[187304] in Zephyr_Bugs
=?utf-8?Q?The=20new=20consumer=20journey?=
daemon@ATHENA.MIT.EDU (=?utf-8?Q?Williams=20Helde?=)
Wed Apr 2 17:38:31 2014
From: =?utf-8?Q?Williams=20Helde?= <no-reply@williams-helde.com>
Reply-To: =?utf-8?Q?Williams=20Helde?= <no-reply@williams-helde.com>
To: =?utf-8?Q?=20?= <zephyr-bugs@mit.edu>
Date: Wed, 2 Apr 2014 21:38:28 +0000
Message-ID: <d16838f9e75d05fef21521295cd13157056.20140402213733@mail143.atl101.mcdlv.net>
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View in browser (http://us4.campaign-archive1.com/?u=3Dd16838f9e75d05fef21=
521295&id=3D159747ffbe&e=3Dcd13157056)
http://www.williams-helde.com/mobius
People are smarter than ever before. They don=E2=80=99t fall into simple s=
egmentations any more. Nor do they follow linear purchase paths. Tradition=
al advertising is becoming less effective because Influences are in more p=
laces=2C and give us more options. Consumers now interact with brands at a=
ny given point in the purchase lifecycle=2C and there has been a major con=
vergence from paid=2C owned and earned media. The older purchase funnel is=
no longer valid because it has been replaced with a non-sequential model=
=2C and diagnostic tool we like to call The Mobius Cycle.
http://www.williams-helde.com/mobius
Download your free PDF =E2=80=93 to see real life examples of this breakth=
rough marketing model in action. (http://www.williams-helde.com/mobius)
http://www.williams-helde.com/
=C2=A92014 Williams Helde Marketing Communications
1455 NW Leary Way=2C #405 =E2=80=A2 Seattle=2C WA 98107
To unsubscribe=2C click here. (http://williams-helde.us4.list-manage1.com/=
unsubscribe?u=3Dd16838f9e75d05fef21521295&id=3D502277dc47&e=3Dcd13157056&c=
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=09
=09
=09 <span style=3D"line-height:11px;color:#000000;font-family:Helve=
tica=2CArial=2Csans;font-size:12px;">People are smarter than ever before.=
They don=E2=80=99t fall into simple segmentations any more. Nor do they f=
ollow linear purchase paths. Traditional advertising is becoming less effe=
ctive because=C2=A0Influences are in more places=2C and give us more optio=
ns. Consumers now interact with brands at any given point in the purchase=
lifecycle=2C and there has been a major convergence from paid=2C owned an=
d earned media. The older purchase funnel is no longer valid because it ha=
s been replaced with a non-sequential model=2C and diagnostic tool we like=
to call The Mobius Cycle.</span>
=09
=09 </td>
=09=09<td valign=3D"top" colspan=3D"1" width=3D"59">
=09=09=09<img src=3D"http://www.williams-helde.com/emailmedia/mobius/image=
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u=3Dd16838f9e75d05fef21521295&id=3D126ea30df4&e=3Dcd13157056" style=3D"ou=
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<td colspan=3D"1" background=3D"http://www.williams-held=
e.com/emailmedia/mobius/images/14-2198_Mobius_Email_032014_ACTIONBG.jpg" w=
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=09=09=09=09=09
=09=09=09=09=09 <a href=3D"http://williams-helde.us4.list-manage.com/trac=
k/click?u=3Dd16838f9e75d05fef21521295&id=3D67fcf0cdd2&e=3Dcd13157056" sty=
le=3D"outline:0;text-decoration:none;color:#040400=E2=80=9D"><span style=
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nt-size:12px;text-decoration:none;"><span style=3D"color:#14bbdc"><strong>=
Download your free PDF</strong></span> – to see real life examples o=
f this breakthrough marketing model in action.=C2=A0</span></a>
=09=09=09
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=09=09=09<img src=3D"http://www.williams-helde.com/emailmedia/mobius/image=
s/14-2198_Mobius_Email_032014_ACTIONSPACERRIGHT.jpg" width=3D"59" height=
=3D"92" border=3D"0" style=3D"display:block;" alt=3D""></td>
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=09=09<td valign=3D"top" colspan=3D"4">
=09=09=09<a href=3D"http://williams-helde.us4.list-manage.com/track/click?=
u=3Dd16838f9e75d05fef21521295&id=3D3974bd82f0&e=3Dcd13157056" style=3D"ou=
tline:0;"><img src=3D"http://www.williams-helde.com/emailmedia/mobius/imag=
es/14-2198_Mobius_Email_032014_FOOTERBG.jpg" width=3D"579" height=3D"104"=
border=3D"0" style=3D"display:block;" alt=3D""></a></td>
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ly:Helvetica=2CArial=2Csans;color:#555555;font-size:11px;font-weight:norma=
l;">©2014 Williams Helde Marketing Communications</td>
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<tr>
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ly:Helvetica=2CArial=2Csans;color:#555555;font-size:11px;font-weight:norma=
l;">1455 NW Leary Way=2C #405 • Seattle=2C WA 98107</td>
=09</tr>
<tr>
=09 <td valign=3D"top" colspan=3D"4" style=3D"text-align:center;font-fami=
ly:Helvetica=2CArial=2Csans;color:#555555;font-size:11px;font-weight:norma=
l;">To unsubscribe=2C <a href=3D"http://williams-helde.us4.list-manage1.co=
m/unsubscribe?u=3Dd16838f9e75d05fef21521295&id=3D502277dc47&e=3Dcd13157056&c=
=3D159747ffbe" target=3D"_blank" style=3D"outline:0;">click here.</a></td>
=09</tr>
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