[199048] in Zephyr_Bugs
=?utf-8?Q?Change=20the=20Way=20You=20Reach=20Customers.?=
daemon@ATHENA.MIT.EDU (=?utf-8?Q?Williams=20Helde=20Marke)
Fri May 1 12:01:03 2015
From: =?utf-8?Q?Williams=20Helde=20Marketing=20Communications?= <noreply@williams-helde.com>
Reply-To: <us4-2744478705-cd1db64c8c@conversation01.mailchimpapp.com>
To: =?utf-8?Q??= <zephyr-bugs@mit.edu>
Date: Fri, 1 May 2015 16:00:59 +0000
Message-ID: <d16838f9e75d05fef21521295cd13157056.20150501160030@mail24.wdc01.mcdlv.net>
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At Williams Helde=2C the first thing we do is address the Influence Parado=
x. The more people trying to influence you=2C the less influence any one p=
erson has. Your customers are looking for curation=2C for a steady voice t=
o tell them what to do.
Here's our advice:
------------------------------------------------------------
Stop chasing influence.
Start chasing the influencers.
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essage. One of our current success stories is Philips Sonicare toothbrushe=
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Before and after a dentist visit=2C of course. That=E2=80=99s why we=E2=
=80=99ve become experts in how oral care professionals think=2C helping bo=
ost Sonicare sales by targeting where our messages have maximum impact.
Your influencers are out there=2C helping guide purchase decisions whether=
you like it or not. Let=E2=80=99s tap into that influencer network=2C and=
discover new ways to amplify your brand.
http://connections.williams-helde.com/influencers?utm_source=3DWilliams+He=
lde+Marketing+Communications+List&utm_campaign=3D6a249e1f0d-2015_04_The_In=
fluencer_Paradox_NoSegment_4_30_2015&utm_medium=3Demail&utm_term=3D0_50227=
7dc47-6a249e1f0d-67024925
Williams Helde Marketing Communications
http://williams-helde.com/?utm_source=3DWilliams+Helde+Marketing+Communica=
tions+List&utm_campaign=3D6a249e1f0d-2015_04_The_Influencer_Paradox_NoSegm=
ent_4_30_2015&utm_medium=3Demail&utm_term=3D0_502277dc47-6a249e1f0d-=
67024925
Follow us!
LinkedIn - https://www.linkedin.com/company/78788?utm_source=3DWilliams+He=
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fluencer_Paradox_NoSegment_4_30_2015&utm_medium=3Demail&utm_term=3D0_50227=
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Twitter - https://twitter.com/williamshelde?utm_source=3DWilliams+Helde+Ma=
rketing+Communications+List&utm_campaign=3D6a249e1f0d-2015_04_The_Influenc=
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ing+Communications+List&utm_campaign=3D6a249e1f0d-2015_04_The_Influencer_P=
aradox_NoSegment_4_30_2015&utm_medium=3Demail&utm_term=3D0_502277dc47-6a24=
9e1f0d-67024925
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table[class=3D"body"] .columns td.three=2C
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table[class=3D"body"] .hide-for-small=2C
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table.facebook td {
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table.twitter td {
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table.google-plus td {
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=09=09 <center style=3D"width: 100%;min-width: 600px;">
=09=09 <table class=3D"container" style=3D"background-color: whit=
