[85270] in SIPB IPv6
Burn FAT Fast, no Diet or Exercise
daemon@ATHENA.MIT.EDU (Ashley Atwood)
Thu Oct 27 15:35:18 2016
Date: Thu, 27 Oct 2016 14:23:12 -0400
From: "Ashley Atwood" <ashley-atwood@healthnewsbllog.com>
To: <sipbv6-mtg@charon2.mit.edu>
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Relax and pull up a chair as Josh Sundquist proudly presents one of the gre=
atest Halloween costumes ever. Sundquist, a Paralympic athlete who lost his=
leg to cancer as a child, dressed as Lumiere from "Beauty and the Beast." =
The result was pure Disney magic: "He's Disney's most famous monopod. (We=
ll, other than Ariel)," Sundquist wrote on his website. "So I've always wan=
ted to try this costume." Sundquist's wife, Ashley Nolan, will be dressing =
up as Belle this year. But there's one more person he would like to join th=
em for Halloween: Sundquist competed in Turin, Italy, in 2006 as a member =
of the United States Paralympic Ski Team and is currently a member of the U=
S. Amputee Soccer Team. He's also written two books, with a third due out =
in January, tours the nation as a motivational speaker and has a YouTube ch=
annel where his videos have received more than 27 views. But Sundquist is p=
erhaps best known for his awesome Halloween costumes, which routinely go vi=
ral every year: While his costumes all make creative use of his missing le=
g, Sundquist wrote that there was a type of costume he wouldn't try: one th=
at depicted actual amputees, like a shark attack victim or the Black Knight=
from "Monty Python and the Holy Grail." "Those are all fun costume ideas, =
but I don't want to dress as an amputee," Sundquist wrote. "I'm already an =
amputee 364 days per year, I don't need a costume for that." He added: "Hal=
loween is the day I can be something else. I look for costume ideas that re=
present a creative twist on my situation, ideally something only I am able =
to dress as because of the unique shape of my body." Mission accomplished. =
=20
How Halloween Stores Conquered America The largest chain of spooky pop-ups =
was built on a foundation of fart machines and women's clothing. By Patrick=
Clark and Polly Mosendz | October 27, 2016 Photographs by Dolly Faibyshev =
A customer posing in a Hillary Clinton mask at Spirit Halloween in New York=
's Herald Square. Photographer: Dolly Faibyshev for Bloomberg Before sexy H=
arambe and costumes for dogs existed, Halloween was just for kids. Then in =
1983, Joe Marver opened his first Halloween store in Castro Valley, Calif.,=
putting his regular stock of women's apparel into storage and stocking his=
aisles with wigs, makeup, and Batman masks. The costumes sold fast, so the=
next year he doubled down on the concept, leasing an out-of-the-way space =
in a nearby shopping mall and setting up what's known today as a pop-up sho=
p. Shopping fatigue at Ricky's Halloween pop up shop in Downtown Brooklyn. =
Photographer: Dolly Faibyshev for Bloomberg Marver, now 73, didn't have any=
special love for the Oct. 31 holiday, but he was a self-described "maniac"=
for the business. He called his stores Spirit Halloween in a riff on his o=
riginal store=C3=A2=E2=82=AC=E2=80=9Dcalled Spirit Women's Discount Apparel=
=C3=A2=E2=82=AC=E2=80=9Dand expanded throughout California and much of the =
Southwest. Fifteen years after he'd launched his first store, the chain ha=
d grown to nearly 60 pop-ups, and Marver was fending off acquisition offers=
from larger companies. In 1999, he ran into an executive from Spencer Gift=
s, the mall retailer known for selling lava lamps and fart machines, at a p=
arty-supply trade show in Manhattan and accepted a limousine ride to the co=
mpany's headquarters in Egg Harbor Township, N.J., just outside Atlantic Ci=
ty. "We had negotiated the year before, and they didn't want to come up wi=
th what I was asking," Marver recalled in a telephone interview from Twisp,=
Wash., where he owns and operates a 16-room hotel. "Now they said, 'Fine, =
