[203] in bcs-newton
Newton MessagePad Hits the Ground Running
daemon@ATHENA.MIT.EDU (Albert Willis)
Wed Aug 25 03:38:57 1993
Date: Wed, 25 Aug 93 00:23:31 EST
From: awillis@MIT.EDU (Albert Willis)
To: bcs-newton@world.std.com, newton_pda_group@bcsmac.bcs.org
RELEASE MOVED OVER PR NEWSWIRE AT 8:31 AM, EDT, WEDNESDAY, AUGUST 18,
1993
Press Contact:
Eric Wee
Apple Computer, Inc.
(408) 862-7797
Customer Contact:
Apple Assistance Center
1-800-776-2333
Newton MessagePad Hits the Ground Running
CUPERTINO, California--August 18, 1993--The Apple Newton MessagePad,
introduced August 2, 1993 by Apple Computer, Inc. has generated
exceptional customer demand and industry accolades in its first fifteen
days of availability.
The several thousand Newton handheld communications assistants that
were available for sale by channel partners on the show floor at
MacWorld Boston sold out almost immediately. The Newton MessagePad
is the first in a family of personal digital assistant (PDA) devices
from Apple which lets people communicate ideas with greater speed,
clarity and effectiveness.
Continuing Apple's phased distribution roll-out, the MessagePad
became available on August 7 for sale through select resellers in the
New York and Boston areas. Customer demand in these areas has also
been extremely strong.
"Demand for the Newton MessagePad has been overwhelming," said Philo
Pappas, general manager of Lechmere's Home Office and Computer in
Boston. "The response has been the greatest that we've seen for a
new product in a long, long time."
"The Newton MessagePad has been a tremendous success for us," said
Tom Jacobs, president of Computer Town. "We sold virtually all the
units that we received and sold them at a very healthy margin, too."
The Newton MessagePad also received PC Week magazine's Product of
the Week citation for the week of August 2.
The MessagePad is presently available through more than 150
storefronts in the New York and Boston areas, including the following
resellers: Lechmere, The Wiz, Circuit City, Tops, CompUSA, Computer
Town, Computer City and J&R ComputerWorld. Higher education
faculty, staff and students may purchase the MessagePad through
select campus resellers including Harvard University, Massachusetts
Institute of Technology, University of Massachusetts (Boston), Tufts
University, Boston University, Northeastern University, Boston
College, Columbia University and New York University.
Full nationwide availability of the Newton MessagePad is expected by
Labor Day, 1993.
-30-
Apple and the Apple logo are registered trademarks of Apple Computer,
Inc. Newton and MessagePad are trademarks of Apple Computer, Inc.
END