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=09=09 <tr style=3D"padding: 0;vertical-align: top;text-align:=
left;">
=09=09 <td valign=3D"top" style=3D"word-break: break-word;-we=
bkit-hyphens: auto;-moz-hyphens: auto;hyphens: auto;padding: 0;vertical-al=
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=09=09 <table class=3D"row" style=3D"border-spacing: 0;bord=
er-collapse: collapse;padding: 0px;vertical-align: top;text-align: left;wi=
dth: 100%;position: relative;display: block;">
=09=09 <tr style=3D"padding: 0;vertical-align: top;text-a=
lign: left;">
=09=09 <td class=3D"wrapper last" style=3D"padding: 0 !=
important;word-break: break-word;-webkit-hyphens: auto;-moz-hyphens: auto;=
hyphens: auto;vertical-align: top;text-align: left;color: #222222;font-fam=
ily: "Helvetica"=2C "Arial"=2C sans-serif;font-weight:=
normal;margin: 0;line-height: 19px;font-size: 14px;position: relative;pad=
ding-right: 0px;border-collapse: collapse !important;">
=09=09
=09=09 <table class=3D"twelve columns" style=3D"paddi=
ng-top: 0 !important;padding-bottom: 0;border-spacing: 0;border-collapse:=
collapse;padding: 0;vertical-align: top;text-align: left;margin: 0 auto;w=
idth: 600px;">
=09=09 <tr style=3D"padding: 0;vertical-align: top;=
text-align: left;">
=09=09 <td valign=3D"top" style=3D"padding-top: 0=
!important;padding-bottom: 0;word-break: break-word;-webkit-hyphens: auto=
;-moz-hyphens: auto;hyphens: auto;padding: 0px 0px 10px;vertical-align: to=
p;text-align: left;color: #222222;font-family: "Helvetica"=2C &q=
uot;Arial"=2C sans-serif;font-weight: normal;margin: 0;line-height: 1=
9px;font-size: 14px;border-collapse: collapse !important;">
=09=09 =09=09=09=09=09=09<a href=3D"http://williams-helde.us4.list-mana=
ge2.com/track/click?u=3Dd16838f9e75d05fef21521295&id=3D4374812271&e=3D=
cd13157056" style=3D"color: #2ba6cb;text-decoration: none;"><img width=3D"600=
" height=3D"290" src=3D"https://gallery.mailchimp.com/d16838f9e75d05fef215=
21295/images/355e8797-b859-4d23-91c2-82e59d0d58ec.png" style=3D"outline: n=
one;text-decoration: none;-ms-interpolation-mode: bicubic;width: auto;max-=
width: 100%;float: left;clear: both;display: block;border: none;"></a>
=09=09 </td>
=09=09 </tr>
=09=09 </table>
=09=09
=09=09 </td>
=09=09 </tr>
=09=09 </table>
=09=09=09=09=09=09<table class=3D"row" style=3D"border-spacing: 0;border-c=
ollapse: collapse;padding: 0px;vertical-align: top;text-align: left;width:=
100%;position: relative;display: block;">
=09=09=09=09=09=09=09<tr style=3D"padding: 0;vertical-align: top;text-alig=
n: left;">
=09=09=09=09=09=09=09=09<td class=3D"wrapper" style=3D"padding: 10px 10px=
0 20px;word-break: break-word;-webkit-hyphens: auto;-moz-hyphens: auto;hy=
phens: auto;vertical-align: top;text-align: left;color: #222222;font-famil=
y: "Helvetica"=2C "Arial"=2C sans-serif;font-weight: n=
ormal;margin: 0;line-height: 19px;font-size: 14px;position: relative;borde=
r-collapse: collapse !important;">
=09=09=09=09=09 <table class=3D"row" style=3D"border-spacin=
g: 0;border-collapse: collapse;padding: 0px;vertical-align: top;text-align=
: left;width: 100%;position: relative;display: block;">
=09=09=09=09=09 <tr style=3D"padding: 0;vertical-align: t=
op;text-align: left;">
=09=09=09=09=09 <td class=3D"wrapper last" style=3D"wor=
d-break: break-word;-webkit-hyphens: auto;-moz-hyphens: auto;hyphens: auto=