we'll do it your way.' Then they gave me a very nice check." When the deal =
closed, Spirit Halloween was operating 63 stores and Spencer Gifts occupied=
a tiny corner of Seagram Co.'s Universal Studios division. The French medi=
a company Vivendi bought Universal in 2000 and three years later sold the S=
pencer-Spirit business to a restructuring shop, which in turn installed a f=
ormer Linens 'n Things executive named Steven Silverstein as chief executiv=
e officer. The ghoulish mashup of a company worked: Spencer, which sells a=
hodgepodge of novelty items, has a finger on the pulse of the popular cult=
ure=C3=A2=E2=82=AC=E2=80=9Dor at least, that part of pop culture that lives=
at the intersection of sex toys, beer-pong accessories, and punny T-shirts=
That cultural knowledge transitioned well into a business that depended, =
in part, on grabbing hold of the zeitgeist, dressing it in a miniskirt, and=
adding cleavage. Spencer's year-round staff also provided key infrastructu=
re for Spirit's pop-up business, with managers moving from one chain to the=
other for the holiday season, Marver said. The Halloween business has kept=
growing. This year, it's expected to generate 8.4 billion in consumer spen=
ding, according to the National Retail Federation, up more than 60 percent =
from a decade earlier. Spirit Halloween expanded to more than 1,100 pop-up =
stores across the U.S. and Canada this season=C3=A2=E2=82=AC=E2=80=9Dmore t=
han any other specialty retailer focused on the holiday. That's enough reta=
il locations to make Spirit Halloween bigger, for a couple of months, than =
J.C. Penney or Toys "R" Us. "They've done a good job creating the right atm=
osphere and stocking the right assortment of products," said Raya Sokolyans=
ka, a senior analyst at Moody's Investors Service, whose research indicates=
that Spirit Halloween rang up close to 400 in sales during the 2015 season=
"Everyone sells Halloween costumes, from Walgreens to Walmart, but among =
the specialty retailers, they've been winning share." Trisha Lombardo, a sp=
okeswoman for Spencer Spirit Holdings, declined to confirm those sales numb=
ers or make an executive available for an interview. Halloween first went m=
ainstream in the aftermath of World War II, when Disney began licensing its=
characters' likenesses for costume patterns sold at local five-and-dimes. =
"That's when Americans became very suburban," said Daniel Gifford, an assis=
tant professor at George Mason University who studies American holiday cult=
ure. "The typical suburb is house after house, and you can go one after the=
other in a controlled environment=C3=A2=E2=82=AC=E2=80=9Dthat led to the r=
ise of getting in costume and trick-or-treating." By the 1980s, older baby =
boomers were having kids of their own, and younger members of the boomer ge=
neration were turning the holiday into an excuse for a night out. At the sa=
me time, licensing deals with comic book publishers and movie studios helpe=
d costume sellers expand their offerings beyond fake blood, hats, and broom=
s. Spirit Halloween wasn't the only retailer to see the Halloween boom com=
ing. Party City opened its doors in East Hanover, N.J., in 1986 and quickly=
made the holiday a central part of its business model. In 1990, a chain of=
seasonal costume shops called Halloween Express took root in Owenton, Ky.,=
expanding to 127 stores last year. There are also local chains such as Hal=
loween Megastore in Florida, and Ricky's, in New York City, which opened in=
1989. Spirit Halloween rang up close to 400 in sales during the 2015 seaso=
n. Photographer: Dolly Faibyshev for Bloomberg Running one of these busines=
ses is no simple task. In fact, it's a logistical spiderweb. Party City, w=
hich operates more than 900 year-round stores in North America, starts plan=
ning for the holiday a year in advance, scouting locations and employing it=
s team of 130 in-house designers to start thinking about future trends in H=
alloween fashion. This year, it bought a factory in Madagascar to manufactu=
