[3780] in Privacy_Forum
[ PRIVACY Forum ] New Republic: Microsoft's Mark Penn Mistake - The
daemon@ATHENA.MIT.EDU (PRIVACY Forum mailing list)
Sun Feb 17 23:35:48 2013
Date: Sun, 17 Feb 2013 20:18:22 -0800
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New Republic: Microsoft's Mark Penn Mistake - The tech giant is
treating Google like a political rival
http://j.mp/WR3vZb (New Republic)
As much as Microsoft has tried to make this ad blitz about Google,
smear campaigns will always reflect on the entities that attach their
names to them. In the political world, the bulk of negative
advertising actually comes from outside groups with names like
"America's Future PAC" or "Concerned Citizens of Wisconsin," shielding
the candidate from having to say such nasty things (and even if the
campaign did foot the bill, it's only acknowledged in a perfunctory
message at the end). In this case, lacking a viable surrogate,
Microsoft takes on the full burden of looking petty and snide. That
already comports with public perception-Microsoft doesn't have the
nickname the "Evil Empire" for nothing-but there's no need to make the
problem worse.
- - -
--Lauren--
Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Founder:
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Member: ACM Committee on Computers and Public Policy
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Tel: +1 (818) 225-2800 / Skype: vortex.com
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