;padding: 10px 20px 0px 0px;vertical-align: top;text-align: left;color: #2=
22222;font-family: "Helvetica"=2C "Arial"=2C sans-seri=
f;font-weight: normal;margin: 0;line-height: 19px;font-size: 14px;position=
: relative;padding-right: 0px;border-collapse: collapse !important;">
=09=09=09=09=09 <table class=3D"eleven columns" style=
=3D"border-spacing: 0;border-collapse: collapse;padding: 0;vertical-align:=
top;text-align: left;margin: 0 auto;width: 570px;">
=09=09=09=09=09 <tr style=3D"padding: 0;vertical-al=
ign: top;text-align: left;">
=09=09=09=09=09 <td style=3D"word-break: break-wo=
rd;-webkit-hyphens: auto;-moz-hyphens: auto;hyphens: auto;padding: 0px 0px=
10px;vertical-align: top;text-align: left;color: #222222;font-family: &qu=
ot;Helvetica"=2C "Arial"=2C sans-serif;font-weight: normal;=
margin: 0;line-height: 19px;font-size: 14px;border-collapse: collapse !imp=
ortant;">
=09=09=09=09=09 <p style=3D"font-size: 24px;col=
or: #999999;line-height: 28px;margin: 0;margin-bottom: 10px;font-family: &=
quot;Helvetica"=2C "Arial"=2C sans-serif;font-weight: norma=
l;padding: 0;text-align: left;">At Williams Helde=2C the first thing we do=
is address the <span style=3D"font-weight: bold; color: #00c890;">Influen=
ce Paradox</span>. The more people trying =03to influence you=2C the less=
influence any one person has. Your customers are looking for curation=2C=
for a steady voice to tell them what to do.</p><br>
=09=09=09=09=09=09=09=09=09=09=09=09<small style=3D"font-size: 14px; color=
: #999999;">Here's our advice:</small>
=09=09=09=09=09=09=09=09=09=09=09=09<hr style=3D"border: 1px solid #71d441=
;color: #71d441;background-color: #71d441;height: 1px;">
=09=09=09=09=09 </td>
=09=09=09=09=09 </tr>
=09=09=09=09=09 </table>
=09=09=09=09=09 </td>
=09=09=09=09=09 </tr>
=09=09=09=09=09 </table>
=09=09=09=09=09 <table class=3D"row" style=3D"margin-top: 0=
;padding-top: 0;border-spacing: 0;border-collapse: collapse;padding: 0px;v=
ertical-align: top;text-align: left;width: 100%;position: relative;display=
: block;">
=09=09=09=09=09 <tr style=3D"padding: 0;vertical-align: t=
op;text-align: left;">
=09=09=09=09=09 <td class=3D"wrapper last" style=3D"mar=
gin-top: 0;padding-top: 0;word-break: break-word;-webkit-hyphens: auto;-mo=
z-hyphens: auto;hyphens: auto;padding: 10px 20px 0px 0px;vertical-align: t=
op;text-align: left;color: #222222;font-family: "Helvetica"=2C &=
quot;Arial"=2C sans-serif;font-weight: normal;margin: 0;line-height:=
19px;font-size: 14px;position: relative;padding-right: 0px;border-collaps=
e: collapse !important;">
=09=09=09=09=09 <table class=3D"eleven columns" style=
=3D"border-spacing: 0;border-collapse: collapse;padding: 0;vertical-align:=
top;text-align: left;margin: 0 auto;width: 570px;">
=09=09=09=09=09 <tr style=3D"padding: 0;vertical-al=
ign: top;text-align: left;">
=09=09=09=09=09 <td style=3D"word-break: break-wo=
rd;-webkit-hyphens: auto;-moz-hyphens: auto;hyphens: auto;padding: 0px 0px=
10px;vertical-align: top;text-align: left;color: #222222;font-family: &qu=
ot;Helvetica"=2C "Arial"=2C sans-serif;font-weight: normal;=
margin: 0;line-height: 19px;font-size: 14px;border-collapse: collapse !imp=
ortant;">
=09=09=09=09=09 =09<span style=3D"color: #00c890;=
font-weight: bold; font-size: 24px; line-height: 28px;">Stop chasing infl=
uence.</span><br>
=09=09=09=09=09 =09<span style=3D"color: #71d441;=
