[9921] in iswork
peacekeeping
daemon@ATHENA.MIT.EDU (Murray)
Tue Dec 26 14:22:29 2006
Message-ID: <000701c72923$1772eb70$e6ee792e@xsyhan>
From: "Murray" <deda@hurfs.co.uk>
To: <iswork@mit.edu>
Date: Tue, 26 Dec 2006 21:14:01 +0200
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Do you remove all the dead ends, unnecessary navigation loops and =
nonproductive pit stops?
How is it possible to act on what you know about your users, given that =
they must all be different people with different wants and needs?
"I'll convey your reactions to Bryan, Jeffrey and Lisa. But the really =
important question is: What happens to those pre-qualified prospects who =
click through to your site?
Your easiest sale online is to those people who come to you knowing what =
they want.
Well I'm the only one here. But you keep these indictors, their =
definitions and exactly how you measure them.
The folks who google tend to do X, while the folks who use MSN tend to =
prefer Y.
"How can one seemingly tiny element of a web page prevent a user from =
reaching the checkout? And when you sell the benefits, you appeal to the =
emotions. Because without the journey, they won't get to The End. And =
every one of those is a conversion too! The real key to winning the =
hearts of folks is showing them you can deliver value. They always =
constitute a step in the conversion process of catching pre-qualified =
traffic and moving it along its way to taking action.
If she were on the trail for help, she'd probably refer to herself as a =
"caretaker" and think of herself as being too loyal.
Duane Lakin identifies several road blocks that inhibit effective sales.
The other type is an introverted, quiet woman who doesn't like to be =
rushed.
Value is multidimensional.
Here's what I'd really like to tattoo on the ebusiness lobe of your =
brain: Conversion takes place whenever a visitor takes an action we want =
them to take. Whenever you see high values for this metric, you =
immediately want to examine that page with a fine-toothed comb for =
persuasion architecture issues! Apparently, the matter didn't cross very =
many other minds out there, because it wasn't exactly easy to tiptoe my =
way through the Internet tulips to discover a useful answer.
So I click on "Keep Shopping" and wind up. "Although it could be a lot =
better, I'll grant you that! And do we really need to? Wouldn't it make =
better sense to provide a buy-now or add-to-cart option?
Its purpose is exclusionary.
Most people who read that stuff tell me they get a healthy idea of what =
they should do based on an explicit presentation of what they should not =
do. Imagine how gratifying it can be to see the list of what you've put =
in, complete with assurances that you aren't necessarily stuck with this =
stuff. Value is the perceived worth of something in relation to the =
total cost that customers pay for it. This definition underscores the =
fact that value is a trade-off between costs and benefits. to click on a =
link to get more information about this hair-care line.
Susan - Susan will decide where she wants to go at the last minute.
Do you remove all the dead ends, unnecessary navigation loops and =
nonproductive pit stops? Implement the conversation she expects, and =
she'll be delighted. Helen wants a cruise that will make her feel good =
about herself.
If I'm stressed out to the max and I'm looking for solutions, do I first =
think of calling my problem emotional trauma?
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<DIV><FONT face=3DArial size=3D2>Do you remove all the dead ends, =
unnecessary=20
navigation loops and nonproductive pit stops?</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>How is it possible to act on what you =
know about=20
your users, given that they must all be different people with different =
wants and=20
needs?</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>"I'll convey your reactions to Bryan, =
Jeffrey and=20
Lisa. But the really important question is: What happens to those =
pre-qualified=20
prospects who click through to your site?</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>Your easiest sale online is to those =
people who=20
come to you knowing what they want.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>Well I'm the only one here. But you =
keep these=20
indictors, their definitions and exactly how you measure =
them.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>The folks who google tend to do X, =
while the folks=20
who use MSN tend to prefer Y.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>"How can one seemingly tiny element of =
a web page=20
prevent a user from reaching the checkout? And when you sell the =
benefits, you=20
appeal to the emotions. Because without the journey, they won't get to =
The End. And=20
every one of those is a conversion too! The real key to winning the =
hearts of folks=20
is showing them you can deliver value. They always constitute a step in =
the=20
conversion process of catching pre-qualified traffic and moving it along =
its way to=20
taking action.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>If she were on the trail for help, =
she'd probably=20
refer to herself as a "caretaker" and think of herself as being too=20
loyal.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>Duane Lakin identifies several road =
blocks that=20
inhibit effective sales.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>The other type is an introverted, quiet =
woman who=20
doesn't like to be rushed.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>Value is multidimensional.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>Here's what I'd really like to tattoo =
on the=20
ebusiness lobe of your brain: Conversion takes place whenever a visitor =
takes an=20
action we want them to take. Whenever you see high values for this =
metric, you=20
immediately want to examine that page with a fine-toothed comb for =
persuasion=20
architecture issues! Apparently, the matter didn't cross very many other =
minds out=20
there, because it wasn't exactly easy to tiptoe my way through the =
Internet tulips=20
to discover a useful answer.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>So I click on "Keep Shopping" and wind =
up.=20
"Although it could be a lot better, I'll grant you that! And do we =
really need to?=20
Wouldn't it make better sense to provide a buy-now or add-to-cart=20
option?</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>Its purpose is =
exclusionary.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>Most people who read that stuff tell me =
they get a=20
healthy idea of what they should do based on an explicit presentation of =
what they=20
should not do. Imagine how gratifying it can be to see the list of what =
you've put=20
in, complete with assurances that you aren't necessarily stuck with this =
stuff.=20
Value is the perceived worth of something in relation to the total cost =
that=20
customers pay for it. This definition underscores the fact that value is =
a trade-off=20
between costs and benefits. to click on a link to get more information =
about this=20
hair-care line.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>Susan - Susan will decide where she =
wants to go at=20
the last minute.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>Do you remove all the dead ends, =
unnecessary=20
navigation loops and nonproductive pit stops? Implement the conversation =
she=20
expects, and she'll be delighted. Helen wants a cruise that will make =
her feel good=20
about herself.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>If I'm stressed out to the max and I'm =
looking for=20
solutions, do I first think of calling my problem emotional=20
trauma?</FONT></DIV></BODY></HTML>
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