[496] in magellan
Metrics - you are what you measure
daemon@ATHENA.MIT.EDU (Greg Anderson)
Mon Aug 21 08:19:05 2000
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Date: Mon, 21 Aug 2000 08:19:03 -0400
To: itlt@mit.edu, magellan@mit.edu
From: Greg Anderson <ganderso@MIT.EDU>
I thought you might be interested in this article on metrics, it's a couple
of years old, so it may already be familiar to you; John Hauser is at
Sloan.
I received this notice from Brio's new service called Top of Line.
Greg
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Metrics: You Are What You Measure!
How do you know what's happening to your business? The short answer is
metrics. However, metrics alone do not provide any clear guideline to
management unless they measure the proper things. Smart managers decide
exactly what information they need to know to improve the top line or the
bottom line and then measure it. But beware of the many pitfalls to
selecting metrics and using them properly. This classic paper by John
Hauser and Gerald Katz for Applied Marketing Sciences, Inc. does an
outstanding job explaining metrics and how to use them intelligently. This
is a smart and comprehensible piece whose ideas can be immediately
implemented.
http://www.ams-inc.com/readings/reprint14.htm
