[2476] in Privacy_Forum
[ PRIVACY Forum ] How Target Figured Out A Teen Girl Was Pregnant
daemon@ATHENA.MIT.EDU (PRIVACY Forum mailing list)
Fri Feb 17 03:36:56 2012
Date: Fri, 17 Feb 2012 00:27:37 -0800
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How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
http://j.mp/xVX3Ag (Forbes)
"So Target got sneakier about sending the coupons. The company can
create personalized booklets; instead of sending people with high
pregnancy scores books o' coupons solely for diapers, rattles,
strollers, and the "Go the F*** to Bed" book, they more subtly spread
them about."
- - -
It's one thing to target people based on their toilet paper brand
choices, or tendency to buy stationary supplies. But when you start
to push into highly personal, sensitive areas without asking
permission first (in some reasonable manner), you are risking serious
and potentially very damaging backlash. And trying to play the same
game on the sly is no solution.
--Lauren--
Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren
Co-Founder: People For Internet Responsibility: http://www.pfir.org
Founder:
- Data Wisdom Explorers League: http://www.dwel.org
- Network Neutrality Squad: http://www.nnsquad.org
- Global Coalition for Transparent Internet Performance: http://www.gctip.org
- PRIVACY Forum: http://www.vortex.com
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://vortex.com/g+lauren / Twitter: http://vortex.com/t-lauren
Tel: +1 (818) 225-2800 / Skype: vortex.com
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