font-weight: bold; font-size: 24px; line-height: 28px;">Start chasing the=
influencers.</span><br><br>
=09=09=09=09=09 <p style=3D"font-size: 14px;col=
or: #999999;line-height: 18px;margin: 0;margin-bottom: 10px;font-family: &=
quot;Helvetica"=2C "Arial"=2C sans-serif;font-weight: norma=
l;padding: 0;text-align: left;">Williams Helde has been finding influencer=
s since we were founded in 1969=2C helping our clients find the right alli=
es to amplify their marketing message. One of our current success stories=
is Philips Sonicare toothbrushes. When are customers most likely to be op=
en to new ideas about oral care? Before and after a dentist visit=2C of co=
urse. That=E2=80=99s why we=E2=80=99ve become experts in how oral care pro=
fessionals think=2C helping boost Sonicare sales by targeting where our me=
ssages have maximum impact.</p><br>
=09=09=09=09=09=09=09=09=09=09=09=09<p style=3D"font-size: 14px;color: #99=
9999;line-height: 18px;margin: 0;margin-bottom: 10px;font-family: "He=
lvetica"=2C "Arial"=2C sans-serif;font-weight: normal;paddi=
ng: 0;text-align: left;">Your influencers are out there=2C helping guide p=
urchase decisions whether you like it or not. Let=E2=80=99s tap into that=
influencer network=2C and discover new ways to amplify your brand.</p>
=09=09=09=09=09 </td>
=09=09=09=09=09 </tr>
=09=09=09=09=09 </table>
=09=09=09=09=09 </td>
=09=09=09=09=09 </tr>
=09=09=09=09=09 </table>
=09=09=09=09=09 <table class=3D"row" style=3D"border-spacin=
g: 0;border-collapse: collapse;padding: 0px;vertical-align: top;text-align=
: left;width: 100%;position: relative;display: block;">
=09=09=09=09=09 <tr style=3D"padding: 0;vertical-align: t=
op;text-align: left;">
=09=09=09=09=09 <td class=3D"wrapper last" style=3D"tex=
t-align: left;word-break: break-word;-webkit-hyphens: auto;-moz-hyphens: a=
uto;hyphens: auto;padding: 10px 20px 0px 0px;vertical-align: top;color: #2=
22222;font-family: "Helvetica"=2C "Arial"=2C sans-seri=
f;font-weight: normal;margin: 0;line-height: 19px;font-size: 14px;position=
: relative;padding-right: 0px;border-collapse: collapse !important;">
=09=09=09=09=09 <table style=3D"border-spacing: 0;bor=
der-collapse: collapse;padding: 0;vertical-align: top;text-align: left;">
=09=09=09=09=09 <tr style=3D"padding: 0;vertical-al=
ign: top;text-align: left;">
=09=09=09=09=09 <td style=3D"word-break: break-wo=
rd;-webkit-hyphens: auto;-moz-hyphens: auto;hyphens: auto;padding: 0;verti=
cal-align: top;text-align: left;color: #222222;font-family: "Helvetic=
a"=2C "Arial"=2C sans-serif;font-weight: normal;margin: 0;l=
ine-height: 19px;font-size: 14px;border-collapse: collapse !important;">
=09=09=09=09=09
=09=09=09=09=09 <table class=3D"" style=3D"widt=
h: 135px;height: 24px;background-color: #ffffff;border: 0;border-spacing:=
0;border-collapse: collapse;padding: 0;vertical-align: top;text-align: le=
ft;">
=09=09=09=09=09 <tr style=3D"padding: 0;verti=
cal-align: top;text-align: left;">
=09=09=09=09=09 <td align=3D"center" style=
=3D"text-align: center;max-height: 22px;overflow: hidden;padding: 0!import=
ant;margin: 0!important;word-break: break-word;-webkit-hyphens: auto;-moz-=
hyphens: auto;hyphens: auto;vertical-align: top;color: #222222;font-family=
: "Helvetica"=2C "Arial"=2C sans-serif;font-weight: no=
