[3790] in Privacy_Forum
[ PRIVACY Forum ] Facebook may be matching outside purchases with
daemon@ATHENA.MIT.EDU (PRIVACY Forum mailing list)
Fri Feb 22 16:57:00 2013
Date: Fri, 22 Feb 2013 13:39:51 -0800
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Facebook may be matching outside purchases with social networking profiles
http://j.mp/XHyx4o (Ad Age)
"Use a loyalty card for discounts at the drug store? The ads you see on
Facebook could start looking familiar. Facebook is testing out a new
kind of ad targeting that will let brands market to users based on
what they've bought in stores, according to execs briefed on their
plans."
- - -
My gut feeling is that the "creepy line" will be crossed by firms that
match up outside purchases with social networking profiles without the
explicit and specific permission of users *beforehand*. There would
seem to be serious risk of user and regulatory backlash if such prior
permission is not obtained, irrespective of anonymization efforts.
--Lauren--
Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Founder:
- Network Neutrality Squad: http://www.nnsquad.org
- PRIVACY Forum: http://www.vortex.com/privacy-info
- Data Wisdom Explorers League: http://www.dwel.org
- Global Coalition for Transparent Internet Performance: http://www.gctip.org
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://vortex.com/g+lauren / Twitter: http://vortex.com/t-lauren
Tel: +1 (818) 225-2800 / Skype: vortex.com
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