[9574] in Commercialization & Privatization of the Internet
They're coming
daemon@ATHENA.MIT.EDU (Sean Donelan)
Tue Jan 11 16:15:54 1994
Date: Tue, 11 Jan 1994 15:13:14 -0600 (CST)
From: Sean Donelan <SEAN@sdg.dra.com>
To: com-priv@psi.com
Well, folks it looks like they're about to launch a full frontal assault.
Just when you thought it was safe to go on-line, you've been profiled. If
you know the direct-marketing business the step before getting bombarded
with advertising is being profiled as a target group.
>From _The Wall Street Journal_, January 11, 1994, page B1.
TECHNO-SAVVIES ARE NEW TARGET OF ADVERTISERS by Laura Bird
[...]
"Techno-Savvies not only get new ads on-line but are also excellent
targets of other forms of interactive advertising, such as direct mail
and out-of-home electronic kiosks, advertisers say. Techno-Savvies, it
seems, aren't just affluent and well educated; they're also remarkably
easy to find."
[...]
"How much advertising the Techno-Savvies will tolerate isn't known. Users
of the Internet are famous for responding to electronic sales pitches with
vitriolic screeds. But advertisers say some of the more recent entrants
into cyberspace won't be so irritable. 'The majority of people who do work
at home with high incomes haven't developed patterns of expectations for
on-line servers,' says John Carey, a telecommunications consultant and
anthropologist in Dobbs Ferry, N.Y."
[...]
"The information has to be useful, relevant and meaningful and delivered
in a creative way," says Pamela Larrick, the managing director of Ogilvy &
Mather Direct.
--
Sean Donelan, Data Research Associates, Inc, St. Louis, MO
Domain: sean@dra.com, Voice: (Work) +1 314-432-1100
