[43] in bcs-newton
Apple Computer and R.R. Donnelley Announce New Working Relationship to Develop Travel Applications for Newton PDAs
daemon@ATHENA.MIT.EDU (Albert Willis)
Fri Dec 11 04:42:02 1992
Date: Fri, 11 Dec 92 03:43:53
From: awillis@MIT.EDU (Albert Willis)
To: bcs-newton@world.std.com
Apple/R.R. Donnelley Rel
Contact: Tricia Chan Apple Computer, Inc. (408) 974-3886
James M. Ratcliffe R.R. Donnelley & Sons Vice President, Corporate
Relations (312) 326-8030
Kenneth Coleman R.R. Donnelley & Sons Marketing Manager, Information
Services Group (617) 466-9193
Apple Computer and R.R. Donnelley Announce New Working Relationship to
Develop Travel Applications for Newton PDAs
CUPERTINO, California--November 17, 1992--Apple Computer, Inc. and R.R.
Donnelley & Sons Company today announced a strategic business
relationship aimed at providing a wide range of digital publishing
services for Apple's Personal Interactive Electronics (PIE) division.
Apple and R.R. Donnelley, the world's largest commercial printer,
and others, intend to develop a broad range of digital information
products for Apple's new lines of Personal Digital Assistants (PDAs). A
PDA is a portable device that enables users to organize and communicate
vast amounts of information easily, often using telecommunications and
handwriting-recognition capabilities. When combined with third-party
products, PDA devices will allow users to easily navigate and access
important reference information.
The first project planned by the companies will be undertaken by
Apple PIE's Newton group and GeoSystems, a business unit of R.R.
Donnelley. The groups and others, will focus on providing travel- based
applications using GeoSystems' digital library of street-level maps
along with a variety of travel data for the United States. For example,
Newton PDAs could be used to locate restaurants, sights-to- see, and
other travel information on a map and get accurate directions from any
starting point.
"This relationship with R.R. Donnelley underscores broad industry
support of Newton technology," said Ken Wirt, director of marketing,
Apple PIE division. "We see a variety of product and service
possibilities in combining R.R. Donnelley's wealth of experience, broad
range of capabilities in the information industry, and Apple's emerging
PDA platform."
"Apple's new PDA devices will help publishers reach new customers by
creating platforms for publishing information," said Bart Faber, group
president of R.R. Donnelley's Information Services group. "R.R.
Donnelley looks forward to working with Apple and content providers to
help bring these new products to market."
Headquartered in Cupertino, Calif., Apple Computer, Inc. develops,
manufactures and markets personal computer systems for use in business,
education, science, engineering and government. A recognized pioneer
and innovator in the personal computer industry, Apple does business in
more than 120 countries. Apple has redefined computing to mean
empowerment of the individual, and has been named first in customer
satisfaction among business computer users in the United States for two
years in a row by J.D. Powers and Associates. It seeks through
technology to provide people with easy and affordable access to
information and computing power.
R.R. Donnelley is the world's foremost printer of catalogs,
newspaper advertising inserts, magazines, books, directories, financial
printing and computer documentation. Headquartered in Chicago, the
company operates printing plants, sales offices, service centers and
subsidiaries in more than 130 locations in North America, Europe, the
Caribbean, and Asia.
GeoSystems, based in Lancaster, Pa., is a unit of R.R. Donnelley's
Information Services Group, serving the government, publishing, and
telecommunications, travel, and delivery/distribution industries.
-30-
Apple is a registered trademark, and Newton is a trademark of Apple
Computer, Inc. GeoSystems is a trademark of R.R. Donnelley & Sons
Company.
END
