[54135] in Zephyr_Bugs
Proposals: You Can't Learn Proposal Writing from a Book
daemon@ATHENA.MIT.EDU (Fedmarket)
Mon Jun 26 07:01:00 2006
Date: Mon, 26 Jun 2006 02:32:00 -0600
From: "Fedmarket" <noreply@fedmarket.com>
To: bug-zephyr@mit.edu
Reply-To: "Fedmarket" <noreply@fedmarket.com>
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<title>Proposal Writing</title>
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<p align="left"><img src="http://www.fedmarket.com/images/logo.gif" width="254" height="51" alt= "Fedmarket.com"></p>
<font face="Courier New, Courier, mono" size="2">
<b>Welcome to our series called "Proposal Writing." This newsletter is the forty-second installment in a series of email
newsletters about proposal writing and federal sales.</b></font><br>
<hr>
<p><font face="Courier New, Courier, mono" size="2"><b>Installment 42 - You Can't Learn Proposal Writing from a Book
</b><br><hr>
</font>
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<p>Crafting a well written and compelling proposal is a complex and difficult task. The process requires attention to detail and, furthermore, the writer must have an understanding of what the proposal evaluators will be looking for when reviewing the proposal. Creativity is required when writing the Technical Approach and the Management Plan (although some might not consider writing technical and management solutions creative).
<p>Learning how to write winning proposals is like learning to ride a two wheeler. Reading an instructional book might point you in the right direction and help you manage the process. But you must actually write proposals to really learn the nuances required to write winners. We are continually demonstrating our new software product devoted to proposal writing, CRMFederal. The reaction of a few prospective buyers has been "It's too hard and our company could not implement anything that structured with such demanding and detailed procedures." It is our opinion that winning proposals are difficult to write and you have to have an exceptionally demanding process in place to write them. Obviously, it's your call. Without having a structure in place, your company is likely to produce sloppy efforts. Forget to tailor a resume to the requirements of the Request for Proposal (RFP), lose a few points. Miss a nuance in the Management Plan, lose a few more points. A few points here
, a few
points there, and it's all over. There aren't any shortcuts
.
<p>Companies new to the federal market often miss the point that one or more of the companies writing competing proposals have the demanding business process in place to write outstanding proposals. And they probably have an experienced proposal manager and experienced proposal writers - - a deadly combination, to say the least.
Proposal-writing software cannot write a proposal for you any more than software could write that novel you have had in the back of your mind for years. You ask then exactly what does our CRMFederal product provide?
<p>Features of Our Product:
<ul><li>A highly structured end-to-end sales and proposal writing process
<li>A tool to assist you in (i) developing a detailed proposal outline, (ii) creating content according to the outline, and (iii) controlling and assembling proposal chapters
<li>Model text that can be tailored to meet the requirements of the Request for Proposal</ul>
<p>Companies that hope to win federal business must have a structured process in place or they will be left behind. You cannot afford to be without one if you are serious about selling services in the federal market.
