[10681] in Commercialization & Privatization of the Internet

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Re: Unsolicited Advertising - A Proposal

daemon@ATHENA.MIT.EDU (Matt Crawford)
Sat Mar 5 05:26:45 1994

Date: Fri, 04 Mar 1994 11:32:57 -0600
From: Matt Crawford <crawdad@munin.fnal.gov>
In-Reply-To: Your message of Fri,
To: Noel Chiappa <jnc@ginger.lcs.mit.edu>
Cc: ietf@cnri.reston.va.us, com-priv@psi.com, comp-privacy@uwm.edu

> I don't *know* this will happen; advertisers seem to be working on
> technology to be more selective, ...

But would they *apply* this technology to email advertising?  Direct
mail and phone soliciting costs them O($1) per victim.  Junk email is
probably a lot less.

Over and above applicable AUPs, how about a voluntary labelling
guideline, such as "Precedence: junk" (or some euphemism), with a
credible expectation that non-complying advertisers will get a black
eye.
_________________________________________________________
Matt Crawford          crawdad@fnal.gov          Fermilab


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