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Apple Newton MessagePad Hits Stores Nationwide

daemon@ATHENA.MIT.EDU (Albert Willis)
Fri Sep 10 04:30:32 1993

Date: Fri, 10 Sep 93 04:06:58 EST
From: awillis@MIT.EDU (Albert Willis)
To: bcs-newton@posse.mit.edu, newton_pda_group@bcsmac.bcs.org

Newton MessagePad Hits Stores Nationwide
 
Press Contact:
Eric Wee
Apple Computer, Inc.
(408) 862-7797
 
 
Apple Newton MessagePad Hits Stores Nationwide
MessagePads expected in stores by Labor Day
 
CUPERTINO, California-September 2, 1993-Following a sell-out
introduction in the New York and Boston areas, Apple Computer, Inc.
today announced that Newton MessagePads are shipping in quantity
to Apple dealers, computer superstores, campus resellers and K-12
institutions across the U.S. and are expected to be available
nationwide by the Labor Day weekend.
 
Introduced in Boston on August 2, 1993, the Newton MessagePad is the
first in a family of personal digital assistant (PDA) devices from
AppleR that allows people to communicate ideas with greater speed,
clarity, and effectiveness.  The communications capabilities of the
MessagePad -- faxing, wireless messaging, electronic mail, beaming,
and printing -- allow users to send, receive, and share information
through telephone lines, wireless networks, and computer networks.
 
"The MessagePad is the fastest-selling new product Apple has ever
offered," said Ted Briscoe, general manager of PIE Sales, Apple USA.
"Our resellers in the Northeast have been inundated with orders for
the MessagePad.  We have ramped up our manufacturing and are excited
about extending shipments to all areas of the U.S."  Nationwide
availability of the MessagePad is the third phase of Apple's
distribution strategy for the new product.  MessagePads were sold
first on the trade show floor at Macworld Boston and then by
resellers in the New York and Boston areas.
 
Customers can expect to purchase the Newton MessagePad from US$699 to
$949, depending on configuration.
 
Apple Assurance for Newton Announced
    Apple also announced Apple Assurance for the Newton product family
which provides U.S. customers with a competitive service program at a
minimum cost.  Newton products and accessories will carry Apple's
standard one-year limited warranty on parts and labor along with
mail-in service.  Built-in up-and-running support is also provided
for as long as the customer owns their product.  Up-and-running
support includes set-up and installation, Newton operating system
support, and assistance with configuration, compatibility and
troubleshooting.  All service and support will be provided through
the Apple Assistance Center at 1-800-SOS-APPL during the hours of 6
a.m. to 6 p.m. Pacific Standard Time, Monday through Friday.
 
-30-
 
Apple and the Apple Logo are registered trademarks of Apple Computer,
Inc.  Newton and MessagePad are trademarks of Apple Computer, Inc.
 

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