re costumes itself. When summer rolls around, the company starts hiring=C3=
=A2=E2=82=AC=E2=80=9D35,000 seasonal employees this year=C3=A2=E2=82=AC=E2=
=80=9Dand by early August a merchandising team is setting up seasonal store=
s. "Halloween is really our Christmas," said Deborah Belevan, the company'=
s vice president of investor relations, adding that Party City booked a qua=
rter of its 2015 revenue=C3=A2=E2=82=AC=E2=80=9Dor about 560 =C3=A2=E2=82=
=AC=E2=80=9Dduring the holiday. Kids trick-or-treat regardless, but adults=
are less likely to buy costumes when the holiday falls during the week. Ha=
lloween falls on Monday this year, and retailers are forecasting lower sale=
s. That includes Party City, which is operating 275 Halloween City stores=
=C3=A2=E2=82=AC=E2=80=9Dwhere Belevan said the chain sells "edgier, sexier"=
adult costumes=C3=A2=E2=82=AC=E2=80=9Ddown from 335 last year. Poonam Goy=
al, a Bloomberg Intelligence analyst who covers Walmart, believes the Monda=
y celebration could also hurt sales at the big-box retailer, which sells no=
t only costumes but also home d=C3=83=C2=A9cor and candy. Taking photos of =
the costumes from inside the stores has buoyed sales for brick-and-mortar l=
ocations. Photographer: Dolly Faibyshev for Bloomberg It's not just the cal=
endar that's working against the retailers. Halloween pop-ups are opportuni=
stic tenants, signing short-term leases when landlords can't land long-term=
tenants. The ghostly stores expanded rapidly during the last recession, wh=
en mall landlords were hurting for stable tenants. But lately, retail vacan=
cies are down, and seasonal pop-ups are paying more for retail space, said =
Melina Cordero, head of Americas retail research at commercial real estate =
firm CBRE Group. Rising costs are particularly worrisome to these companies=
at a time when consumers are increasingly comfortable shopping online. Ri=
cky's, a beauty-supply chain in New York and Miami that transforms into a c=
ostume shop each fall, is also cutting back on its pop-up locations. The re=
tailer once experimented with some two dozen locations but this year will h=
ave only three, though they'll all be considerably larger than usual, said =
Anna Dauod McConnell, vice president for product development at the company=
It has also slashed prices by as much as 50 percent in a bid to compete w=
ith online sellers. That battle is particularly important since millennial=
s, who were raised in the world of commercial Halloween products and are mo=
re likely than older adults to participate in the holiday, tend to spend bi=
g for the occasion. The demographic group spends an average of 42.39 on Hal=
loween, compared with 31.03 for all adults overall. Costume items on sale a=
t Ricky's Halloween in Downtown Brooklyn. Photographer: Dolly Faibyshev for=
Bloomberg At a Spirit store on East 57th Street in Manhattan, next door to=
high-rise apartment buildings and a high-end furniture shop, the dimly lit=
aisles were lined with elaborate costumes sealed in stiff plastic packagin=
g and rows of eerie accessories. Two teenagers giddily tried on neon-colore=
d masks with matching top hats, posing for selfies as they debated the valu=
e of a 9.99 chapeau. Social media is beginning to change the business. Tak=
ing photos of the costumes from inside the stores has buoyed sales for thes=
e brick-and-mortar locations, executives said. "They want to post it on Ins=
tagram," explained Belevan. "The social media craze is helping drive Hallow=
een participation." Ricky's focuses its social media efforts on Instagram a=
s well, where its company hashtag has been used close to 23,000 times. Spir=
it Halloween's hashtag appears more than 46,000 times on the platform. At =
Party City, sales of individual costume items are up, pointing to a trend i=
n customization. Accessorizing in this way can help boost sales. "People =
want to be unique," Belevan said. "Not just do a costume out of a bag."
