[9615] in Commercialization & Privatization of the Internet
Re: Is advertising relevant
daemon@ATHENA.MIT.EDU (Rob Raisch, The Internet Company)
Fri Jan 14 10:27:01 1994
Date: Fri, 14 Jan 1994 07:08:08 -0800 (PST)
From: "Rob Raisch, The Internet Company" <raisch@internet.com>
To: Barney Wolff <barney@databus.com>
Cc: com-priv@psi.com
In-Reply-To: <9401140612.AA15065@uu6.psi.com>
The proscriptions against unsolicited email on the network are only
partially cultural.
Sure, junk mail is about as socially redeeming as littering. It produces
massive waste both in terms of consumable resources and in terms of
personal time. But the fundimental arguments against unsolicited or
"junk" email are more fiscal than social.
Anything you send me, against my express wishes, uses both my bandwidth
and my time. If I am dialing in at an hourly rate, each email that I must
discard has cost me that portion of the connection used to receive enough
of it to make the discard decision. If I have a UUCP connection to the
Internet, you have cost me real, easily measurable money. Even a dedicated
connection has a cost per kilopacket. And sending me something I do not
want and have not asked for, is simple stealing.
In the actual world --the world which faces us when we open the front door
each morning-- the cost of direct advertising is paid for by the source of
the advertising. This makes it acceptable to us.
In the virtual world, the costs are shared between sender and receiver.
-- </rr> Rob Raisch, The Internet Company
Behind our world, which is the Cosm or the Clay, there is a sea called Quiddity.
