[4564] in Privacy_Forum
[ PRIVACY Forum ] Mozilla To Sell Ads In Firefox Web Browser
daemon@ATHENA.MIT.EDU (PRIVACY Forum mailing list)
Tue Feb 11 20:09:02 2014
Date: Tue, 11 Feb 2014 15:56:59 -0800
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Mozilla To Sell Ads In Firefox Web Browser
http://j.mp/1m4EUhA (Advertising Age)
Mozilla will soon sell ads within its Firefox browser, the company
announced Tuesday. Wait, what? Mozilla made itself the villian of the
online ad business early last year by announcing that the latest
version of Firefox would block third-party ad technologies by default,
a move the Interactive Advertising Bureau's top lobbyist called "a
nuclear strike" on the industry. A year later, the non-profit Mozilla
is launching an ad business, at the IAB's annual meeting in Palm
Desert, Calif., no less. The ads will appear within the tiles of
Firefox's new tabs page, which will also begin to suggest pre-packaged
content for first time users. Mozilla is calling the new initiative
"Directory Tiles."
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--Lauren--
Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren
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