<hr><br><br>
<P align=center><font color="#000000" size="3" face="Arial, Helvetica, sans-serif"><b><i><font face="Courier New, Courier,
mono">Write Less - Win More</font></i></b></font></P>
<P align=center><font face="Courier New, Courier, mono" size="2"><IMG
src="http://www.fedmarket.com/CRMFederal/crm_logo.jpg" alt = "CRMFederal"></font></P>
<p align = center><font face="Courier New, Courier, mono" size="2"><b><i><font size="3">A
Complete Business Process for Sales & Proposal Writing</font></i></b></font></font></p>
<ul>
<li><font face="Courier New, Courier, mono" size="2">An interactive tool to
help technical writers think </font></li>
<li><font face="Courier New, Courier, mono" size="2">Time saving model text
</font></li>
<li><font face="Courier New, Courier, mono" size="2">Proposal writing instructions
and electronic content generation </font></li>
<li><font face="Courier New, Courier, mono" size="2">Proposal library and
version control </font></li>
<li><font face="Courier New, Courier, mono" size="2">A training tool for new
proposal writer</font></li>
</ul>
<p><font face="Courier New, Courier, mono" size="2"><i><b>CRMFederal</b></i> is
about developing relationships, our interactive technology enables you to know
how strong your customer relationships are and your chances for success in a
simple and straight forward manner.</font></P>
<div align = center>
<table width =450>
<tr>
<td><a href
="http://www.fedmarket.com/CRMFederal/index.shtml">
<font face="Courier New, Courier, mono" size="2"><li><b><i>CRMFederel</i> Home Page </b>
</font>
</a> </td>
<td><font color="#0000FF"><a href = "http://www.fedmarket.com/CRMFederal/demo/chart.html">
<font face="Courier New, Courier, mono" size="2"><li><b>Demo <i>CRMFederal</i></b></font>
</a></font></td>
</tr>
</table>
</div>
<font face="Courier New, Courier, mono" size="2"><Br><b>
If you would like more information about CRMFederal call 888-661-4094
ext 8. </b>
</font> <br><br>
<hr>
<font face="Courier New, Courier, mono" size="2" color="#0000A0"><br>
<b><font size="3">Proposal Writing Breakfast with CRMFederal Author, Richard White</font></b>
</font><font face="Courier New, Courier, mono" size="2"> </font>
<P align=left><font face="Courier New, Courier, mono" size="2"><b>Is your company
experiencing proposal writing problems? Join the crowd of most federal contracting
companies. Learn why your proposals are less than successful in this two hour
breakfast training event. </b></font></P>
<P align=left><font face="Courier New, Courier, mono" size="2"><b>Date:</b>
Friday, July 14, 2006 in Bethesda, Maryland</font><br>
<strong><font face="Courier New, Courier, mono" size="2">Time:</font></strong><font face="Courier New,
Courier, mono" size="2"> 8:30 am - 10:30 am</font><br>
<font face="Courier New, Courier, mono" size="2" ><b>Location:</b>
The Federal Sales Academy</font><br>
<font face="Courier New, Courier, mono" size="2" ><b>Cost:</b>
$100 per person</font>
<P><font face="Courier New, Courier, mono" size="2"><b>Richard White, author of
CRMFederal, a Complete Business Process for Sales Proposal Writing will address:
</b></font>
<ul><li><font face="Courier New, Courier, mono" size="2">Why sales and proposal
writing must be treated as a single business process </font>
<li><font face="Courier New, Courier, mono" size="2">Defensive proposal writing
</font>
<li><font face="Courier New, Courier, mono" size="2">Advanced proposal writing
techniques </font>
<li><font face="Courier New, Courier, mono" size="2">Features and benefits of
CRMFederal </font>
<li><font face="Courier New, Courier, mono" size="2">Demonstration of CRMFederal
</LI>
</UL></font>
<p><font face="Courier New, Courier, mono" size="2"><A
href="http://www.fedmarket.com/catalog/product_info.php?cPath=22&products_id=38"><STRONG>REGISTER
HERE</STRONG></A></font></p>
<p><font face="Courier New, Courier, mono" size="2"><b>Question? </b>Call Suzie
White at 301-652-9504 ext. 10</font></p>
<hr>
<DIV align=center>
<P><IMG height=56 src="http://www.fedmarket.com/images/whitepaper.jpg" width=72; alt ="federal proposals"> <FONT
color="#0000a0"><FONT face="Courier New, Courier, mono" color="#000000"
size=2><b>Free Informative Whitepaper by Richard White: <A
href="http://www.fedmarket.com/whitepaper_download.php?which_one=crmfederal">
Solution to the Proposal Dilemma</b></A></FONT></font>
</B></P></DIV><br><hr>
<p><font face="Courier New, Courier, mono" size="2">If you need help with any other product sales, call or write as follows:
(888)
661-4094 ext. 8 or <a href="mailto:"><b>sales@fedmarket.com</b></a>.
</font>
<p><font face="Courier New, Courier, mono" size="2">Regards, <br>
Richard White<br>
President <br>Fedmarket.com <br>
The Federal Sales Academy <br>
<a href = "mailto:"><b>rwhite@fedmarket.com </b></a><br>
(301) 652 - 9506 (office)<br>
(301) 908 - 0546 (cell) </font>
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