[3940] in Zephyr_Bugs
Keywords are Key to Search Engine Placement
daemon@ATHENA.MIT.EDU (Traffic Post)
Tue Dec 23 22:22:23 2003
Date: Tue, 23 Dec 2003 22:22:21 -0500 (EST)
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<p class="style3"><u>TRAFFIC- POWER INTRODUCES MAIL- POWER</u></p>
Mail-power offers an email marketing solution designed to help our clients acquire, retain and continue on-going relationships with their customers. As a client of <a HREF=http://mail.mail-power.com/ct.php?i=9974795&m=21&l=1>Mail-Power.com's</a> you will have immediate access to over 30 million targeted opt-in email addresses- 2 5 million consumers and 5 million businesses. Our complimentary Campaign Coordinators will help you manage the entire process from start to finish including helping to create your email to ensure the best possible results. Additionally you will have access to our fabulous reporting system that includes tracking emailing results 7 days a week, 24 hours a day.
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<u>Search Engine Placement</u>
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<center><b>Keywords are Key to Search Engine Placement</b></center>
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In addition to Traffic Power.com' s work to increase your site's search engine rankings, you can further enhance your results by optimizing the design of your homepage. Here are some tips on how you can positively influence your search engine placement by having your Webmaster incorporate keywords into your homepage design.
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<B>Keywords in Body Text</B><BR>
Have your Webmaster structure the text on your homepage around your one most important keyword phrase. Emphasize that main keyword phrase in the first paragraph and in your main and sub headlines.
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<B>Keywords in Text Links </B><BR>
When creating textual links, try to make the link a keyword since the text within a link is sometimes weighed more heavily than words found in the regular body text.
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<B>Keywords in Alt Tags </B><BR>
The alt tag defines the text to display for a graphic if the user has graphics turned off. Some search engines will look for keywords in the alt tags so it is good to have your Webmaster set the alt tags with keywords.
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<B>Keywords in Header Text </B><BR>
Always opt for H1 header content as opposed to a larger font when the text contains a keyword. Header content is considered more descriptive of what is actually on the page so it is weighed more heavily by the search engines.
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<B>Keyword Frequency </B><BR>
Frequency is how often a keyword appears on the page or in an area on the page. Try to have your one primary keyword phrase appear a total of 5 to 15 times in all the visible areas of the page. This would include 1 time in the title area, 1 to 5 times in the body text area, 1 to 3 times in the link text area, 1 to 4 times in the alt text area, and 1 to 5 in the header text area.
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