[11568] in Commercialization & Privatization of the Internet
Re: Need Help Articulating Internet Benefits
daemon@ATHENA.MIT.EDU (Dick St.Peters)
Fri Apr 8 18:59:24 1994
Date: Fri, 8 Apr 94 15:08:50 EDT
From: stpeters@bird.crd.ge.com (Dick St.Peters)
To: tennant@metronet.com
Cc: com-priv@psi.com
Reply-To: <stpeters@dawn.crd.ge.com>
Harry Tennant of Dallas says
>I'm having difficulty articulating the benefits of the Internet when
>writing ad copy for the seminars I give.
That's because articulating the business benefits (in the sense that
you mean) of the Internet is like articulating the business benefits of
air conditioning.
>Could you help me out? What are the benefits you get from the net? I'm
>especially interested in your experienced benefits of gopher, WAIS and WWW.
>(Note: a benefit is not that I can do X, it's what X does for me.
>Example business benefits: faster, cheaper, more effective than, make
>money, career advancement or success, gain recognition; personal or
>entertainment-type benefits: entertaining, interesting, pleasurable,
>positive self-image)
AC was critical for the development of the South, particularly places
like Dallas, but in these terms what does it do for you?
Up here I'm more likely to tell people the Internet is like the
building heat: it supports everything we do, and we've about reached
the point where most of what we do couldn't be done without the
Internet. Still it is not easy to articulate just what good the
Internet does, unless we take your list of examples and say the
answer is all of them and more.
--
Dick St.Peters, Gatekeeper, The Pearly Gateway; currently at:
GE Corporate R&D, Schenectady, NY stpeters@dawn.crd.ge.com
