[483] in Public-Access_Computer_Systems_Forum
Networked Access for Databases
daemon@ATHENA.MIT.EDU (TURNER%UMDC.BITNET@RICEVM1.RICE.ED)
Fri Jun 12 14:41:48 1992
Date: Fri, 12 Jun 1992 13:37:09 CDT
Reply-To: Public-Access Computer Systems Forum <PACS-L%UHUPVM1.BITNET@RICEVM1.RICE.EDU>
From: TURNER%UMDC.BITNET@RICEVM1.RICE.EDU
To: Multiple recipients of list PACS-L <PACS-L%UHUPVM1.BITNET@RICEVM1.RICE.EDU>
In-Reply-To: Message received on Tue, 9 Jun 92 10:58:58 EDT
----------------------------Original message----------------------------
I'm interested in the point Bernie raised about advertising on
the Internet.
What, exactly, is advertising? Is it information that people pay
to have delivered to other people? Is it information aimed at
getting someone to do something in his or her own interest (like
Bernie's message about articles of interest to PACS-L readers
in a commercial publication). What if, say, Nancy Nelson of
Meckler had put the same information in? Would it be tainted
because Nancy had written it? What if I were to mention an
article in The Chronicle that related to a subject under dis-
cussion on PACS-L? What if I were to say in my message that if
you didn't have access to a Chronicle, you could order it for
some sum by calling The Chronicle? Would that be advertising?
Would it be advertising if Bernie said the same thing?
What if a publisher who did not have access to PACS-L had asked
me to mention a new book that addressed an interest of PACS-L
readers? What if she paid me to do that? What if I did it with-
out being asked or paid? What if Bernie did it?
I'll be very interested in answers to these questions, as I am
exploring putting The Chronicle on line on the Internet...
--Judith Axler Turner
Director
Chronicle Information Services
(A division of The Chronicle of Higher Education)