rmal;line-height: 19px;font-size: 14px;border-collapse: collapse !importan=
t;">
=09=09=09=09=09 <a href=3D"http://william=
s-helde.us4.list-manage.com/track/click?u=3Dd16838f9e75d05fef21521295&id=
=3Da64d0f8fb6&e=3Dcd13157056" style=3D"font-weight: bold;font-size: 10px;=
color: #71d441;display: inline-block;padding-top: 4px;padding-bottom: 3px;=
text-align: center;text-decoration: none;"><img src=3D"https://gallery.mai=
lchimp.com/d16838f9e75d05fef21521295/images/76ad85af-f69c-4789-8dec-43bf69=
a357b7.jpg" alt=3D"CLICK TO LEARN MORE" style=3D"outline: none;text-decora=
tion: none;-ms-interpolation-mode: bicubic;width: auto;max-width: 100%;flo=
at: left;clear: both;display: block;border: none;"></a>
=09=09=09=09=09 </td>
=09=09=09=09=09 </tr>
=09=09=09=09=09 </table>
=09=09=09=09=09 </td>
=09=09=09=09=09 <td class=3D"expander" style=3D"w=
ord-break: break-word;-webkit-hyphens: auto;-moz-hyphens: auto;hyphens: au=
to;padding: 0 !important;vertical-align: top;text-align: left;color: #2222=
22;font-family: "Helvetica"=2C "Arial"=2C sans-serif;f=
ont-weight: normal;margin: 0;line-height: 19px;font-size: 14px;visibility:=
hidden;width: 0px;border-collapse: collapse !important;"></td>
=09=09=09=09=09 </tr>
=09=09=09=09=09 </table>
=09=09=09=09=09 </td>
=09=09=09=09=09 </tr>
=09=09=09=09=09 </table><br>
=09=09=09=09=09
=09=09=09=09=09 <table cellspacing=3D"0" cellpadding=3D"0"=
border=3D"0" style=3D"width: 100%;border-spacing: 0;border-collapse: coll=
apse;padding: 0;vertical-align: top;text-align: left;">
=09=09=09=09=09 <tr style=3D"padding: 0;vertical-align: t=
op;text-align: left;">
=09=09=09=09=09 <td valign=3D"middle" style=3D"padding-=
bottom: 10px;word-break: break-word;-webkit-hyphens: auto;-moz-hyphens: au=
to;hyphens: auto;padding: 0;vertical-align: top;text-align: left;color: #2=
22222;font-family: "Helvetica"=2C "Arial"=2C sans-seri=
f;font-weight: normal;margin: 0;line-height: 19px;font-size: 14px;border-c=
ollapse: collapse !important;">
=09=09=09=09=09 <table cellspacing=3D"0" cellpa=
dding=3D"0" border=3D"0" style=3D"width: 35%;border-spacing: 0;border-coll=
apse: collapse;padding: 0;vertical-align: top;text-align: left;" align=3D"=
left">
=09=09=09=09=09 <tr style=3D"padding: 0;verti=
cal-align: top;text-align: left;">
=09=09=09=09=09 <td style=3D"word-break: br=
eak-word;-webkit-hyphens: auto;-moz-hyphens: auto;hyphens: auto;padding: 0=
;vertical-align: top;text-align: left;color: #222222;font-family: "He=
lvetica"=2C "Arial"=2C sans-serif;font-weight: normal;margi=
n: 0;line-height: 19px;font-size: 14px;border-collapse: collapse !importan=
t;"><a href=3D"http://williams-helde.us4.list-manage.com/track/click?u=3Dd=
16838f9e75d05fef21521295&id=3D6038ceac17&e=3Dcd13157056" style=3D"color:=
#2ba6cb;text-decoration: none;"><img width=3D"180" height=3D"65" src=3D"h=
ttps://gallery.mailchimp.com/d16838f9e75d05fef21521295/images/1f25620b-60b=
4-4d2a-8c64-274987a55e85.png" border=3D"0" style=3D"outline: none;text-dec=
oration: none;-ms-interpolation-mode: bicubic;width: auto;max-width: 100%;=
float: left;clear: both;display: block;border: none;"></a>
=09=09=09=09=09 </td>
=09=09=09=09=09 </tr>
=09=09=09=09=09 </table>
=09=09=09=09=09 <table cellspacing=3D"0" cellpa=
dding=3D"0" border=3D"0" style=3D"width: 48%;height: 65px;border-spacing:=
0;border-collapse: collapse;padding: 0;vertical-align: top;text-align: le=
