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Re: Cruelty-Free idea

daemon@ATHENA.MIT.EDU (Parthiv Shah)
Tue Feb 3 15:45:15 2004

Message-ID: <40200855.5000405@mit.edu>
Date: Tue, 03 Feb 2004 15:45:09 -0500
From: Parthiv Shah <parthiv@MIT.EDU>
MIME-Version: 1.0
To: driskin@mit.edu
CC: "'Kunal K. Surana'" <kunal@mit.edu>,
        "'Kelly Na'amah Zimmerman'" <knz@mit.edu>, veg@mit.edu
In-Reply-To: <000001c3ea85$c8c66120$6f06fb12@DanLaptop>
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Hi,

I'm the treasurer of the MIT Veg. group.  We have copies of the 'Cruelty 
Free Shopping Guide', a small pamphlet that lists vendors that don't 
test on animals.  I probably have at least 50 or so, and I'm sure we can 
get more.  Maybe we can distribute these alongside any posters that are 
made.

Partiv

Daniel Riskin wrote:
> Kelly,
> 
> I think this is a great idea and I'd be happy to help you if you'd like.
> 
> It might be worth finding a group of people that are interested to have
> an initial meeting.
> 
> Dan
> 
> Daniel J. Riskin, M.D. | MIT Sloan MBA Class of 2004 | MIT $50K Lead
> Organizer, Ext. | driskin@mit.edu | (617) 225-1242
>  
> 
> -----Original Message-----
> From: Kunal K. Surana [mailto:kunal@MIT.EDU] 
> Sent: Tuesday, February 03, 2004 1:00 PM
> To: 'Kelly Na'amah Zimmerman'; veg@mit.edu
> Subject: RE: Cruelty-Free idea
> 
> 
> 
> I am not much of an active, but here's some feedback.
> 
> The idea of placing cruelty-free products vs. (well) cruel products on a
> poster to educate the general body is a great one. To add to that, if
> you (we) could get some price comparisons as well on the poster the
> campaign may be even more effective. 
> 
> Say, $5 for Tide, $5.29 for a non-cruel version...
> 
> A word of caution: The idea of price comparisons is viable only if the
> two kinds of products have comparable prices.
> 
> There can be variations to the compare-this-quality-to-the-other theme
> based on Quality of product, whether it's organic, or has dyes,
> preservatives etc. 
> 
> Kunal
> 
> -----Original Message-----
> From: Kelly Na'amah Zimmerman [mailto:knz@MIT.EDU] 
> Sent: Tuesday, February 03, 2004 12:51 PM
> To: veg@mit.edu
> Subject: Cruelty-Free idea
> 
> Howdy--
> 
> I have an idea for a campaign we can do on our own campus-- a
> cruelty-free 
> campaign.
> 
> I was in the laundry room at my house now, using my own cruelty-free 
> detergent and sadly looking at the shelves of detergent wishing that
> others 
> would switch to cruelty-free products. I often shower with my
> cruelty-free 
> shampoo, looking at the other non-cruelty-free products, wishing that 
> others would switch. I brush my teeth with cruelty-free toothpaste, and
> I 
> wish others would start using it. Then it hit me-- most people either
> don't 
> KNOW or don't THINK about cruelty-free products.
> 
> So let's make them KNOW and make them THINK.
> 
> Here's what I'm thinking:
> Someone (perhaps even myself) can make a poster of different brands of 
> detergent that are cruelty-free, as well as a poster of different bath 
> products that are cruelty-free, and then we can all get permission at
> our 
> respective living groups/dorms to post these posters in the laundry
> rooms 
> and in the communal bathrooms. The posters would have a brief statement 
> about what cruelty-free means (no animal testing, no animal
> ingredients), 
> what exactly it is (no, they don't just bathe the bunnies in shampoo,
> they 
> do horrible things involving needles and knives), and which products are
> 
> NOT cruelty-free. It's important that this statement is brief,
> informative 
> and not pushy. Underneath will be pictures of containers of brands that
> ARE 
> cruelty-free as well as captions of where to get them and maybe how much
> 
> they cost.
> I have time, so I can volunteer to actually make this happen, but I'd 
> appreciate feedback and support from the rest of the group. Once the 
> posters are made, we'd need to distribute them, which is where you all
> come 
> in again.
> 
> Another idea is that we might even talk with LaVerde's manager and ask
> them 
> to start promoting their cruelty-free products-- maybe print coupons
> that 
> we could distribute on campus along with our posters.
> 
> What do you think?
> Kelly ;)
> 
> Kelly Na'amah Zimmerman
> http://web.mit.edu/knz/www/
> knz@mit.edu
> 
> Alpha Chi Omega
> 478 Commonwealth Ave.
> Boston, MA 02215
>      house phone: (617)  450-0039
>      room phone: (617) 450-0036
> 
> 
> 



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