[118042] in Zephyr_Bugs
Advanced Proposal Writing: Proposal Gobbledygook Loses and Brevity Wins
daemon@ATHENA.MIT.EDU (Fedmarket)
Mon Jul 21 04:57:46 2008
Date: Sun, 20 Jul 2008 16:25:06 -0600
From: "Fedmarket" <noreply@thefederalmarketplace.com>
To: zephyr-bugs@mit.edu
Reply-To: "Fedmarket" <noreply@thefederalmarketplace.com>
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<p><img src="http://www.fedmarket.com/images/logofinal.gif">
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<p><b>Welcome to our installment series titled "Advanced Proposal Writing" by Richard White and Diego Arioti. This newsletter is the sixth installment in a series of e-mail newsletters about advanced proposal writing. This series joins our other popular newsletters, "Federal Sales" and "GSA Schedules," in a weekly rotation.</b><br>
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<p><b>Installment 6: Proposal Gobbledygook Loses and Brevity Wins
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Why are proposal page limitations becoming more and more prevalent in federal Requests for Proposals (RFPs)? Proposal evaluators find their task either distasteful or mildly painful. They view proposal reading in about the same light as most proposal writers view their task. Proposal writing is not much fun for anyone.
<p>Evaluators want the facts, and just the facts. Proposal evaluators love proposals that are:
<ul><li>Devoid of gobbledygook (broad qualifications, unsubstantiated puffery and claims, and pages and pages of procedural information, etc)
<li> Concise and easy to read
<li> Easy to reject (put in the you-have-got-to-be-kidding pile)</ul>
<p>Proposals that fall in the Must Read pile present:
<ul>
<li>A solution that jumps out of the pages of the Executive Summary and the technical chapter
<li>Precisely as many resumes as requested in the RFP with statements of staffing commitments and finely tuned to show the relevance of personnel skills and qualifications to the RFP work statement
<li>Precisely as many corporate project descriptions as requested in the RFP and finely tuned to show relevance to the RFP work statement</ul>
<p>Most aspects of proposal writing are procedural and should be automated. What can't be automated is the creativity required to write a solution that jumps out of the proposal pages. This requires talent and customer knowledge. This is what wins.
<p>Our <b><a href = "http://www.fedmarket.com/proposalArchitect/?cid=1216576099-90592">Proposal Architect</a> software provides a structured business process that stresses:
<ul><li>Refinement of previously written responses
<li> Full compliance with proposal instructions
<li> Leveraging of intelligence collected about the opportunity
<li> A quick and intuitive way of collating information into an initial draft of a proposal</ul>
<p><b>Demo the Proposal Architect - <a href = "http://www.fedmarket.com/proposalArchitect/demo.php?cid=1216576099-90592">http://www.fedmarket.com/proposalArchitect/demo.php</a>.</b>
<p><b><font color = "#0000a0">>>> <a href = "http://www.fedmarket.com/catalog/product_info.php?cPath=27&products_id=61&cid=1216576099-90592">Buy Now</a></b></font>
<p>For more information call Diego Arioti at 866.519.4482 at Ext. 107 to discuss proposal writing concepts and solutions. You can also reach Mr. Arioti by email at <a href = "mailto:darioti@thefederalmarketplace.com"><b>darioti@thefederalmarketplace.com</a></b>.
<p><b>Click Here for Product Description: <a href = "http://www.fedmarket.com/proposalArchitect/?cid=1216576099-90592">http://www.fedmarket.com/proposalArchitect/</a>.</b>
<hr>
<p><b><font color = "0000a0">Learn more about the Proposal Architect, attend our Executive Breakfast with Proposal Architect Expert, Diego Arioti</b></font>
<p>On Monday, August 4, 2008 hear <a href = "http://www.fedmarket.com/about/darioti.shtml?cid=1216576099-90592">Diego Arioti</a> address:
<ul><li>Defensive proposal writing
<li>Advanced proposal writing techniques
<li>Features and benefits of the Proposal Architect
<li>Demonstration of the Proposal Architect</ul>
<p><b>>><A href="http://www.fedmarket.com/catalog/product_info.php?cPath=22&products_id=38&cid=1216576099-90592"> REGISTER HERE</b></A>
<p><b>Learn more about the Proposal Architect Breakfast at <a href = "http://www.fedmarket.com/seminars/pa_breakfast.shtml?cid=1216576099-90592">http://www.fedmarket.com/seminars/pa_breakfast.shtml</a>.</b>
<hr>
<p>If you need help with any other product sales, call or write as follows:
(888)
661-4094 ext. 8 or <a href= "mailto:sales@thefederalmarketplace.com"><b>sales@thefederalmarketplace.com</b></a>.
<p>Regards, <br>
Richard White<br>
President <br>Fedmarket.com <br>
The Federal Sales Academy <br>
<a href = "mailto:rwhite@thefederalmarketplace.com"><b>rwhite@thefederalmarketplace.com </b></a><br>
(301) 652 - 9506 EXT. 118(office)<br>
(301) 908 - 0546 (cell) </font> <hr>
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