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iv>
<div id=3D"photo-strip"></div>
<div>
<p>Relax and pull up a chair as Josh Sundqui=
st proudly presents one of the greatest Halloween costumes =
; ever.</p>
<p>Sundquist, a Paralympic athlete who lost his le=
g to cancer as a child, dressed as Lumiere from " Beauty and the Beast=
" </p>
<p>The result was pure Disney magic: </p>
</div>
<div>
<p>" He' s Disney' s most famous monopod. (We=
ll, other than Ariel)," Sundquist wrote on his website. " =
So I' ve always wanted to try this costume." </p>
<p>Sundquist' s wife, Ashley Nolan, will be =
dressing up as Belle this year. But there' s one more person he would like =
to join them for Halloween: </p>
</div>
<div>
<p>Sundquist competed in Turin, Italy, in 2006 as =
a member of the United States Paralympic Ski Team and is currently a member=
of the U.S. Amputee Soccer Team. He' s also written two books, with =
a third due out in January, tours the nation as a motivational speaker and =
has a YouTube channel where his videos have received more than 27 views.</p=
>
<p>But Sundquist is perhaps best known for his&nbs=
p; awesome Halloween costumes, which routinely go viral every year: <=
/p>
</div>
<div>
<p>While his costumes all make creative use of his=
missing leg, Sundquist wrote that there was a type of costume he wou=
ldn' t try: one that depicted actual amputees, like a shark attack victim o=
r the Black Knight from " Monty Python and the Holy Grail." </p>
<p>" Those are all fun costume ideas, but I d=
on' t want to dress as an amputee," Sundquist wrote. " I' m=
already an amputee 364 days per year, I don' t need a costume for that.&qu=
ot; </p>
<p>He added:</p>
<blockquote>
<p>" Halloween is the day I can be something=
else. I look for costume ideas that represent a creative twist on my situa=
tion, ideally something only I am able to dress as because of the unique sh=
ape of my body." </p>
</blockquote>
<p>Mission accomplished. </p>
</div>
<br />
</div>
</div>
<div id=3D"main">
<div>
<div>
<h1>How Halloween Stores Conquered America</h1>
</div>
<div>
<p>The largest chain of spooky pop-ups was built o=
n a foundation of fart machines and women' s clothing.</p>
<div>
By Patrick Clark and Polly Mose=
ndz | October 27, 2016
</div>
<div>
Photographs by Dolly Faibyshev
</div>
</div>
<div>
A customer posing in a Hillary Clinton mask at Spi=
rit Halloween in New York' s Herald Square.
<div>
Photographer: Dolly Faibyshev for Bloomberg
</div>
</div>
</div>
</div><p>Before sexy Harambe and co=
stumes for dogs existed, Halloween was just for kids.</p><p>Then in 1=
983, Joe Marver opened his first Halloween store in Castro Vall=
ey, Calif., putting his regular stock of women' s apparel into storag=
e and stocking his aisles with wigs, makeup, and Batman masks. The co=
stumes sold fast, so the next year he doubled down on the concept, leasing =
an out-of-the-way space in a nearby shopping mall and setting up what' s kn=
own today as a pop-up shop.</p>
<div>
Shopping fatigue at Ricky' s Halloween pop up shop i=
n Downtown Brooklyn.
