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Proposals: Saved by the Modification/Extension

daemon@ATHENA.MIT.EDU (Fedmarket)
Sat Jul 1 00:32:39 2006

Date: Fri, 30 Jun 2006 20:21:45 -0600
From: "Fedmarket" <noreply@fedmarket.com>
To: bug-zephyr@mit.edu
Reply-To: "Fedmarket" <noreply@fedmarket.com>
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<b>Welcome to our series called "Proposal Writing." This newsletter is the forty-third installment in a series of email 

newsletters about proposal writing and federal sales.</b></font><br>



<hr>
<p><font face="Courier New, Courier, mono" size="2"><b>Installment 43 - Saved by the Modification/Extension
</b><br><hr>
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<p>Does this scenario happen in your company? You are writing two or more proposals in parallel or perhaps even just one. The submission deadline is approaching and your proposal team is behind schedule for the myriad of reasons that occurred the last time your team wrote a proposal. The Proposal Manager says, "Don't worry, the Agency is going to extend the due date and we can use the extra time to catch up."  Although the government extends the due date, your team falls behind again.  Another extension occurs, you fall further behind. The end result is that your company sends out a proposal that could have been of far better quality had it managed its time better.

<p>Those responding to large federal procurements can almost count on an extension of the proposal due date. However, relying on a modification or extension can be dangerous. What happens if the Agency unexpectedly has its act together and you are surprised when the due date isn't extended?  It always seems that the one that wasn't extended was the one your business really counted on winning.

<p>Even if an extension is granted, relying on due date extensions is a danger signal of a problem. Why are you behind in the first place?

<ul><li>Are you bidding on too many opportunities?

<li>Is there a sufficient dedication of resources to proposal writing?

<li>Is there a structured process in place for writing proposals?

<li>Does your organization have sufficient proposal management experience?

<li>Did you wait until the last minute to write your company's proposal?</ul>


<p>If you infrequently rely on extensions, your organization probably doesn't have a problem. However, take a close look at how often it happens to determine if the reliance on extensions is a chronic problem. If extensions are being used as a crutch, examine what is happening to the quality of your proposals. They are probably not as good as they could be and this is another deadly sin.

<p>In the alternative, perhaps your company is writing smaller proposals where an extension of the due date is rare but you are continually saying, "I wish we had just two more days." Wishing for more time usually means that your proposals aren't as good as they could be. Why are you experiencing the crunches at the end of the process? Probably for the same reasons listed above.

<p>What is the solution? Management usually needs to pay more attention to what is happening in the proposal-writing process. Managers have an inherent tendency to divorce themselves from reality and are often oblivious to the quality of the content being produced by the writing team. This tendency is compounded by management's refusal to  support the Proposal Manager.  


<hr>
<font face="Courier New, Courier, mono" size="2" color="#0000A0"><br>
<b><font size="3">Proposal Writing Breakfast with CRMFederal Author, Richard White</font></b> 
</font><font face="Courier New, Courier, mono" size="2"> </font> 
<P align=left><font face="Courier New, Courier, mono" size="2"><b>Is your company 
  experiencing proposal writing problems? Join the crowd of most federal contracting 
  companies. Learn why your proposals are less than successful in this two hour 
  breakfast training event. </b></font></P>
<P align=left><font face="Courier New, Courier, mono" size="2"><b>Date:</b> 
  Friday, July 14, 2006 in Bethesda, Maryland</font><br>
  <strong><font face="Courier New, Courier, mono" size="2">Time:</font></strong><font face="Courier New, 

