[11566] in Commercialization & Privatization of the Internet
Need Help Articulating Internet Benefits
daemon@ATHENA.MIT.EDU (Harry Tennant)
Fri Apr 8 11:19:11 1994
Date: Fri, 8 Apr 1994 08:03:46 -0600
To: com-priv@psi.com
From: tennant@metronet.com (Harry Tennant)
I'm having difficulty articulating the benefits of the Internet when
writing ad copy for the seminars I give. Looking at other people's ads and
at books on the Internet, I find that no one says much about benefits:
there is lots of discussion of features, capabilities and future potential,
but not much about benefits today.
Could you help me out? What are the benefits you get from the net? I'm
especially interested in your experienced benefits of gopher, WAIS and WWW.
(Note: a benefit is not that I can do X, it's what X does for me.
Example business benefits: faster, cheaper, more effective than, make
money, career advancement or success, gain recognition; personal or
entertainment-type benefits: entertaining, interesting, pleasurable,
positive self-image)
Thanks,
Harry
_________________________________________________________
Harry Tennant (214) 340-0694
8423 Vista View Drive (214) 340-8132 fax
Dallas, TX 75243 tennant@metronet.com