<div>
Photographer: Dolly Faibyshev for Bloomberg
</div>
</div><p>Marver, now 73, didn' t have any special lov=
e for the Oct. 31 holiday, but he was a self-described " maniac" =
for the business. He called his stores Spirit Halloween in a riff on his or=
iginal store? called Spirit Women' s Discount Apparel? and expanded t=
hroughout California and much of the Southwest. </p><p>Fifteen years =
after he' d launched his first store, the chain had grown=
to nearly 60 pop-ups, and Marver was fending off acquisition offers from l=
arger companies. In 1999, he ran into an executive from Spencer=
Gifts, the mall retailer known for selling lava lamps and fart machi=
nes, at a party-supply trade show in Manhattan and accepted a limousine rid=
e to the company' s headquarters in Egg Harbor Township, N.J., just outside=
Atlantic City. </p><p>" We had negotiated the year before, and =
they didn' t want to come up with what I was asking," Marver recalled =
in a telephone interview from Twisp, Wash., where he owns and operates a 16=
-room hotel. " Now they said, ' Fine, we' ll do it your way.' Then the=
y gave me a very nice check." </p><p>When the deal closed, Spiri=
t Halloween was operating 63 stores and Spencer Gifts occupied a tiny corne=
r of Seagram Co.' s Universal Studios division. The French media comp=
any Vivendi bought Universal in 2000 and three years later sold the Spencer=
-Spirit business to a restructuring shop, which in turn installed a f=
ormer Linens ' n Things executive named Steven Silverstein as chief executi=
ve officer. </p><p>The ghoulish mashup of a company worked: Spe=
ncer, which sells a hodgepodge of novelty items, has a finger on the =
pulse of the popular culture? or at least, that part of pop culture t=
hat lives at the intersection of sex toys, beer-pong accessories, and punny=
T-shirts. That cultural knowledge transitioned well into a business that d=
epended, in part, on grabbing hold of the zeitgeist, dressing it in a minis=
kirt, and adding cleavage. Spencer' s year-round staff also provided =
key infrastructure for Spirit' s pop-up business, with managers moving from=
one chain to the other for the holiday season, Marver said.</p><p>The Hall=
oween business has kept growing. This year, it' s expected to generat=
e 8.4 billion in consumer spending, according to the National Retail Federa=
tion, up more than 60 percent from a decade earlier. Spirit Hal=
loween expanded to more than 1,100 pop-up stores across the U.S. and =
Canada this season? more than any other specialty retailer focused on the h=
oliday. That' s enough retail locations to make Spirit Halloween bigg=
er, for a couple of months, than J.C. Penney or Toys " R" U=
s.</p><p>" They' ve done a good job creating the right atmosphere and =
stocking the right assortment of products," said Raya Sokolyansk=
a, a senior analyst at Moody' s Investors Service, whose research indicates=
that Spirit Halloween rang up close to 400 in sales during the 2015 season=
" Everyone sells Halloween costumes, from Walgreens to Walmart, but =
among the specialty retailers, they' ve been winning share." </p><p>Tr=
isha Lombardo, a spokeswoman for Spencer Spirit Holdings, declined to confi=
rm those sales numbers or make an executive available for an interview.</p>=
<p>Halloween first went mainstream in the aftermath of World War II, =
when Disney began licensing its characters' likenesses for costume pa=
tterns sold at local five-and-dimes. " That' s when Americans be=
came very suburban," said Daniel Gifford, an assistant pro=
fessor at George Mason University who studies American holiday culture. &qu=
ot; The typical suburb is house after house, and you can go one after the o=
ther in a controlled environment? that led to the rise of getting in costum=
e and trick-or-treating." </p><p>By the 1980s, older baby boomers were=
having kids of their own, and younger members of the boomer generation wer=
e turning the holiday into an excuse for a night out. At the same tim=
e, licensing deals with comic book publishers and movie studios helped cost=
ume sellers expand their offerings beyond fake blood, hats, and brooms.&nbs=
p; </p><p>Spirit Halloween wasn' t the only retailer to see the Hallo=
ween boom coming. Party City opened its doors in East Hanover, =
N.J., in 1986 and quickly made the holiday a central part of its business m=
odel. In 1990, a chain of seasonal costume shops called Halloween Exp=
ress took root in Owenton, Ky., expanding to 127 stores last ye=
ar. There are also local chains such as Halloween Megastore in =
Florida, and Ricky' s, in New York City, which opened in 1989.</p>
<div>
Spirit Halloween rang up close to 400 in sales durin=
g the 2015 season.