Courier, mono" size="2"> 8:30 am - 10:30 am</font><br>
  <font face="Courier New, Courier, mono" size="2" ><b>Location:</b> 
  The Federal Sales Academy</font><br>
  <font face="Courier New, Courier, mono" size="2" ><b>Cost:</b> 
  $100 per person</font> 
<P><font face="Courier New, Courier, mono" size="2"><b>Richard White, author of 
  CRMFederal, a Complete Business Process for Sales Proposal Writing will address: 
  </b></font> 
<ul><li><font face="Courier New, Courier, mono" size="2">Why sales and proposal 
    writing must be treated as a single business process </font>
<li><font face="Courier New, Courier, mono" size="2">Defensive proposal writing 
    </font>
 <li><font face="Courier New, Courier, mono" size="2">Advanced proposal writing 
    techniques </font>
 <li><font face="Courier New, Courier, mono" size="2">Features and benefits of 
    CRMFederal </font>
  <li><font face="Courier New, Courier, mono" size="2">Demonstration of CRMFederal 
    </LI>
</UL></font>
<p><font face="Courier New, Courier, mono" size="2"><A 

href="http://www.fedmarket.com/catalog/product_info.php?cPath=22&amp;products_id=38"><STRONG>REGISTER 
  HERE</STRONG></A></font></p>
<p><font face="Courier New, Courier, mono" size="2"><b>Question? </b>Call Suzie 
  White at 301-652-9504 ext. 10</font></p>
<hr>
<DIV align=center>
<P><IMG height=56 src="http://www.fedmarket.com/images/whitepaper.jpg" width=72; alt ="federal proposals"> <FONT 
color="#0000a0"><FONT face="Courier New, Courier, mono" color="#000000" 
size=2><b>Free Informative Whitepaper by Richard White:  <A 
href="http://www.fedmarket.com/whitepaper_download.php?which_one=crmfederal">
Solution to the Proposal Dilemma</b></A></FONT></font>

</B></P></DIV><br>
<hr><br><br>
<P align=center><font color="#000000" size="3" face="Arial, Helvetica, sans-serif"><b><i><font face="Courier New, Courier, 

mono">Write Less - Win More</font></i></b></font></P>
<P align=center><font face="Courier New, Courier, mono" size="2"><IMG 

src="http://www.fedmarket.com/CRMFederal/crm_logo.jpg" alt = "CRMFederal"></font></P>

  <p align = center><font face="Courier New, Courier, mono" size="2"><b><i><font size="3">A 
    Complete Business Process for Sales &amp; Proposal Writing</font></i></b></font></font></p>

<ul>
    <li><font face="Courier New, Courier, mono" size="2">An interactive tool to 
      help technical writers think </font></li>
    <li><font face="Courier New, Courier, mono" size="2">Time saving model text 
      </font></li>
    <li><font face="Courier New, Courier, mono" size="2">Proposal writing instructions 
      and electronic content generation </font></li>
    <li><font face="Courier New, Courier, mono" size="2">Proposal library and 
      version control </font></li>
    <li><font face="Courier New, Courier, mono" size="2">A training tool for new 
      proposal writer</font></li>
  </ul>


<p><font face="Courier New, Courier, mono" size="2"><i><b>CRMFederal</b></i> is 
  about developing relationships, our interactive technology enables you to know 
  how strong your customer relationships are and your chances for success in a 
  simple and straight forward manner.</font></P>

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      <td><font color="#0000FF"><a href = "http://www.fedmarket.com/CRMFederal/demo/chart.html">
        <font face="Courier New, Courier, mono" size="2"><li><b>Demo <i>CRMFederal</i></b></font>
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If you would like more information about CRMFederal call 888-661-4094 
ext 8. </b>
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<p><font face="Courier New, Courier, mono" size="2">If you need help with any other product sales, call or write as follows: 

(888) 
  661-4094 ext. 8 or <a href="mailto:"><b>sales@fedmarket.com</b></a>. 
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<p><font face="Courier New, Courier, mono" size="2">Regards, <br>
  Richard White<br>
  President <br>Fedmarket.com <br>
  The Federal Sales Academy <br>
  <a href = "mailto:"><b>rwhite@fedmarket.com </b></a><br>
  (301) 652 - 9506 (office)<br>
  (301) 908 - 0546 (cell) </font> 
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