.CC.CMU.EDU>
From: Randy Finder <naraht@DRYCAS.CLUB.CC.CMU.EDU>
To: APO-L@LISTSERV.IUPUI.EDU
In-Reply-To: <F48pYTIPyWxy8fTAUXb0000f9e4@hotmail.com>
On Fri, 12 Jul 2002, Rich Quodomine wrote:
> I have to definitely agree with John. Cold calling, such is the life of a
> guy selling anything - and I've done it. Cold calling is a numbers game -
> you find 100 people with possible intrest, 10 will listen and maybe 1 will
> do something. It's useful if you are trying to canvas a large population,
> but do you really think an organization such as ours should be script
> calling?
Also with Cold Calling, you are either close enough to go visit the school
or far enough away that long distance charges apply.
> Cold calling = 1% strike rate, Direct Mail = 3%, targeted buying guide (call
> this a student Clubs Directory) = 15%, and targeted email about 25%.
> Finally, a referral of a qualified person can net 50% strike rate - which is
> to say that if the person has a good idea of APO, has a positive view of the
> fraternity, and is willing to work at it, then we have found the right
> person to lead a new chapter.
Which is one reason I suggested targetted email based on certain key words
in web pages...
>
> Does anyone sincerely here believe that in a volunteer organization that we
> will have people play "Dial-A-Potential-Brother"? I can never see that
> happening, nor do I think it's effective. In fact, I think it will turn away
> more than it brings in.
Agreed.
>
> If you want to plant the APO seed, do it in high school, and do it with a
> warm handshake, not a cold call.
Does anyone have any idea how much Key club deliberately feeds into
Circle-K as part of the Kiwanis family?
Also, one place to avoid losing efforts is by targetting those who are too
young. For the scout shows I've worked which have all been annual or
bi-annual events, you have to concentrate on those who are close to
college. If a cub scout walks by the booth, you give about a two sentence
explanation designed to answer his initial question without making him
likely to spen much additional time at the table. They can take a pamphlet
off the table, but I don't push pamphlets on them...
Randy
>
> -- RIch
>
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--
Leadership, Friendship and Service - Alpha Phi Omega
