[2418] in Humor

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Power of an ad

daemon@ATHENA.MIT.EDU (Mikhail Khusid)
Mon Aug 17 16:04:42 1998

From: "Mikhail Khusid" <Mikhail_Khusid@notes.teradyne.com>
To: humor@MIT.EDU
Date: Mon, 17 Aug 1998 16:01:19 -0400


---------------------- Forwarded by Mikhail Khusid/NNH/Teradyne on 08/17/98
04:00 PM ---------------------------



---------------------- Forwarded by Hal Haag/DEF/CSC on 08/17/98 03:26 PM
---------------------------
Sent by:  Joanne McMillion/FED/CSC

To:
Subject:  Sex Scandal used to sell detergent
10:55 AM ET August 17, 1998

  Sex scandal used to sell detergent
  JERUSALEM, (Reuters) - An Israeli soap powder company is
  using the U.S. presidential sex scandal to sell stain-removing
  detergent.
  In a television commercial, the Lever Israel company suggests that
  its Biomat detergent can deal with even the most stubborn stains
  caused by what has euphemistically been called DNA material.
  It shows "FBI agents" entering the "home" of Monica Lewinsky to
  remove, wash and return the dress at the center of an investigation
  into whether President Bill Clinton had an affair with the former
  White House intern and told her to lie about it.
  For what the company called legal reasons, the spelling of
  Lewinsky's name on a mailbox outside the house was Monika
  Lavinsky.
  But the two agents slip up in their apparent mission to protect the
  president.
  On leaving the house, they report by wrist radio the dress is now
  "whiter then white" -- only to be told by a voice in their earpieces:
  "White? But it's a blue dress."
  The commercial, already aired on Israeli news programs,
  premiered on Monday to coincide with Clinton's closed circuit
  television testimony to a federal grand jury.
  "We believe that this kind of humor will help us reach the
  consumer," Yair Sharett, a Lever Israel representative, told
  Reuters.




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