[217] in bcs-newton
German MessagePad
daemon@ATHENA.MIT.EDU (Andrew LM Shalit)
Fri Aug 27 19:30:26 1993
Date: Fri, 27 Aug 1993 19:42:55 -0500
To: bcs-newton@world.std.com
From: alms@cambridge.apple.com (Andrew LM Shalit)
RELEASE MOVED OVER PR NEWSWIRE AT 2:30 PM, PST, FRIDAY, AUGUST 27, 1993
Contact:
Gabi Schindler
Regis McKenna, Inc.
(415) 354-4522
Apple Debuts German Version of Newton MessagePad
Berlin--August 27, 1993--Apple Computer Inc. demonstrated the first
non-English language version--the German language version--of its
Newton MessagePad here at the the Internationale Funkausstellung
(IFA). In a press conference, Gaston Bastiaens, vice president and
general manager of Apple's Personal Interactive Electronics division
stated that the German language MessagePad was scheduled to reach the
German marketplace this fall.
"In order to be a true personal assistant, the Newton MessagePad must
understand the cultural nuances of its users," Bastiaens said. "As a
result, bringing localized versions of Newton MessagePads to key
international markets is a high priority for Apple. We plan to
expand MessagePad availability into international markets beginning
this fall, and anticipate aggressively bringing new versions to
market in 1994."
Localized versions of the MessagePad are designed to go beyond
displaying information in native languages--they are designed to
understand and respond to language, format, and communication
patterns specific to different countries. For example, the localized
MessagePads will be developed to recognize variations in national
handwriting styles, as well as different ways of writing dates and
times.
The next step in the international rollout of the Newton MessagePad
will be its formal introduction in the United Kingdom scheduled for
September 16, at Live '93.
-30-
Apple and the Apple logo are registered trademarks of Apple Computer,
Inc. Newton and MessagePad are trademarks of Apple Computer, Inc.
END