ft;" align=3D"right">
=09=09=09=09=09 <tr style=3D"padding: 0;verti=
cal-align: top;text-align: left;">
=09=09=09=09=09 <td valign=3D"middle" style=
=3D"height: 65px;vertical-align: middle;word-break: break-word;-webkit-hyp=
hens: auto;-moz-hyphens: auto;hyphens: auto;padding: 0;text-align: left;co=
lor: #222222;font-family: "Helvetica"=2C "Arial"=2C sa=
ns-serif;font-weight: normal;margin: 0;line-height: 19px;font-size: 14px;b=
order-collapse: collapse !important;">
=09=09=09=09=09 =09=09=09=09<table cellspacing=3D=
"0" cellpadding=3D"0" border=3D"0" width=3D"180" align=3D"right" style=3D"=
border-spacing: 0;border-collapse: collapse;padding: 0;vertical-align: top=
;text-align: left;">
=09=09=09=09=09 =09=09=09=09=09<tr style=3D"paddi=
ng: 0;vertical-align: top;text-align: left;">
=09=09=09=09=09 =09=09=09=09=09=09<td style=3D"wo=
rd-break: break-word;-webkit-hyphens: auto;-moz-hyphens: auto;hyphens: aut=
o;padding: 0;vertical-align: top;text-align: left;color: #222222;font-fami=
ly: "Helvetica"=2C "Arial"=2C sans-serif;font-weight:=
normal;margin: 0;line-height: 19px;font-size: 14px;border-collapse: colla=
pse !important;">
=09=09=09=09=09 =09=09=09=09=09=09=09<p style=3D"=
font-size: 14px;color: #999999;line-height: 30px;margin: 0;margin-bottom:=
10px;font-family: "Helvetica"=2C "Arial"=2C sans-seri=
f;font-weight: normal;padding: 0;text-align: left;">Follow us!</p>
=09=09=09=09=09 =09=09=09=09=09=09</td>
=09=09=09=09=09 =09=09=09=09=09=09<td style=3D"wo=
rd-break: break-word;-webkit-hyphens: auto;-moz-hyphens: auto;hyphens: aut=
o;padding: 0;vertical-align: top;text-align: left;color: #222222;font-fami=
ly: "Helvetica"=2C "Arial"=2C sans-serif;font-weight:=
normal;margin: 0;line-height: 19px;font-size: 14px;border-collapse: colla=
pse !important;">
=09=09=09=09=09 =09=09=09=09=09=09=09<a href=3D"h=
ttp://williams-helde.us4.list-manage.com/track/click?u=3Dd16838f9e75d05fef=
21521295&id=3Daaccbe4443&e=3Dcd13157056" style=3D"color: #2ba6cb;text-dec=
oration: none;"><img src=3D"https://gallery.mailchimp.com/d16838f9e75d05fe=
f21521295/images/404a64cc-093e-4a02-b124-490bc205bcfd.png" width=3D"26" he=
ight=3D"26" border=3D"0" style=3D"outline: none;text-decoration: none;-ms-=
interpolation-mode: bicubic;width: auto;max-width: 100%;float: left;clear:=
both;display: block;border: none;"></a>
=09=09=09=09=09 =09=09=09=09=09=09</td>
=09=09=09=09=09 =09=09=09=09=09=09<td style=3D"wo=
rd-break: break-word;-webkit-hyphens: auto;-moz-hyphens: auto;hyphens: aut=
o;padding: 0;vertical-align: top;text-align: left;color: #222222;font-fami=
ly: "Helvetica"=2C "Arial"=2C sans-serif;font-weight:=
normal;margin: 0;line-height: 19px;font-size: 14px;border-collapse: colla=
pse !important;">
=09=09=09=09=09 =09=09=09=09=09=09=09<a href=3D"h=
ttp://williams-helde.us4.list-manage.com/track/click?u=3Dd16838f9e75d05fef=
21521295&id=3D1c9576ea2d&e=3Dcd13157056" style=3D"color: #2ba6cb;text-dec=
oration: none;"><img src=3D"https://gallery.mailchimp.com/d16838f9e75d05fe=
f21521295/images/73ce513c-47d3-440a-9933-36204b9ac4ae.png" width=3D"26" he=
ight=3D"26" border=3D"0" style=3D"outline: none;text-decoration: none;-ms-=
interpolation-mode: bicubic;width: auto;max-width: 100%;float: left;clear:=
both;display: block;border: none;"></a>
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