<div>
Photographer: Dolly Faibyshev for Bloomberg
</div>
</div><p>Running one of these businesses is no simple=
task. In fact, it' s a logistical spiderweb. </p><p>Party City, whic=
h operates more than 900 year-round stores in North America, starts p=
lanning for the holiday a year in advance, scouting locations and emp=
loying its team of 130 in-house designers to start thinking about future tr=
ends in Halloween fashion. This year, it bought a factory in Madagasc=
ar to manufacture costumes itself. When summer rolls around, the comp=
any starts hiring? 35,000 seasonal employees this year? and by early August=
a merchandising team is setting up seasonal stores. </p><p>" Ha=
lloween is really our Christmas," said Deborah Belevan, t=
he company' s vice president of investor relations, adding that Party City =
booked a quarter of its 2015 revenue? or about 560 ? during the holiday.&nb=
sp; </p><p>Kids trick-or-treat regardless, but adults are less likely to bu=
y costumes when the holiday falls during the week. Halloween fa=
lls on Monday this year, and retailers are forecasting lower sales. T=
hat includes Party City, which is operating 275 Halloween City stores? wher=
e Belevan said the chain sells " edgier, sexier" adult costumes? =
down from 335 last year. </p><p>Poonam Goyal, a Bloomberg Intelligenc=
e analyst who covers Walmart, believes the Monday celebration could also hu=
rt sales at the big-box retailer, which sells not only costumes but also ho=
me dé cor and candy.</p>
<div>
Taking photos of the costumes from inside the stores=
has buoyed sales for brick-and-mortar locations.
<div>
Photographer: Dolly Faibyshev for Bloomberg
</div>
</div><p>It' s not just the calendar that' s working =
against the retailers. Halloween pop-ups are opportunistic tenants, signing=
short-term leases when landlords can' t land long-term tenants.</p><=
p>The ghostly stores expanded rapidly during the last recession, when=
mall landlords were hurting for stable tenants. But lately, retail v=
acancies are down, and seasonal pop-ups are paying more for retail space, s=
aid Melina Cordero, head of Americas retail research at commercial real est=
ate firm CBRE Group.</p><p>Rising costs are particularly worrisome to these=
companies at a time when consumers are increasingly comfortable shopping o=
nline. </p><p>Ricky' s, a beauty-supply chain in New York and Miami t=
hat transforms into a costume shop each fall, is also cutting back on its p=
op-up locations. The retailer once experimented with some two dozen l=
ocations but this year will have only three, though they' ll all be conside=
rably larger than usual, said Anna Dauod McConnell, vice president for prod=
uct development at the company. It has also slashed prices by a=
s much as 50 percent in a bid to compete with online sellers. </p><p>=
That battle is particularly important since millennials, who were raised in=
the world of commercial Halloween products and are more likely than =
older adults to participate in the holiday, tend to spend big f=
or the occasion. The demographic group spends an average of 42.39&nbs=
p; on Halloween, compared with 31.03 for all adults overall.</p>
<div>
Costume items on sale at Ricky' s Halloween in Downt=
own Brooklyn.
<div>
Photographer: Dolly Faibyshev for Bloomberg
</div>
</div><p>At a Spirit store on East 57th Street in Man=
hattan, next door to high-rise apartment buildings and a high-end furniture=
shop, the dimly lit aisles were lined with elaborate costumes sealed in st=
iff plastic packaging and rows of eerie accessories. Two teenagers giddily =
tried on neon-colored masks with matching top hats, posing for selfies as t=
hey debated the value of a 9.99 chapeau. </p><p>Social media is begin=
ning to change the business. Taking photos of the costumes from inside the =
stores has buoyed sales for these brick-and-mortar locations, executives sa=
id. " They want to post it on Instagram," explained Belevan. &quo=
t; The social media craze is helping drive Halloween participation." R=
icky' s focuses its social media efforts on Instagram as well, =
where its company hashtag has been used close to 23,000 times. Spirit=
Halloween' s hashtag appears more than 46,000 times on the platform.=
</p><p>At Party City, sales of individual costume items are up, poin=
ting to a trend in customization. Accessorizing in this way can help boost =
sales. </p><p>" People want to be unique," Belevan =
said. " Not just do a costume out of a bag." </p><p><br /></p></t=
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