[503] in Vegetarian_Support_Group
1995 Realeat Survey (fwd) (long)
daemon@ATHENA.MIT.EDU (krom@media.mit.edu)
Wed Apr 12 12:46:49 1995
To: vsg@MIT.EDU
Date: Wed, 12 Apr 95 12:46:34 EDT
From: krom@media.mit.edu
[forwarded to death...]
Date: Wed, 12 Apr 1995 07:07:22 GMT
Reply-To: Peter Cox <peter@PCOX.DEMON.CO.UK>
From: Peter Cox <peter@PCOX.DEMON.CO.UK>
Subject: 1995 Realeat Survey
THE 1995 REALEAT SURVEY INTO MEAT-EATING AND VEGETARIANISM
Now in its twelfth year, the Realeat survey into attitudes to meat eating has
been commissioned and released regularly since 1984. Realeat, now part of the
Haldane Foods Group, opened the marketplace for meat alternatives with the
VegeBurger (R) in 1983.
As in previous years the research for the survey has been carried out for
Realeat by Social Surveys (Gallup Poll) Ltd.
This year a total of 4237 interviews were conducted. The sample, aged 16 and
over, was representative of the population of Great Britain. It was stratified
by region and town size.
Interviews were conducted at over 200 separate sampling points. Interviewers
were given quotas for sex, age and socio-economic groups of their respondents.
"5500 PEOPLE PER WEEK GIVE UP RED MEAT"
A record 12% of the population, nearly 7 million people, are now either
vegetarian, vegan or no longer eating meat.
This is an increase of 9% over the figures for the 1993 Realeat Survey, and
means that over half a million, or 5500 people every week for the last 2 years,
have removed red meat from their diet.
One quarter of these people have moved all the way to a vegetarian lifestyle.
An all-time high of 4.5% of the population are now vegetarian, a 5% increase
over the 1993 figure, and more than double the figure of 2.1% in the first
survey in 1984.
Women of all ages are in the vanguard of change. There are now twice as many
vegetarian women as men. Vegetarian women aged 45-64 are 50% greater when
compared to the 1993 survey. There are now nearly 8 times the number of women
aged 25-34 no longer eating red meat, compared to the original 1984 survey.
Nearly a quarter (25%) of al women aged 16-24 no longer eat red meat.
Comments Graham Keen, Sales & Marketing Director of Realeat: "Since the first
Realeat survey in 1984 nearly 5 million people have stopped eating meat. At
the current rate of growth we could be looking at a figure of 15 million in 10
years time.
For me, the most significant figure to emerge from this year's survey is the
quarter of 16-24 year-old women no longer eating red meat. These are the 'diet
decision makers' of the future, so the prospects for the meat industry are
pretty gloomy."
END
FINDINGS
An all-time high of 4.5% of the population are now vegetarians, an increase
of 112,000 or 5% over the 1993 survey.
Approximately 560,000 people have removed red meat completely from their
diet since the last survey in 1993, and nearly a quarter of them have moved all
the way to a vegetarian lifestyle.
5.8% of the female population are vegetarian.
12.4% of the female population aged 16-24 are vegetarian.
There are now more non meat-eaters in the Midlands and Wales than in the
South, North or Scotland.
There are more vegetarians in the South (5.2% of the population) than any
other region.
For further information e-mail me.
Peter
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peter@pcox.demon.co.uk
