[9678] in Commercialization & Privatization of the Internet
Re: Is advertising relevant
daemon@ATHENA.MIT.EDU (Mark Costlow)
Sun Jan 16 08:28:32 1994
Date: Sat, 15 Jan 94 21:31:58 MST
From: bbx!kitsune!cheeks@cs.unm.edu (Mark Costlow)
To: com-priv@cs.unm.edu
Rob Raisch wrote:
>
>In the actual world --the world which faces us when we open the front door
>each morning-- the cost of direct advertising is paid for by the source of
>the advertising. This makes it acceptable to us.
>
Acceptable to you maybe.
The cost is paid for by the source only if you don't consider the added
burden junk mail puts on the USPS. Something sure seems to be making
those mail-sorters uptight ... :-)
Also, as you said earlier in your note, part of the cost of unsolicited
junk mail is the personal time each of us spends sorting it. This
burden has become worse over the years because of the techniques direct
marketers have started using to make thier junk look like official
stuff. I've tossed at least one important piece of mail because I
thought it was junk. (I recovered this one by sheer luck ... who knows
how many I haven't recovered).
Mark
--
Mark Costlow
Southwest Cyberport
cheeks@kitsune.abq.nm.us or ...mimbres.cs.unm.edu!bbx!kitsune!cheeks